60 episodes

The podcast for all things B2B SaaS Marketing, brought to you by growth marketing agency, Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Edward Ford.

The Growth Hub Podcast Advance B2B

    • Business
    • 5.0 • 2 Ratings

The podcast for all things B2B SaaS Marketing, brought to you by growth marketing agency, Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Edward Ford.

    Ross Simmonds - The Content Distribution Playbook: How To Acquire Good Traffic That Converts

    Ross Simmonds - The Content Distribution Playbook: How To Acquire Good Traffic That Converts

    Ross Simmonds is Founder & CEO at Foundation Marketing and in this episode we’re breaking down the content distribution playbook and exploring how to get good traffic that converts.

    Ross has been creating and distributing content ever since he started writing about fantasy football in college and he’s been perfecting the craft of content distribution ever since. Today we dig into this topic and Ross discusses:
    - The role of customer research in content distribution
    - How to bake distribution into your content creation process
    - Why people share content
    - How to distribute and repurpose your content
    - How to convert your traffic into leads, trials, demos, and ultimately customers

    Links

    Foundation Inc >> https://foundationinc.co/
    Canva >> https://www.canva.com/
    2PM Links >> https://2pml.com/
    How Will You Measure Your Life? by Clayton M. Christensen >> https://www.goodreads.com/book/show/13425570-how-will-you-measure-your-life

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 30 min
    Steffen Hedebrandt - CRO at Dreamdata - How To Map The Customer Journey & Attribute Revenue

    Steffen Hedebrandt - CRO at Dreamdata - How To Map The Customer Journey & Attribute Revenue

    Steffen Hedebrandt is Chief Revenue Officer at Dreamdata and today we’re talking about how to map the customer journey and attribute revenue.

    A big challenge all marketers face is connecting marketing activities with revenue. To do that, you need attribution. In this episode we dig into mapping the customer journey and attributing revenue to different touchpoints. We cover how to map the customer journey, how to attribute revenue between different teams and marketing channels, which attribution model Steffen thinks B2B SaaS marketing teams should use, and how Steffen and his team do attribution at Dreamdata.

    Links

    Dreamdata >> https://dreamdata.io
    Growth Hackers >> https://growthhackers.com/posts

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 28 min
    Marcus Andrews - PM Lead at HubSpot - The Product Narrative Framework That Made HubSpot A $10B Brand

    Marcus Andrews - PM Lead at HubSpot - The Product Narrative Framework That Made HubSpot A $10B Brand

    Marcus Andrews is Product Marketing Group Lead and narrative designer at HubSpot. In this episode we’re talking about how to craft killer product narratives and launch new products to market.

    Marcus leads a team of Product Marketing Managers responsible for the positioning, launches, adoption, and continued success of HubSpot's largest product line, Marketing Hub. In this episode Marcus talks us through his 5-step narrative design framework to give your products and launches a strong strategic foundation upon which to build. Marcus talks about how narratives turn into marketing and he gives some examples of different narratives HubSpot has used to grow into a $10 billion dollar brand, such as inbound marketing and the flywheel.

    Links

    Narrative Design Masterclass >> https://productmarketingalliance.com/narrative-design-masterclass/
    Why narrative design will replace product positioning in 2020 >> https://productmarketingalliance.com/why-narrative-design-will-replace-product-positioning-in-2020/
    Sapiens >> https://www.goodreads.com/book/show/23692271-sapiens

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 38 min
    Dan Murphy - Director of Marketing at Privy - 7 Steps To Crush Your Next Product Launch

    Dan Murphy - Director of Marketing at Privy - 7 Steps To Crush Your Next Product Launch

    Dan Murphy is Director of Marketing at Privy and creator of The Product Launch Masterclass, and today we’re talking about the 7 steps to crush your next product launch.

    Dan knows all about this as he’s launched over 60 products to market throughout his career to date and we cover his product-launch framework including:
    1. Strategy
    2. Goals
    3. Audience & positioning
    4. Launch activities
    5. Internal marketing
    6. Launch day
    7. Post-launch activities

    If you launch products in SaaS, you'll love this episode!

    Links

    The Product Launch Masterclass >> http://www.theproductlaunchmasterclass.com/
    Privy >> https://www.privy.com/
    Ben & Jerry's: The Inside Scoop >> https://www.goodreads.com/book/show/261822.Ben_Jerry_s
    The 22 Immutable Laws of Marketing >> https://www.goodreads.com/book/show/33449.The_22_Immutable_Laws_of_Marketing

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 37 min
    Molly Norris Walker - Head of Design at InfluxData - Smash Growth Goals with Design Experimentation

    Molly Norris Walker - Head of Design at InfluxData - Smash Growth Goals with Design Experimentation

    Molly Norris Walker is Head of Design & User Research at InfluxData. Today we’re talking about how to smash your growth targets through design experimentation.

    A big part of Molly’s role is scaling design experimentation for a better UX to support growth, which is something Molly calls Growth Design. Molly not only practices this on a day-to-day basis within the world of B2B SaaS but she is also author of Design-Driven Growth: Strategy & Case Studies For Product Shapers.

    In this episode, Molly discusses:
    - Why growth design is super important in B2B
    - The relationship between growth design and product-led growth
    - A 5-step framework for implementing growth design
    - How you can design growth loops into your SaaS business model
    - A growth design AB-Test challenge

    Links

    InfluxData >> https://www.influxdata.com/
    Design-Driven Growth: https://www.design-driven-growth.com/
    Design-Driven Growth: Strategy & Case Studies For Product Shapers >> https://www.amazon.com/UX-Design-Growth-optimize-conversion-ebook/dp/B07BYX1GY8
    Lex Roman on Medium >> https://medium.com/@calexity
    GrowthDesigners.Co >> https://growthdesigners.co/

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 35 min
    Wes Bush - Principal at Product-Led Institute - How To Turn Your SaaS Product Into A Growth Engine

    Wes Bush - Principal at Product-Led Institute - How To Turn Your SaaS Product Into A Growth Engine

    Wes Bush is Principal at Product-Led Institute and today we’re talking about how to turn your product into a growth engine.

    Wes is the bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself" and is also founder of Product-Led Summit, so Wes lives and breathes all things product-led in the world of SaaS.

    In this episode Wes shares his expertise with us as we cover:
    - How to align perceived and experienced value
    - An in-depth walkthrough of his bowling-alley framework for better onboarding
    - The components of a product-led marketing strategy
    - Why product-led growth is a team sport
    - And some examples of great product-led growth in SaaS

    Links

    Product-Led Institute >> https://productled.com/
    Product-Led Summit >> https://summit.productled.com/
    Product-Led Growth: How To Build a Product That Sells Itself by Wes Bush >> https://www.goodreads.com/book/show/46033247-product-led-growth
    How to Win Friends and Influence People by Dale Carnegie >> https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_People

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 32 min

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