253 episodes

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

The Analytics Power Hour Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

    • Business
    • 4.6 • 11 Ratings

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

    #243: Being Data-Driven: a Statistical Process Control Perspective with Cedric Chin

    #243: Being Data-Driven: a Statistical Process Control Perspective with Cedric Chin

    It happens occasionally. Someone in the business decides they need to just take the analysis into their own hands. That leaves the analyst conflicted — love the interest and enthusiasm, but cringe at the risk of misuse or misinterpretation. Occasionally (rarely!), though, such a person goes so deep that they come out the other side having internalized everything from Deming's obsession with variability all the way through the Amazon Weekly Business Review (WBR) process. And they've written extensively about it. Cedric Chin was such a person, and we had a blast digging into his exploration of statistical process control — including XmR charts — and mulling over the broader ramifications and lessons therein. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 hr 14 min
    #242: The Rise and Fall of Data Communities with Pedram Navid

    #242: The Rise and Fall of Data Communities with Pedram Navid

    Data communities have played a major role in the careers of many analysts, but times they are a-changin'. We're not sure if we're different, if the communities' purposes and missions have shifted, or both. One thing we are confident in, though, is that Pedram Navid was absolutely the right guest to invite on to the show to explore the topic alongside Michael, Moe, and Val. His blog post last year that discussed how "this used to be fun" was a great reflection on some of the environmental trends influencing the communities we've come to know and love. But don't worry, it’s not all doom and gloom! The crew all agreed that there are still places and ways for data practitioners to connect and support each other, even if it doesn't look identical to the early aughts. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 58 min
    (Bonus) Marketing Analytics Summit Is Nigh!

    (Bonus) Marketing Analytics Summit Is Nigh!

    Long-time listeners to this show know that its origin and inspiration was the lobby bar of analytics conferences—the place where analysts casually gather to unwind after a day of slides interspersed with between-session conversations initiated awkwardly and then ended abruptly when the next session begins. Of the many conferences where this occurs, Marketing Analytics Summit (née, eMetrics) is the one in which this show is most deeply rooted. And, we'll be recording an episode in front of a live audience with all of the North America-based co-hosts on Friday, June 7, 2024, in Phoenix, Arizona at the next one! To call that out, including announcing a promo code for any listeners interested in joining us for the event, Michael, Val, and Tim turned on the mics for a bonus episode with a little reminiscing about past experiences at the conference, including Val's mildly disturbing retention of dates and physical artifacts. Visit the show page for, well, not much more than you see here.

    • 13 min
    #241: The Analyst's Underutilized Tool: the Sketchbook with Dan White

    #241: The Analyst's Underutilized Tool: the Sketchbook with Dan White

    As a general rule, analysts are drawn to precision: let's understand the business problem and then go figure out how the data can be acquired and crunched to provide something specific and useful. Fair enough. Where, then, do pencil and paper and 10-second sketches fit in? Or hastily and collaboratively drawn flippy chart or whiteboard sketches? We could draw you a picture to explain, but podcasts are an audio medium, so, instead, we brought on the illustrious illustrator, consultant, and author, Dan White. From triangles, to rolling snowballs, to trees, to Venn diagrams, to the conjoined triangles of success, this episode paints a pretty clear picture of the power of the quick sketch! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
     

    • 1 hr 5 min
    #240: Asking Better Questions with Taylor Buonocore Guthrie

    #240: Asking Better Questions with Taylor Buonocore Guthrie

    They say an analysis is only as good as the question that was asked, so for our 2024 International Women's Day Episode, Julie, Moe, and Val were joined by Taylor Buonocore Guthrie to discuss how to ask better questions. Every analyst is naturally curious, but the thoughtfulness that Taylor puts into what type of questions to ask, how to ask them, and when to ask them to get the optimal response is truly an art form. Instead of drilling the five-whys the next time you are gathering context with a business partner for an analysis or conducting discovery interviews, try prompting them with, "Can you walk me through your thinking?" or "What else is important for me to know?" to gather the right context and clarify your understanding. We can't wait for you to hear all of the practical advice and suggestions for things you might consider incorporating into your repertoire! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 hr 11 min
    #239: Non-Technical Backgrounds in the Modern Analytical World with Kirsten Lum

    #239: Non-Technical Backgrounds in the Modern Analytical World with Kirsten Lum

    Is it just us, or does it seem like we're going to need to start plotting the pace of change in the world of analytics on a logarithmic scale? The evolution of the space is exciting, but it can also be a bit dizzying. And intimidating! There's so much to learn, and there are only so many hours in a day! Why did we choose that [insert totally unrelated field of study] degree program?! These questions and more—including a quick explanation of bootstrapping for Tim’s benefit, which is NOT bootstrapping or bootstrap—are the subject of the latest episode of the show, with Kirsten Lum, the CTO of storytellers.ai, joining us to discuss strategies and tactics for the technically-non-technical analyst to thrive in an increasingly technical analytics world. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 hr 2 min

Customer Reviews

4.6 out of 5
11 Ratings

11 Ratings

Hdcripps ,

Great Mix of Data and Humour

This an accessible amusing and thought provoking resource.Been listening for 18months and now know and understand far more and analytics even though I am from marketing. Well worth a listen and I recommend it to all my colleagues.

Bigham511 ,

Please use the right word!

Have been a long time listener but hearing the host using the word “Fascinating” when talked about how data linked with Covid in different countries in the 2020 review episode is not the best!

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