25 episodes

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

The How to Do Marketing Show Jane Hillsdon in association with Morgan Media

    • Marketing
    • 5.0, 28 Ratings

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

    Search Engine Optimisation – what is it, why do we need it?

    Search Engine Optimisation – what is it, why do we need it?

    How do you optimise your small business website so that it is easily found by people who are searching the internet for what you sell. Search Engine Optimisation is a marketing tactic that can help you achieve this. This episode of The How To Do Marketing Show featuring Sid Lal explains how.

    • 1 hr 5 min
    #snacktime - How to choose your marketing channels

    #snacktime - How to choose your marketing channels

    How do you know which social media channels to focus your marketing efforts on? Alternatively, how do you know whether radio or TV will work for you? What about print advertising, where should you be placing your ads?  All great questions with a very simple answer. 😁 Listen to this episode of snacktime to find out.

    • 8 min
    How to be more inclusive with your marketing with Moreen Kamau

    How to be more inclusive with your marketing with Moreen Kamau

    The black lives matter movement has highlighted for a lot of business owners that we can be doing more to ensure that we are being inclusive to all members of our vibrant and diverse communities. And if you are like me and really want to do be doing more here but perhaps don't know where to start or how to implement the activity that leads to real change (no performative activism here please), then this chat with the gorgeous Moreen Kamau is for you.

    • 1 hr 3 min
    #snacktime - What to include in a simple small business marketing strategy

    #snacktime - What to include in a simple small business marketing strategy

    What does a basic small business marketing strategy look like? It doesn't have to be complicated or convoluted. In fact, for small budget marketing campaigns, I recommend it be completely the opposite. The more simple and focused that your marketing strategy is, the more effective it will be. Find out what your small business marketing strategy should include in this bite-sized marketing bulletin.

    • 11 min
    #snacktime - How much money should you be spending on your marketing??

    #snacktime - How much money should you be spending on your marketing??

    Find out how much money you should be spending on your marketing.

    • 5 min
    How to become an industry thought leader with Nina Christian

    How to become an industry thought leader with Nina Christian

    Find out how you can use thought leadership as a marketing tactic to help differentiate you from your competition, position yourself as a subject expert and subsequently attract more leads.

    • 1 hr 3 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

Varns. ,

Awesome for small business.

Wonderful tips and advice drawn from Jane’s connections as she asks all the questions small business owners want and need answers to. This has become one of my go to podcasts. Awesome!

Tammy the Extraordinary ,

Just Brilliant

So many practical gems in each and every episode! This podcast is now on my “must listen” list!

Susielou197 ,

Don’t miss this LinkedIn Masterclass

I was riveted to this episode from the first minutes. Jane Hillsdon masterfully draws out gold nuggets for practical application in my business from Lucy Bingle. The only downside was I was busy listening whilst exercising so didn’t get to take notes! I will be sharing this one with my Business team as a training lesson for our own LinkedIn strategy! Thanks Jane, highly recommended.

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