Alice Williams and Carly Deards are entrepreneurs, successful businesswomen and collectively, The Engagement Gurus. The duo have risen through the ranks in pubs and clubs and share over 30 years of experience in the hospitality industry.
Alice Williams is the Sales and Marketing Manager at AxisIQ and is the queen of crafting marketing strategies to catch the eyes, hearts and minds of customers. Carly Deards founded Membership + Loyalty Solutions and consults to Clubs to implement member engagement, gaming analysis, promotions and loyalty programs.
With their powers combined, Alice and Carly are here to chat all things loyalty, marketing and engagement in the hospitality world. Throughout your listening journey you'll also hear them interview industry specialist and venue managers. The Engagement Gurus will provide listeners with quality content and strategies that can be easily integrated into any business.
Engagement Case Study - Corrimal RSL
Alice and Carly discuss the engagement journey of Corrimal RSL. How making some simple changes to systems and procedures in a staged approach resulted in amazing improvements in member engagement, member numbers and revenue. Carly discusses what some of the Clubs secrets to success were and how you can implement them in your venue.
Tools for Data Analysis
There are bucket loads of tools that we all have access to in our businesses to extract data that can be used to inform ALL of our strategies - why guess when you can base it on the ACTUAL data!
These tools for data extraction and analysis can be broken down into EXTERNAL and INTERNAL tools.
Census Data: https://www.abs.gov.au/census Profile ID: https://profile.id.com.au/ Social media profiles (Facebook and Instagram) Internal
Point of Sale Gaming System Membership System Kiosk Third Party Ticket Selling Tools WIFI Promotional Tools BI Tools Communication ToolsAnalysis tools Excel Data Warehouse connected with Excel (Such as Astute or iKnow) BI Tools
Using Data For Your Marketing Strategy
In a time where we are blessed to have so much information at our fingertips, it is time to question whether you are getting the most out of your data. Carly explains how you can put in place processes to capture the most information on your members and how you can analyse it to inform your marketing strategies.
Engagement As Your Marketing Strategy
Do you ever wonder where to start when crafting your marketing plan? Alice uses her expertise to outline an easy to understand checklist that all managers should use.
When it comes to creating a marketing plan an engagement strategy is an essential element that you employ to help achieve your business goals. Listen now to learn where engagement should fit in your marketing plan.
What is engagement? Ask anyone to define this term – business owner, CEO, marketing manager, gaming manager, customer – everyone will give you a different response.
Alice and Carly tackle this multifaceted question and outline why it's so important to define 'engagement' and consider your objectives long before you put your marketing strategies in place.
The COVID Series - Will your gaming room be ready when clubs reopen?
There is so much speculation flying around the industry about the restrictions the Government will impose on gaming rooms when we reopen. Will the 1.5m distancing between your gaming room chairs be enough to keep your patrons safe? Carly unpacks what we know so far with Chris from Chris Wright Design who has 15 years designing gaming rooms. He provides sound advice for gaming managers on what they should be doing to prepare for the reopening of clubs.