27 episodes

The Digital Approach Podcast explores the world of digital marketing for small business owners to help remove the overwhelm. Through success stories and strategies, you'll learn what works and what doesn't to inspire you to take action, try something new and grow your business in a sustainable way. Your host, Ryan Fowler, is on a mission to help small business owners succeed sustainably and this podcast is an extension of that mission with the goal to help you.

The Digital Approach Podcast Ryan Fowler

    • Business
    • 5.0 • 4 Ratings

The Digital Approach Podcast explores the world of digital marketing for small business owners to help remove the overwhelm. Through success stories and strategies, you'll learn what works and what doesn't to inspire you to take action, try something new and grow your business in a sustainable way. Your host, Ryan Fowler, is on a mission to help small business owners succeed sustainably and this podcast is an extension of that mission with the goal to help you.

    EP#26: Leveraging The Experience Of Experts & Developing Digital Assets

    EP#26: Leveraging The Experience Of Experts & Developing Digital Assets

    Growing a business isn't a straight line, it's a really weird zigzaggy curve that has its up's & downs, I'm sure you understand that as an entrepreneur. Today's guest, Debbie Small from Empowerment Point shares her experience on developing digital assets, thinking outside the box and leveraging connections with experts in their fields to help get that curve going up consistently in your business. 


    Connect with Deb here: www.debbie.team


    **************************
    Connect with Ryan
    Website: https://orionmedia.group
    Book a free podcast consultation: https://orionmedia.group/podinfocall
    Join the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunity
    Orion Media Group on YouTube: https://orionmedia.group/YouTube
    Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/


    This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

    • 48 min
    EP#25: LinkedIn Marketing - How Professional Relationships Grow Organically | Kacie Brignell

    EP#25: LinkedIn Marketing - How Professional Relationships Grow Organically | Kacie Brignell

    LinkedIn as a platform has grown in popularity, especially in recent years. With this growth, there has also been an increase in the amount of direct sales that happen across the platform, which I'm sure you can relate with. My guest today, Kacie Brignell from Kacie Roze, shares her insights and strategy into how LinkedIn can help you connect with the right people, build your brand and most importantly, build relationships that help to build your business over time. 


    Download the free LinkedIn Profile Checklist: https://bit.ly/ChecklistforLinkedIn


    Connect with Kacie:
    LinkedIn: https://www.linkedin.com/in/kacie-brignell/
    Facebook: https://www.facebook.com/KacieRoze
    Instagram: https://www.instagram.com/kacieroze/


    **************************
    Connect with Ryan
    Website: https://orionmedia.group
    Book a free podcast consultation: https://orionmedia.group/podinfocall
    Join the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunity
    Orion Media Group on YouTube: https://orionmedia.group/YouTube
    Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

    • 43 min
    EP#24: The Virtual Sales Process Deep Dive | Steve Brossman

    EP#24: The Virtual Sales Process Deep Dive | Steve Brossman

    This is an episode you might want a notepad for because my guest, Steve Brossman, shares with us an insightful deep dive into the world of virtual sales and is incredibly generous with his knowledge to help you. We cover a diverse range of topics like automating sales processes, pre-qualifying leads, how you can have conversations that build more credibility as well as what building authority online looks like and how it gets buyers asking you how to get started! 


    This exploratory deep dive is packed with so much gold, you may even want to listen to it twice! 


    Register for Steve's latest free training: https://stevebrossman.com/MORERF


    Sell Yourself Without Selling Your Soul Free Copy: https://stevebrossman.com/BPGSSoul


    Connect With Steve:
    LinkedIn: https://www.linkedin.com/in/stevebrossman/
    Facebook: https://www.facebook.com/stevebrossman/


    **************************
    Connect with Ryan
    Website: https://orionmedia.group
    Book a free podcast consultation: https://orionmedia.group/podinfocall
    Join the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunity
    Orion Media Group on YouTube: https://orionmedia.group/YouTube
    Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/


    This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

    • 1 hr 5 min
    EP#23: The What, Why & How of Financial Management In A Digital Business | Alan Pinkerton

    EP#23: The What, Why & How of Financial Management In A Digital Business | Alan Pinkerton

    Learning how to manage finances in a business is something many entrepreneurs think, but don't say. I know it was something being questioned in my mind when I first started, and honestly, it took a while for me to learn. If it's a question on your mind, then let this episode guide you towards some resources and information to make the journey easier. And, don't be afraid to talk with your accountant or financial advisor for guidance. 


    Connect with Alan: www.pinkertons.com.au


    Get Profit First: https://amzn.to/3wV70oC
    Get the E-Myth: https://amzn.to/3a73AG9


    **************************
    Connect with Ryan
    Website: https://orionmedia.group
    Book a free podcast consultation: https://orionmedia.group/podinfocall
    Join the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunity
    Orion Media Group on YouTube: https://orionmedia.group/YouTube
    Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/


    This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. Any and all advice in this episode of the podcast is general in nature. To discuss any aspects of your unique financial situation, please consult your accountant or finance professional. 

    • 31 min
    EP#22: Talking TikTok & Elite Media Buying Mindset | Will Perry

    EP#22: Talking TikTok & Elite Media Buying Mindset | Will Perry

    The game of paid social media marketing is ever evolving with new rules, twists, turns and shiny objects to pull our focus. One of the greatest challenges of paid social advertising is trying to figure out how to scale it, create content and measure our actual results. In this episode, I chat with Will Perry from Reason Agency about what scaling ads looks like, the elite media buyer mindset, what results you need to measure, working with Influencers on TikTok and what this bright shiny platform is all about. 


    Connect with Will:
    Reason Agency: reasonagency.com
    Elite Media Buyers: creativetestingmastery.com


    The Automatic Customer: https://amzn.to/3wfC1TI
    **************************
    Connect with Ryan
    Website: https://orionmedia.group
    Book a free podcast consultation: https://orionmedia.group/podinfocall
    Join the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunity
    Orion Media Group on YouTube: https://orionmedia.group/YouTube
    Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/


    This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

    • 55 min
    EP#21: How Whitelabelling Could Accelerate Your Business Without More Work | Brett Williams

    EP#21: How Whitelabelling Could Accelerate Your Business Without More Work | Brett Williams

    Whether you've heard of white labelling before or not, it could prove to be one of the best additions to move the needle in your business by adding services and capability to your business without needing to learn new skills. 


    In today's episode with Brett Williams from RPBoxed, we discuss what is white labelling, how it could boost your business, the advantage of keeping your client work internal and what it's like to let things go, including your perfectionism. Anyone else face that problem? 


    Find out more about RPBoxed: https://agent.rpboxed.co/signup/


    Connect with Brett:
    LinkedIn: https://www.linkedin.com/in/brettwilliams85/
    Instagram: Instagram.co/RPBoxed.co


    **************************
    Connect with Ryan
    Website: https://orionmedia.group
    Book a free podcast consultation: https://orionmedia.group/podinfocall
    Join the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunity
    Orion Media Group on YouTube: https://orionmedia.group/YouTube
    Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

    • 32 min

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