The Digital Communicators Podcast Government Digital Leaders Network

How do digital communicators develop an effective channel strategy and content strategy? What is the value in it? How should it drive your communication campaigns?

How should digital communicators respond to the emergence of new social media channels? Should you jump on Instagram threads? Will it be successful? Is it a viable alternative to X?

What is best practice for digital communicators using analytics and insights? How do you use data? What is useful and what isn't? Where is data's true value in 2023 and how can we use it to support and champion change?

How can you leverage digital communication channels to effectively reach busy employees? In this episode, we discuss internal comms channels, moderating internal social media, and empowering employees to become advocates and spokespeople on platforms like LinkedIn. We also explore how to align internal and external communications to achieve maximum impact for your organisation.

The mental health effects of digital communication and managing social media channels are real. We need to talk about it more. In this month's episode we discuss practical strategies we can use to manage your own and your team's mental health.
A note of warning: will be talking about experiences of online abuse in this episode and in the show, so there may be content in this episode that could be confronting or upsetting. Please feel free to take breaks, skip through sections or reach out for support as needed. If you are in Australia, you can report serious online abuse to eSafety.gov.au who can help get content taken down quickly and connect you with counselling and support services such as Beyond Blue, Lifeline and 1800RESPECT. As you will hear, online abuse can have real impacts, especially on our mental health and wellbeing, and it is important for us to recognise this and to not be afraid to reach out for the help we may need.

The Australian government has banned the use of Chinese social media app TikTok on government devices, following similar bans in other western countries. What does this mean for digital communicators and those working in social media?