The Hop - A Marketing Podcast

Purple Bunny Marketing
  • 5.0 (1)
  • MARKETING
  • UPDATED TWICE WEEKLY

The Hop is a podcast designed to help small and medium business owners and marketers stay relevant in the ever-changing marketing landscape. We’ll help guide you with tips & tricks, the latest insights, and interviews with our staff and other experts in the field.

  1. 29 SEPT

    Meta Ads in 2025: AI, Budgets & Creative Secrets Revealed

    Meta Ads are changing fast and if you’re still running campaigns the old way, you’re already behind. In this episode, Matt sits down with Samuel, PBM’s advertising specialist, to unpack the latest updates in Meta Ads and what they mean for businesses in 2025.   From AI-driven targeting to budget shifts and the rise of creative as the ultimate campaign driver, this conversation is packed with insights you can apply right now.   👉 What we cover: ✅ The biggest AI and targeting updates in Meta Ads ✅ How AI is reshaping campaign setup & optimisation ✅ Why creative is now the #1 factor for ad performance ✅ Smart budget strategies for businesses of all sizes ✅ How to test, experiment, and still stay ahead of AI optimisation ✅ Automated ad creatives, what they mean for the future ✅ Tips for smaller budgets to get maximum results   If you’re running Meta Ads (or planning to), this is your playbook for staying ahead of the curve in 2025. 💡 Don’t forget to like, comment, and subscribe for more marketing insights from The Hop Podcast!

    23 min

  2. 16 SEPT

    Stop Wearing All The Hats In Your Business!

    Are you stuck doing everything in your business; marketing, IT, bookkeeping, AND the actual work? 😅 In this episode of The Hop Podcast, Matt chats with Jamin from Conetix about why small business owners need to stop wearing all the hats and start focusing on what really matters. 👉 We cover: Why doing it all yourself can actually hold you back The hidden costs and risks of DIY-ing your IT & marketing What you should outsource first (and what to keep in-house) How letting go gives you more control in the long run Key questions to ask your IT & hosting provider If you’ve ever thought, “No one can do it better than me”… this episode will challenge that mindset and show you how to free up your time, reduce risk, and grow faster.

    23 min

  3. 2 SEPT

    Handing Over the Keys: Is AI a Friend or Foe for Security?

    In this episode of The Hop Podcast, Matt Taylor-Farrington sits down with cybersecurity expert Martin von Stein from BizGuard to explore the complex and rapidly evolving relationship between artificial intelligence and business security. As AI tools become more integrated into everyday business operations, many are asking: are we handing over too much control and exposing sensitive data in the process? Martin breaks down the real risks behind AI-powered systems, how data is accessed (and potentially exploited), and why blind trust in tech tools can lead to serious consequences. Whether you’re just starting to explore AI or already using it in your workflows, this episode will help you stay smart and secure while scaling with technology.

    19 min

  4. 26 MAY

    Simplifying Business Automation: Saving Time with Smart Systems

    Automation doesn’t have to be overwhelming, it just needs to be smart. Matthew Taylor-Farrington chats with Sam from Purple Bunny Marketing about practical ways small businesses can use automation to save time, streamline admin, and improve client experiences. From automated onboarding emails and chatbots to smart scheduling tools and follow-ups, Sam breaks down what business automation really means and how to start implementing it without overcomplicating things.

    17 min

  5. 12 MAY

    Real Results: How Clear Goals Turned a Radio Campaign into Business Growth

    Matthew Taylor-Farrington is joined once again by Kira from River 94.9 to break down a real world client success story. Kira discusses how one business used a focused, high frequency radio campaign to grow their client base and expand their team all within a tight three month timeline. Kira explains why clarity around goals, audience, and outcomes is essential to any campaign’s success. You’ll hear how knowing your objectives, committing to consistency, and aligning messaging with business goals can turn radio advertising into a true growth engine.

    20 min

  6. 6 MAY

    AI in Action: How Businesses Are Using Artificial Intelligence

    AI is everywhere but how can businesses actually use it in practical, meaningful ways? In this episode of The Hop Podcast, Matthew Taylor-Farrington speaks with Jamin Andrews from Conetix about the real-world applications of AI for small and medium-sized businesses. From using tools like ChatGPT and Microsoft Copilot to streamline emails and scheduling, to implementing AI-powered call handling that mimics human interaction, Jamin shares how businesses are saving time, improving efficiency, and even reducing costs through smart AI integration.

    14 min

  7. 28 APR

    Protecting Your Business: Social Media Security Essentials

    Social media is becoming an increasingly hot target for cybercriminals and businesses need to be ready. Matthew Taylor-Farrington sits down with Martin von Stein from BizGuard to unpack why hackers are targeting social media, the biggest vulnerabilities business owners overlook, and the critical steps to strengthen your defences. Martin shares practical advice on must-have security measures like multi-factor authentication (MFA), setting correct admin access levels, using real password managers (not spreadsheets or browser-based storage), and what to do if your account is hacked. If you rely on social media to build your brand or run your business, this episode is essential listening. Stay protected and stay ahead!

    17 min

  8. 24 MAR

    Winning Partnerships: Unlocking the Power of Sponsorship in Professional Sports

    Sports sponsorship goes far beyond logos on jerseys, it’s about building real connections between brands, teams, and communities. In this episode of The Hop, Matt Taylor-Farrington sits down with Richard Hughes, CEO of the TAE Aerospace Ipswich Jets, to explore what makes sports sponsorship such a powerful marketing tool. Richard shares insights on how businesses can maximise their sponsorships beyond game-day exposure, integrate with teams to create meaningful engagement. They also discuss the key factors that separate a one-off deal from a long-term, mutually beneficial partnership. If you’re a business owner or marketer looking to make an impact through sports, this is an episode you won’t want to miss!

    11 min
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About

The Hop is a podcast designed to help small and medium business owners and marketers stay relevant in the ever-changing marketing landscape. We’ll help guide you with tips & tricks, the latest insights, and interviews with our staff and other experts in the field.

Information

  • Creator
    Purple Bunny Marketing
  • Years Active
    2024 - 2025
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    The Hop - A Marketing Podcast