10 episodes

If you’re a corporate marketer who wants to get better returns from your digital marketing investment, The Corporate Digital Marketing Podcast is for you. You’ll hear insights from a range of marketers and industry experts to help you take advantage of your many digital opportunities

Your host, digital marketing expert, published author and regular media presenter, Peter Applebaum examines the latest digital strategies, tactics, case studies and technologies to help you drive your brand and your career to new heights.

The Corporate Digital Marketing Podcast Peter Applebaum

    • Business

If you’re a corporate marketer who wants to get better returns from your digital marketing investment, The Corporate Digital Marketing Podcast is for you. You’ll hear insights from a range of marketers and industry experts to help you take advantage of your many digital opportunities

Your host, digital marketing expert, published author and regular media presenter, Peter Applebaum examines the latest digital strategies, tactics, case studies and technologies to help you drive your brand and your career to new heights.

    eBay: The Importance of Digital Product Management

    eBay: The Importance of Digital Product Management

    With a rich digital marketing and sales background, Kristin Kunasingam has chosen to work as a Senior Product Manager for eBay.

    While digital marketing gets all the attention, looking after the digital ‘products’ that users access, use and rely on is just as important.

    Combined with Kristin’s passion for sales, this episode gives you gives you refreshing perspectives into new ways digital professionals can achieve optimal results.

    See omnystudio.com/listener for privacy information.

    • 37 min
    Allen and Unwin: The Digital Disruption of Book Publishing

    Allen and Unwin: The Digital Disruption of Book Publishing

    Jim Demetriou's job as Allen and Unwin's Group Sales and Marketing Director is to launch at least 20 new book titles (i.e. new brands) every month. He then has to factor in the challenges of managing multiple AandU digital platforms and integrating / leveraging his author's digital platforms.

    Welcome to the new world of book publishing.

    Perhaps only music publishing has been as disrupted as an industry by digital communications as book publishing. The result has seen new formats - e.g. eBooks - and, of course, new channels - e.g. Amazon - that this long established industry needs to contend with.

    There's a great deal to learn from Jim's experience and the flexibility he and his team has neeeded to successfully navigate the new and sometimes confusing waters of digital marketing. 

    See omnystudio.com/listener for privacy information.

    • 40 min
    Tourism Australia: Pinpointing the Passion for Travel

    Tourism Australia: Pinpointing the Passion for Travel

    Over 8.5 million people choose to travel to Australia every year. It's the job of John Mackenney, General Manager Digital Transformation at Tourism Australia to ensure that the digital helps to create the best possible outcomes for visitors and the tourism industry.

    That means using data to match the interests and desires of foreign visitors to the Australian destinations that will create unforgettable experiences. 

    Digital plays a central role in 'closing the sale' using a range of tools including VR and social media. Then there's the leverage it provides in promoting and showcasing Hollywood heartthrob, Chris Hemsworth's role as Australia's tourism ambassador. 

    It's a unique digital story but one that has insights we can all learn from.

    See omnystudio.com/listener for privacy information.

    • 37 min
    L’Oréal: The Digital Transformation of Beauty

    L’Oréal: The Digital Transformation of Beauty

    The business of beauty has seen L’Oréal become a massive global corporation with household name brands like Lancome, Garnier, Maybelline, Redken and L’Oréal Paris.

    With their large range of personal and emotionally engaging products, L’Oréal has decided globally that digital marketing is a key strategy to help them achieve their stated goal of having 2 billion customers by 2020.

    Christophe Eymery, L’Oréal's Head of Digital & Media, ANZ takes us on a fascinating journey that includes all the established divers of digital marketing success. We also discuss how you can experience the latest 'hot thing' - Virtual Reality - on your smartphone right now via L’Oréal's Makeup Genius app (800,000 people have already downloaded it in ANZ alone).

    See omnystudio.com/listener for privacy information.

    • 52 min
    Bayer: A Cross-Functional Approach to Digital Marketing

    Bayer: A Cross-Functional Approach to Digital Marketing

    Keirra Parry is the Digital Acceleration Manager for Bayer Consumer Healthcare mapping out what digital looks like for the organisation in Australia. In this episode, Keirra explains how she facilitates the digital transformation process in a highly regulated organisation making sure that digital is an enabler for achieving brand and organisation objectives.

    We will learn how Bayer ensures that the digital transformation is widely supported across the organisation and what all of their digital decisions are driven by.

    See omnystudio.com/listener for privacy information.

    • 31 min
    QBE Insurance: Using Social Media to Listen, Empathise and Respond

    QBE Insurance: Using Social Media to Listen, Empathise and Respond

    Ben Shute, Manager, Social Media Australia and New Zealand is the man responsible for QBE Insurance’s social media program. Insurance companies are often not particularly popular or top of mind with customers; except when they need them. Which makes how they manage and leverage their social media initiatives so important.

    In this episode, Ben takes us through how the organisation uses their social channels to create better customer experiences which includes dealing with many emotionally charged situations.

    We’ll hear how QBE uses social’s direct relationships to better understand and, ideally, service customers. The aim of which leads to better outcomes for both customers and the organisation.

    See omnystudio.com/listener for privacy information.

    • 38 min

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