Welcome to the Create Connect Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), Founder of One6Creative – a creative studio that merges design with marketing and conversion to help small businesses achieve big growth and results.
On this show I talk about how to CREATE an authentic brand that will leave lasting impressions, how to CONNECT with your ideal clients, and how to CONVERT your followers into raving fans.
This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. Each week, I will bring you action-packed episodes with proven strategies, as well as honest conversations about what it takes to run your own business. We'll cover topics like marketing strategies, email list building, business automations, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of your business and start focusing on growth and transformation instead.
050. Podcast Changes Alert
In this episode, I'm sharing with you some changes that are happening in my business - and this podcast in particular - as a result of some big "new mom" realisations.
049. Find and Book Higher Quality Clients & Bigger Budget Projects with Jacob Cass
Don’t we all dream about working with better clients and easily booking high-budget projects that don’t question our rates, process or expertise?
I know it’s often easier said than done, which is why in this episode Jacob Cass and I are unveiling what are the things you should focus on in your business to start attracting higher quality clients, what business and mindset shifts you need to do to successfully work with them, and generally how to run the type of design business you envision for yourself.
Check out our free masterclass on How to Create a High End Experience: https://one6creative.com/masterclass-with-jacob-cass
Episode shownotes: one6creative.com/049
048. The Importance of a Good Client Experience with Krista Miller
There is a point in your business when client experience will become more important than your skills.
The journey you take your clients through is one of the best ways to differentiate yourself and stand out in this overcrowded world. In this episode, I share a conversation I had with Krista Miller, the host of the Simply Profitable Designer Summit, where we discuss the importance of building a strong client experience and how can you use it to scale your business.
The Simply Profitable Designer Summit is THE event of the year for designers and is taking place March 15-19, 2021. Don't miss the chance to learn from 40+ industry experts on how to manage and scale your design business, how to sell with more confidence, how to deal with difficult clients and so much more!
Grab your free ticket here: one6creative.com/spds2021
BONUS. How I'm Preparing My Business for Maternity Leave
Well, I didn't think that I'll be recording this episode so soon! Following up on episode 41 where I shared how the first trimester of my pregnancy affected my life and business, I'm back with another pregnancy-related update.
This time, with only a couple of weeks left until we welcome our baby girl into this world, I'm sharing with your how I've been preparing my business for maternity leave as well as some of the things I wish I've done better or differently.
Quick note though: this is a very personal and individual topic, so I definitely don't want you to think that my way is the "right" or "only" way. No, no! You can absolutely navigate pregnancy and motherhood in any way that you want and I'm just here to share my personal experience with you.
047. Using Clubhouse As a Marketing Tool for Your Business with Melissa Litchfield
By now you have probably heard of the new player in the social media space aka Clubhouse. The super exclusive platform that everyone seems to be talking about and trying to get an invite for. But... what is it really?
And is it actually worth exploring and learning? How can you use this new platform to market yourself and your business, and connect with other people?
I know – so many questions! But that's why I'm bringing the expert on the topic - aka Melissa Litchfield - to share the ins and outs of Clubhouse, how to get started on the platform and how to use it as a lead gen tool for your business.
For links and shownotes visit www.one6creative.com/047
046. Business Advice I'm Glad I Didn't Listen To
A couple of days ago I realised it's been exactly 5 years since I quit my corporate job to embark on my entrepreneurial journey.
Of course, it hasn't always been easy and a lot of mistakes have been made and lessons learned in the process. However, along the way, I also received some pieces of advice that I'm glad I didn't listen to and followed my own gut instead.
So in this episode, to commemorate 5 years of my entrepreneurial journey, I'm sharing with you 8 different pieces of unsolicited advice I decided to ignore as I was building my business.
Golden nuggets - yeah!!
Loving the podcast. A huge thank you for your invaluable advise! Please keep them coming!!
Amazing to listen to!
A MUST listen if you’re in the start up or scale up phase in business. Gigi brings fun, wisdom and quality information – which will leave you coming back for more!
Relatable, charming and insightful
In a sea of marketing podcasts, this one stands out. Gigi’s warmth and humour is as endearing as her branding and marketing know-how is valuable. This one is on my listen-to-every-episode list ✌🏼