The Hustle Rebellion Heather Porter

"It has been a year since I started the Hustle Rebellion podcast"

























































































In this episode, Heather celebrates the 100th episode of the Hustle Rebellion podcast and thanks her listeners for their support. She introduces a gift for her audience, which is a guide called '2024 Guide to Stop the Hustle' that features tips and wisdom from 48 experts she has interviewed over the past year. Heather mentions some of the experts included in the guide and encourages her listeners to visit HustleRebellion.com to download it. She also acknowledges the listeners from various countries around the world and expresses her gratitude.

 

Takeaways



The Hustle Rebellion podcast has reached its 100th episode and Heather expresses her gratitude to the listeners for their support.

Heather introduces a gift for her audience, which is a guide called '2024 Guide to Stop the Hustle' that features tips and wisdom from 48 experts she has interviewed over the past year.

The guide provides valuable insights and advice on working smarter in business, and listeners can download it from HustleRebellion.com.

Heather acknowledges the listeners from various countries around the world and thanks them for being a part of the podcast.



 

At a glance…

00:00 Celebrating 100 Episodes

09:24 Gratitude for the Global Audience







































































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"The best sales presentation is the one you haven't invented yet."

























































































In this conversation, Cary Chessick shares three tips for growing and scaling a business without overwhelming stress. The first tip is to pitch before product, meaning entrepreneurs should focus on creating a compelling sales script before developing their product or service. The second tip is to create a system for sharing data between sales and marketing teams, known as the sales and marketing pendulum. The third tip is to stack rank revenue, prioritizing tasks that generate the most money in the shortest period of time. Cary also discusses his own journey and offers coaching services to CEOs and revenue-focused professionals.

 

Takeaways



Pitch before product by creating a compelling sales script before developing the product or service.

Implement a system for sharing data between sales and marketing teams to optimize communication and improve conversion rates.

Prioritize tasks that generate the most revenue in the shortest period of time to increase efficiency and reduce stress.

Cary Chessick offers coaching services to CEOs and revenue-focused professionals.



 

At a glance…

01:24 Tip 1: Pitch Before Product

27:01 Key Milestones and Lessons Learned

34:40 Coaching and How to Work with Cary

37:19 Final Words of Wisdom

























Resources

Cary's Links:



* Website

* LinkedIn



























About the Guest











































Cary is the Founder and CEO of Profitology.com, specializing in executive coaching in Sales, Marketing, and Execution. With over 10,000 coaching sessions under his belt, he's been recognized as Ernst & Young's Midwest Entrepreneur of the Year and an American Business Awards' finalist. 

Cary's leadership at Restaurant.com propelled it to 18,000 participating merchants and 5 million consumers, earning accolades such as Chicago Tribune's Top Workplaces and a Gold Steve Award. Cary holds a B.S. in Psychology from the University of Illinois, a JD from DePaul College of Law, and certifications in Emotional Intelligence and mediation. 





















































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"More and more things started falling through the cracks"

























































































In this episode, Heather discusses the topic of hiring and firing in a business. She shares a conversation she had with a friend who was struggling with an employee who was not performing well. Heather emphasizes the importance of being quick to fire and slow to hire, even though it can be challenging. She highlights the need to find the right person for the role and how training and systems may not always solve the problem. Heather encourages listeners to be okay with letting go of someone who is not suited for the job and to focus on finding the right fit for their team.

 

Takeaways



Be quick to fire and slow to hire.

Finding the right person for the role is crucial.

Training and systems may not always solve performance issues.

It's okay to let go of someone who is not suited for the job.



 

At a glance…

03:26 Finding the Right Fit for Your Team

07:12 Closing Remarks and Announcement

 







































































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"These doors have always been there."

























































































In this conversation, Rick shares his journey from building a company with 600 employees to becoming a ghostwriter. He provides tips on overcoming overwhelm and the importance of saying no. Rick also discusses the joys and challenges of running a large business and the doors it opened for him. 

Rick's story highlights the power of following your passion and the impact of storytelling in business. He discusses his focus on writing and his plans for the future. Rick also talks about his ideal clients and his approach to scaling his ghostwriting services. He introduces his new program, Ink to Impact, and shares where listeners can stay connected with him. The conversation concludes with Rick emphasizing the importance of focusing on the return on heartbeats rather than the return on investment.

