53 min
The Daily Aus co-founder Sam Koslowski on next-gen news | Ep 28 Hack Your Own PR
-
- Marketing
Sam Koslowski is the co-founder of the social-first news platform The Daily Aus, read by 88,000 Australians each day.
Creating news recaps and explainers in a social media-friendly format that prioritises Instagram first, The Daily Aus is on a mission to arm millennials with the tools and information to begin their own deep dive into the news.
So, what did Sam have to say about Facebook’s sudden ban on local news, given his business’s entire distribution platform is social media? I couldn’t wait to ask.
This conversation was recorded prior to Facebook’s reversal of the ban, but both Sam and I were of the opinion that the ban would be a short-term thing, a tactic used to get the government to the table to negotiate. You can hear us unpacking what the ban meant for the media and audiences in Australia, and the big lessons to take away.
Sam shares insights into the decentralised team structure of Sam and Zara’s mobile first freelancer model, which ethically supports up and coming journalists with fair pay, who create all of their social content, directly from their phones, from team WIPs on Whatsapp through the drafting posts and creating social assets on Canva. If you’re wondering what the future of media publishing looks and feels like, you’re staring it straight in the face.
Find The Daily Aus online
https://www.instagram.com/thedailyaus/
https://podcasts.apple.com/au/podcast/the-daily-aus/id1552309889
https://www.thedailyaus.com.au/
Find Odette Barry online
https://www.odetteandco.com.au/hackyourownpr
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
Sam Koslowski is the co-founder of the social-first news platform The Daily Aus, read by 88,000 Australians each day.
Creating news recaps and explainers in a social media-friendly format that prioritises Instagram first, The Daily Aus is on a mission to arm millennials with the tools and information to begin their own deep dive into the news.
So, what did Sam have to say about Facebook’s sudden ban on local news, given his business’s entire distribution platform is social media? I couldn’t wait to ask.
This conversation was recorded prior to Facebook’s reversal of the ban, but both Sam and I were of the opinion that the ban would be a short-term thing, a tactic used to get the government to the table to negotiate. You can hear us unpacking what the ban meant for the media and audiences in Australia, and the big lessons to take away.
Sam shares insights into the decentralised team structure of Sam and Zara’s mobile first freelancer model, which ethically supports up and coming journalists with fair pay, who create all of their social content, directly from their phones, from team WIPs on Whatsapp through the drafting posts and creating social assets on Canva. If you’re wondering what the future of media publishing looks and feels like, you’re staring it straight in the face.
Find The Daily Aus online
https://www.instagram.com/thedailyaus/
https://podcasts.apple.com/au/podcast/the-daily-aus/id1552309889
https://www.thedailyaus.com.au/
Find Odette Barry online
https://www.odetteandco.com.au/hackyourownpr
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
53 min