The Dumbest Marketing Mistake I Ever Made with David Melamed of Tenfold Traffic Fixing Incentives Podcast

David Melamed is the Founder and Chief Impact Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years, he has built a successful career in SEO, PPC, and digital advertising. 
Before founding Tenfold Traffic, David oversaw marketing for companies such as Cayre Equities and Gamestaq.com. He is currently the host of the Fixing Incentives Podcast, where he speaks with business leaders about the behavior that powered their growth.
In this episode… On the first two episodes of the Fixing Incentives podcast, David Melamed talked about the biggest mistake and the most significant success of his career. Now, David returns for a third episode to discuss his greatest lesson in marketing — how to listen to the customer.
While marketers do plenty of customer research, they can still miss the big picture. It’s not a matter of how much research but what kind. Firsthand experience with customer expectations can add a new dimension to your marketing. After all, knowing your audience is the best way to sell to them. David missed his best opportunity to learn directly from his client’s customers. Having learned his lesson, he’s now able to market far more effectively. Want to know how he does it?
In this third and final interview, Dr. Jeremy Weisz talks with David Melamed, the Founder and Chief Impact Officer of Tenfold Traffic, to find out how he listens to customers. David tells the story of his dumbest marketing mistake and how he grew as a marketer. They also discuss and dive into customer research, copywriting, customer desires, and how to capitalize on niche markets. Find out about all this and more on this episode of the Fixing Incentives podcast.