 

Takeaways



Learn to say no and prioritize your time to avoid overwhelm.

Rest and recuperation are essential for long-term success.

Outsource tasks that you're not good at to focus on your strengths.

Doors of opportunity open when you build a successful business.

Ghostwriting allows entrepreneurs to share their stories and leave a legacy. Focus on your passion and give it your all.

Don't limit yourself to being just one thing; explore different interests and roles.

Identify your ideal clients and create a scalable process for working with them.

Consider launching programs or services that allow you to work with more clients.

Shift your focus from return on investment to return on heartbeats, prioritizing the impact you have on others.



 

At a glance…

08:03 Building a Company with 600 Employees

19:13 The Joys and Challenges of Running a Large Business

25:04 Transitioning to Ghostwriting

30:26 The Ghostwriting Process

35:09 Publishing and Launching the Book

35:51 Number of Books Written

36:32 Continuing the Journey

37:06 Being More Than One Thing

38:08 Ideal Clients and Scaling

40:07 Introducing Ink to Impact

41:23 Staying Connected with Rick

43:24 Return on Heartbeats

























Resources

Rick's Links:



* Twitter

* LinkedIn

* Resource



























About the Guest











































Rick is a ghostwriter for entrepreneurs, CEOs, executives and coaches with no time to write, and who understands the leverage, power and legacy that comes with not only being a published author, but more so the person who "wrote the book on it."  

With a background as a founder and CEO, he navigated his company from zero employees to over 600 across 29 US states. Following a successful exit, Rick transitioned into into coaching growth-minded entrepreneurs, guiding them to and through their first 7-figures of revenue. 

"We need someone to teach them"

























































































Heather discusses her experience developing curriculum for courses at the Center for Continuing Education at the University of Sydney. She shares the importance of case studies, storytelling, multimedia, workshopping, statistics and facts, and strategy and mapping in creating a successful course. Heather emphasizes the need for well-researched content and engaging delivery to ensure a valuable learning experience.

Takeaways



Case studies, storytelling, and multimedia are effective tools for engaging learners and illustrating key concepts.

Workshopping allows for active learning and encourages participants to apply what they've learned.

Using well-researched statistics and facts adds credibility to the course content.

Creating a clear strategy and mapping out the course structure helps learners understand and retain information.



At a glance…

01:04 New Courses and Curriculum Development

07:43 Using Statistics and Facts

08:08 Creating a Clear Strategy and Mapping

09:28 Putting It All Together







































































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"I don't think you should invest money in it."

























































































Iris, the founder of inSync Design, shares her journey of starting and growing her contemporary  jewellery business. She stumbled upon her niche market of museum stores and quickly gained success by creating unique and brightly coloured brooches. Over time, she expanded her product range and started selling online. Iris emphasizes the importance of taking breaks and stepping back to reassess when feeling overwhelmed. She also highlights the power of email campaigns and customer reviews in driving sales. Iris's definition of success has shifted to prioritizing a balanced lifestyle and customer satisfaction.

 

Takeaways



Finding a niche market can lead to unexpected success.

Taking breaks and reassessing can help overcome overwhelm and stress.

Email campaigns and customer reviews are effective marketing tools.

Success should be defined by personal fulfilment and a balanced lifestyle.



 

At a glance

00:48 Starting inSync Design

03:12 Early Success and Expansion

06:05 Finding the Niche Market

08:29 Current Project: Leather Trays

10:50 Dealing with Overwhelm and Stress

12:28 Transitioning to Online Sales

14:37 Effective Email Campaigns

19:22 Social Media Strategy

23:56 Redefining Success and Growth

27:31 Advice for Overwhelmed Business Owners

























Resources

Iris's Links:



* Website

* Facebook

* Instagram

* LinkedIn

* Pinterest



























About the Guest











































Iris, the founder of inSync Design, boasts an impressive track record in the design industry. With over 23 years of experience as a small business owner and 17 years dedicated specifically to inSync design, Iris has made a significant mark in the field.

Her talent and expertise have been recognized with 10 international awards, and her creations have graced the pages of numerous international magazines. Notably, inSync designs have been worn by SBS news readers and female politicians on multiple occasions, cementing their reputation for elegance and sophistication. Additionally, Iris's work has been featured in 9 prestigious international design books.





















































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