5 episodes

Alice Williams and Carly Deards are entrepreneurs, successful businesswomen and collectively, The Engagement Gurus. The duo have risen through the ranks in pubs and clubs and share over 30 years of experience in the hospitality industry.

Alice Williams is the Sales and Marketing Manager at AxisIQ and is the queen of crafting marketing strategies to catch the eyes, hearts and minds of customers. Carly Deards founded Membership + Loyalty Solutions and consults to Clubs to implement member engagement, gaming analysis, promotions and loyalty programs.

With their powers combined, Alice and Carly are here to chat all things loyalty, marketing and engagement in the hospitality world. Throughout your listening journey you'll also hear them interview industry specialist and venue managers. The Engagement Gurus will provide listeners with quality content and strategies that can be easily integrated into any business.

The Engagement Gurus Alice Williams & Carly Deards

    • Marketing
    • 5.0, 4 Ratings

Alice Williams and Carly Deards are entrepreneurs, successful businesswomen and collectively, The Engagement Gurus. The duo have risen through the ranks in pubs and clubs and share over 30 years of experience in the hospitality industry.

Alice Williams is the Sales and Marketing Manager at AxisIQ and is the queen of crafting marketing strategies to catch the eyes, hearts and minds of customers. Carly Deards founded Membership + Loyalty Solutions and consults to Clubs to implement member engagement, gaming analysis, promotions and loyalty programs.

With their powers combined, Alice and Carly are here to chat all things loyalty, marketing and engagement in the hospitality world. Throughout your listening journey you'll also hear them interview industry specialist and venue managers. The Engagement Gurus will provide listeners with quality content and strategies that can be easily integrated into any business.

    Ep. 5 Defining Engagement

    Ep. 5 Defining Engagement

    What is engagement? Ask anyone to define this term – business owner, CEO, marketing manager, gaming manager, customer – everyone will give you a different response.

    Alice and Carly tackle this multifaceted question and outline why it's so important to define 'engagement' and consider your objectives long before you put your marketing strategies in place.

    • 11 min
    Ep 4. Will your gaming room be ready when clubs reopen?

    Ep 4. Will your gaming room be ready when clubs reopen?

    There is so much speculation flying around the industry about the restrictions the Government will impose on gaming rooms when we reopen. Will the 1.5m distancing between your gaming room chairs be enough to keep your patrons safe? Carly unpacks what we know so far with Chris from Chris Wright Design who has 15 years designing gaming rooms. He provides sound advice for gaming managers on what they should be doing to prepare for the reopening of clubs. 

    • 15 min
    Ep.3 Moving your board meetings online with Process PA

    Ep.3 Moving your board meetings online with Process PA

    Carly catches up with the Matt Rowan, founder of Process PA – an easy to use, cloud based platform that takes care of your meetings, the minutes, the agendas, distributions, action items and follow up and even a searchable motion register!
    Listeners of The Engagement Gurus are eligible to receive a 10% discount on Process PA for their first year. Visit https://processpa.com/ and use the discount code: engagementgurus

    • 29 min
    Ep.2 What have we learnt and what does the future look like post COVID19

    Ep.2 What have we learnt and what does the future look like post COVID19

    Alice chats with Nick Brabham from Cabarita Beach Bowls & Sports Club about what his team has learnt and what the future will look like for Clubs post COVID19

    • 16 min
    Ep.1 Top 10 ways to engage with members during COVID-19 closures

    Ep.1 Top 10 ways to engage with members during COVID-19 closures

    Alice Williams and Carly Deards are The Engagement Gurus! This episode was inspired by Carly's blog post and dives into 10 ways that Clubs managers and hospitality industry professionals can continue to engage with their members and customers during COVID-19.
    Instagram @theengagementgurus
    Facebook.com/theengagementgurus

    Here are some handy links that were discussed throughout this podcast
    www.raffletix.com.au/
    www.weebly.com/au
    www.orderup.com.au/
    /www.facebook.com/socialdistanceinn/

    • 27 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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