8 episodes

The Digital Approach Podcast explores the world of digital marketing for small business owners to help remove the overwhelm. Through success stories and strategies, you'll learn what works and what doesn't to inspire you to take action, try something new and grow your business in a sustainable way. Your host, Ryan Fowler, is on a mission to help small business owners succeed sustainably and this podcast is an extension of that mission with the goal to help you.

The Digital Approach Podcast Ryan Fowler

    • Business
    • 5.0 • 1 Rating

The Digital Approach Podcast explores the world of digital marketing for small business owners to help remove the overwhelm. Through success stories and strategies, you'll learn what works and what doesn't to inspire you to take action, try something new and grow your business in a sustainable way. Your host, Ryan Fowler, is on a mission to help small business owners succeed sustainably and this podcast is an extension of that mission with the goal to help you.

    EP#7: Custom software development for business owners | Darren Bartsch

    EP#7: Custom software development for business owners | Darren Bartsch

     Software is incredibly important in today's digital age and although most of us as inspired business owners understand this, it's common that we don't know what we don't know and can't see what the full opportunity is to completely start to utilise it. I know for me, my knowledge of custom software stops at a having an app developed.
     To help you, and me, understand this even more, my guest, Darren Bartsch from Barrana, gives us an easy to understand interview about what custom software develop can do for you, when is the right time to get started with it and also, what you need to do before getting the first piece of code written.
    Find out more about Darren: www.barrana.com.au
     Connect with Darren on LinkedIn: https://www.linkedin.com/in/darrenbartsch/


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    Connect with Ryan
    Website: https://orionmedia.group
    Book a free 20-minute info call: https://calendly.com/orion-media-group/20min-info
    Join the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunity
    Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

    • 36 min
    EP#6: Your social strategy and how podcasting could work for your business | Darren Saul

    EP#6: Your social strategy and how podcasting could work for your business | Darren Saul

    What does your social media strategy look like for your business? And do you ever wonder how it can be improved? If you think of your marketing like a table, it needs legs to support it so if one ever went down, your business wouldn't fall.

    By taking a closer look at your social media and podcasting strategies with today's guest, Darren Saul from Suspended Animation, we're going to dive deeper into how it all connects and find out if podcasting could work for your business.
    Find out more about Darren: www.suspendedanimation.com.au

    Get a copy of Tribes: https://amzn.to/31eCHMc
    Connect with Ryan
    Website: https://orionmedia.group
    Book a free 20-minute info call: https://calendly.com/orion-media-group/20min-info
    Join the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunity
    Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

    This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

    • 42 min
    EP#5: Let's Talk All Things Tech Stacks

    EP#5: Let's Talk All Things Tech Stacks

    This is the first solo episode of The Digital Approach Podcast with Ryan Fowler where Ryan shares his insights as a quick start guide to understanding and creating your tech stack.

    Not sure what a tech stack it's? It's the combination of software tools you use in your business to save time and create more scalability, even if you're starting out as one person.

     Find out more about ActiveCampaign: https://orionmedia.group/activecampaign
    Connect with Ryan
    Website: https://orionmedia.group
    Book a free 20-minute info call: https://calendly.com/orion-media-group/20min-info
    Join the The Digital Approach Podcast Community: https://bit.ly/3jL3O7Y
    Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

    This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

    • 16 min
    EP#4: Dealing With and Managing Trolls | Bill Lee-Emery

    EP#4: Dealing With and Managing Trolls | Bill Lee-Emery

    Have you ever come across someone online that has the intention to try and hurt you? This is trolling. Trolling has been around for a long time, however that hasn't slowed down it's progression across the internet. It can cause us to get angry, feel sad, feel belittled and unworthy or even send us into a downward mental and emotion spiral.


     To correct this, we need to build our own resilience. This episodes guest is Bill Lee-Emery, author of How To Be Bulletproof From Criticism, to share how you can identify your response to being trolled and use your resilience to avoid the negative emotions and move past it.


     Get the book: https://amzn.to/3mZN7HZ
     Find out more about Bill: http://bulletprooffromcriticism.com.au/


    Connect with Ryan
    Website: https://orionmedia.group
    Book a free 20-minute info call: https://calendly.com/orion-media-group/20min-info
    Join the The Digital Approach Podcast Community: https://bit.ly/3jL3O7Y
    Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

    This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

    • 34 min
    EP#3: The power of reviews and how they can change your business | Jeff Sommers

    EP#3: The power of reviews and how they can change your business | Jeff Sommers

     If you're really wanting to build your know, like and trust factor then genuine reviews are one of the best ways to do it online, especially through Google & Facebook.
     89% of people now read reviews online before making a purchase decision, so if you're not utilising them, or your name isn't even in that space yet, it's time to get onto it!
     Today's guest, Jeff Sommers the Reputation Marketing Specialist, shares his insights and strategies to understand why you need reviews, how they can help your business, what to do if you get a negative review and how you can collect reviews with a simple system for your business. We all love a simple system, right?

    Connect with Jeff
     Find out more about Jeff 
    Check out the Reputation Domination Program eBook
     Follow Jeff on Facebook: https://www.facebook.com/ReputationMarketingSpecialist
     Connect on LindedIn: https://www.linkedin.com/in/jeffsommers1




     Connect with Ryan
     Website: https://orionmedia.group
     Book a free 20-minute info call: https://calendly.com/orion-media-group/20min-info
     Join the The Digital Approach Podcast Community: https://bit.ly/3jL3O7Y
     Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

    • 34 min
    EP#2: How mindfulness can make you a better interviewer | Tim Jack Adams

    EP#2: How mindfulness can make you a better interviewer | Tim Jack Adams

    The key to a good interview is listening. To truly listen, you need to be present. In today's episode, we hear from Tim Jack Adams, founder of GreenX7, about the benefits of mindfulness and how it can help us to engage with our guest and ask deeper questions.
    Using these techniques is applicable to not just interviewing, but many facets of your life and business. These include your everyday life to enjoy more as well as your productivity throughout the day.


    Find out more about Tim: www.timjackadams.com.au
    Find out more about GreenX7: www.greenx7.com


    Join the The Digital Approach Podcast Community: https://bit.ly/3jL3O7Y
    Find out more about Ryan: www.orionmedia.group 

    • 36 min

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