100 episodes

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

The How to Do Marketing Show Jane Hillsdon in association with Morgan Media

    • Business
    • 5.0 • 37 Ratings

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

    Our Bloody Great Marketing Plan for 2022

    Our Bloody Great Marketing Plan for 2022

    In season 3, we promised to open up our kimono and reveal how we do things in our businesses – both for Dragonfly Marketing and The How To Do Marketing Academy. So in this episode I am most excited to share with you – our Bloody Great Marketing Plan. Yep, this is the simple and top line marketing game plan for our business. Complete with everything from our business objective to our planned marketing tactics to what metrics we’ll be measuring each month. This is how we do marketing!

    • 46 min
    50 things you can do to create high impact marketing on a small budget

    50 things you can do to create high impact marketing on a small budget

    Are you stuck for marketing ideas for 2022? Well then, this episode has got you covered! At the conclusion of 2021, I was reflecting on all of marketing planning, implementation and measurement that we had done for our clients. In 2021, I put together 15 comprehensive small business marketing strategies, we implemented countless successful marketing campaigns and we measured hundreds and thousands of marketing metrics. From this work, we extracted exactly what we did with each project to create high impact marketing on a small budget. We came up with a list of 50 things. There’s so many ideas and fantastic tips and tricks – probably too many for you to note down with a pen and paper. Instead, you can download our list of 'Fifty things you can do to create high impact marketing on a small budget' to help you with your 2022 marketing planning today. Simply click on this link: https://www.howtodomarketing.com.au/fiftythings About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

    • 47 min
    10 very good reasons to invest in your marketing in 2022

    10 very good reasons to invest in your marketing in 2022

    Happy 2022! What’s on the cards for you and your small business this year? Is marketing something that you have been thinking about for a while but for whatever reason not got around to it? Well, if increasing sales is a goal for you in 2022, then this is the year to start marketing! Here are ten very good reasons why marketing needs to be on your agenda for 2022.

    • 40 min
    What went well in 2021

    What went well in 2021

    Oh, my goodness. 2021! The bloody gift that keeps on giving right? Well, it’s almost over now. And while there has certainly been a lot more disruption, there has certainly been some awesome moments and people in my life as well this year. I’ve been fortunate to join some amazing networking groups, attend some incredible impactful professional development programs, win an award, work on some cool campaigns, hire and fire staff and share laughter and tears with some amazing people who lift and inspire me every day. This is how I have done 2021. ☺ Merry Christmas and Happy New Year!

    • 36 min
    How Mums&Co built a movement with Lucy Kippist and Carrie Kwan

    How Mums&Co built a movement with Lucy Kippist and Carrie Kwan

    Building a movement is not easy. It requires bucket loads of passion, some marketing and relationship building skills and most of all the ability to inspire a group of like-minded individuals to help you achieve your mission. The Mums & Co mission is to create Australia’s most caring business movement supporting women to launch, grow and stay in business; harmonising ambition, livelihood and wellbeing. Join us at www.mumsandco.com.au Carrie Kwan started this movement when she co-founded Mums & Co in 2016 with backing by IAG, Australia’s largest general insurer. Lucy is the Comunity Manager at Mums & Co and is seriously passionate about helping other women who feel the same way, do what they love, and feel great about it. Carrie and Lucy join me in this episode to talk about how the Mums&Co membership supports Mums in business. They also share some awesome insight into how they build and nurture their 25,000 strong community. You can find Mums& Co on Instagram here: https://www.instagram.com/mums.and.co/ On LinkedIn here: https://www.linkedin.com/company/mumsandco/ Or their website is: https://www.mumsandco.com.au/

    • 55 min
    How, what and why we are doing business differently in 2022

    How, what and why we are doing business differently in 2022

    We are doing business differently in 2022. It’s our mission to put professional marketing on the agenda for every small business in regional Australia and I felt that the existing way that we were working with small businesses was not going to allow us to achieve this mission. So I have a new plan, and you can hear all about it in this episode.

    • 35 min

Customer Reviews

5.0 out of 5
37 Ratings

37 Ratings

Rebecca Matthews Designs ,

No-nonsense, highly-valuable and practical marketing content

Thanks Jane for providing us with so much ongoing support, information and no-nonsense (and totally entertaining) advice on the marketing front. Your down-to-earth, investigative approach to interviewing is really refreshing. You really get to the bare bones of what everyone needs to be doing to run successful marketing for their businesses to help achieve their business goals.

Great guests, great conversations, and a wealth of thought-provoking, relevant and practical marketing content that tallies totally with what we as business owners are wanting to achieve. With a maze of marketing updates to constantly navigate, you help keep us on track to focus on what are the most important marketing goals.

Love your work 👍

Cheers,
Rebecca

Tahshi ,

Great Podcast with actionable insights

Jane is very down to earth and her insights are easy to understand and implement. The range of guests she has on her show ensures anything you need to know about marketing is covered.

It’s great to hear how small businesses put marketing strategies into action, coming out with great results or learnings.

Tiarna Pepall ,

Fantastic podcast for small biz and marketers both!

Jane is a fantastic host with fantastic guests! I was drawn in by a really cool ep on LInkedIn Marketing that gave me some really actionalbe takeaways. Jane's knowledge of marketing specifically for small business is also fantastic and helpful where a lot of advice I've found is for larger businesses. Great choice of pod, highly recommend!

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