The Hustle Rebellion Heather Porter

"..I was able to charge what I believed I was worth in my business and not hustle hard for clients anymore"

























































































Heather chats with Fi Mims, an expert in personal branding. Fi highlights the incredible potential of personal branding. Whether you're a photographer or involved in any other business, understanding the principles of personal branding can make a significant impact. It's not just about creating a logo or a tagline; it's about authentically showcasing your unique qualities and expertise to attract the right audience and elevate your brand.

Here are three key takeaways from this episode:

1️⃣ Lean into your authenticity

2️⃣ Don't underestimate the power of your brand

3️⃣ Overcome overwhelm through organisation

 

Episode at a glance..

[00:00:00] Personal branding and pricing.

[00:03:29] Prioritizing what actually matters.

[00:07:12] Scaling a photography business.

[00:10:18] Turning business around with outsourcing and automation.

[00:17:52] Authenticity and personal branding.

[00:20:21] Being true to yourself.

[00:30:20] The power of branding.

























Resources

Fi's Links:



* Website

* Instagram

* LinkedIn

* Facebook

* Free Resources



























About the Guest











































Renowned as one of Australia’s leading personal brand photographers, Fi is works with (mostly) female thought-leaders, entrepreneurs and business owners to help elevate their brand and amplify their message in an authentic way, inspiring others to work with them.

Having experienced all the struggles associated with running a small business, these days Fi is passionate with helping other women in business show up consistently and build a powerful brand, so they can share their gifts with the world, become more visible online and build a successful business they love – one that brings them the freedom they deserve and desire. She offers mentoring and coaching through Shine, her membership community for women in biz, and her signature course Powerful Branding Bootcamp. Fi also offers in-person workshops and events that offer education on branding, marketing and mindset.





















































See Transcript

"Focus on how you serve your clients"

























































































We've all heard the phrase, "To earn more money, find a way to serve more people and provide more value." 

In this episode, Heather explores how shifting your focus from what you sell to how you serve can create not only financial success but also meaningful connections with your clients.

Here are five strategies that will not only enhance the value you provide, but also enable you to charge more:

1️⃣ Give hope to your clients

Motivate and inspire them, acknowledge their struggles and remind them of how what they do makes a difference

2️⃣ Send surprises

Send letters in the post,  great articles via email, and even little random thank you gifts

3️⃣ Get to know your clients (and actually care)

Learn who their kids are. Find out their weaknesses and strengths when it comes to what you offer.  Then support their weaknesses with additional help and acknowledge their strengths.

4️⃣ Volunteer your wisdom

There is a time and a place to charge for your knowledge, and when a current customer needs your help offer it. Jump in without being asked.  Look for ways to make their life easier.

5️⃣ Introduce your network to each other

When you know two clients who could help each other in business or personally make an intro. Connect people. And don't expect anything in return.

 

Episode at a glance…

[00:03:17] How you serve your clients.

[00:05:30] Providing hope and inspiration.

[00:09:23] Building personal client relationships.

[00:12:20] Introduce them to each other.

[00:16:06] People remember you.







































































See Transcript

"We have a competence or a confidence that comes from the tasks that we've done that then give us a different perspective..."











































































Heather is joined by the "automation queen" Roechelle Williams who brings nearly two decades of business experience to the table. Roechelle is passionate about making life easier and reclaiming time. She shares her expertise in systems and automation, emphasizing the value of building a large database and nurturing leads for automated sales

Three key takeaways from this episode;

1️⃣ Letting Go for Growth 

2️⃣ Specializing in Success 

3️⃣ Craving Connection 

 

Episode at a glance..

[00:01:51] The person with the biggest database wins.

[00:04:25] Creating legacy income.

[00:17:42] Women and their workplace baggage.

[00:19:47] Starting with your grand vision.

[00:24:34] Leveraged business strategies.

[00:28:01] Craving for connection.

[00:31:11] Cutting out hustle and finding joy.

























Resources

Roechelle's Links:



* Instagram



























About the Guest











































Roechelle is a seasoned entrepreneur with over 20 years of experience in the business world. Known as the "Automation Queen," Roechelle is passionate about simplifying processes and finding tools that make life easier and give back valuable time. Her business philosophy is that she with the biggest database wins…. She believes we need to be creating a following and nurturing them to the sale. As automated as possible!!























































See Transcript

"All 5 of the women that I interviewed wanted the same 3 things"

























































































Heather shares her experience running the Billionaire Adventure Club and taking entrepreneurs on adventures around the world. 

She had the unique opportunity to sit down with five remarkable women who reside in remote areas, far from the bustling cities that often define success in our society. 

Despite their diverse backgrounds and life circumstances, a common thread emerged. These women, from different corners of the world, expressed the same three fundamental desires in life.

1️⃣ Love

2️⃣ To be heard and accepted 

3️⃣ Community

Heather's conversations with these inspiring women shed light on the fundamental desires that unite us all, irrespective of our circumstances. It's a powerful reminder that, at our core, we all want the same things.

 

Episode at a glance

[00:00:45] The Billionaire Adventure Club.

[00:04:17] Mongolia.

[00:10:12] What we all want.

[00:10:48] Remember this on a hard day.







































































See Transcript

"There are things that people are searching for, where you can show up and be the guide to help them"











































































Heather chats with Justin Brown from Primal Video, a Netflix featured producer and video marketing specialist. Justin shares why video marketing is a game-changer for your business and how you can leverage it to scale your business. 

Tune in to learn his journey of creating a successful YouTube channel, why video marketing works for every type of business and get some tips of where you can start to get more people seeing your content.

Here are three key takeaways

1️⃣ Embrace the Journey

2️⃣ Pivot and Evolve

3️⃣ Create a Content Strategy

 

Episode at a glance…

[00:02:10] Video marketing strategies.

[00:04:33] Creating targeted content.

[00:12:57] Impact of a YouTube channel.

[00:19:23] Thumbnails are very important.

[00:23:15] Overcoming camera shyness.

[00:27:09] Revenue streams and affiliate marketing.

[00:31:50] Get more engagement.

[00:33:00] Building a business you love.

























Resources

Justin's Links:



* Website

* Youtube

* Twitter

* Facebook

* Instagram

* Primal Video Accelerator

* YouTube Ranking Guide



























About the Guest











































Justin is a netflix-featured producer and video marketing specialist helping entrepreneurs leverage the power of online video to build and scale their businesses. After 20+ years in professional video with top-level credits on international film, documentary and extreme sports productions, Justin created the Primal Video YouTube channel, growing it to a 7-figure annual, automation-driven online business. Together with his brother Mike, he now teaches their systems for creating quality videos, growing a targeted audience and monetizing your influence at PrimalVideo.com.





















































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"I'm literally standing by myself totally not dressed appropriately"

























































































Heather delves into the vital concept of taking action and welcoming the unknown with open arms. Often, we find ourselves stuck in the loop of overthinking and meticulously planning every single detail.

Join in this episode as Heather explores the power of action, stepping outside your comfort zone, and embracing the delightful chaos of the unknown.

As Heather says…

Less planning.

More action.

 

Less learning.

More action.

 

Less talk.

More action.

 

Episode at a glance….

[00:01:14] An invitation I was not prepared for.

[00:06:41]Where I would be if I did not take risks.

[00:08:00] Taking action.







































































See Transcript