The IAB Australia Podcast

IAB Australia
  • 5.0 (10)
  • TECHNOLOGY
The IAB Australia Podcast Podcast

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

  1. 27 AUG

    Tips for Marketing Effectiveness Success

    In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and  Maddie Jahnke, Head of Marketing at Pernod Ricard. Recently Kantar in collaboration with WARC published a new paper titled Destination: Marketing Effectiveness which aggregates the results from Kantar client activity across the globe and looks at the drivers for success as well as comparing different geographic regions. See omnystudio.com/listener for privacy information.

    31 min

  2. 1 JULY

    Retail Media Developments & Tech with Endeavour Group & Microsoft

    In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail business and remaining customer experience obsessed.  See omnystudio.com/listener for privacy information.

    36 min

  3. 13 MAY

    University Advertising and Marketing in 2024 with QUT and VML

    In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing.  We hear how VML and QUT have worked together to help transform the communications journey with potential students.  See omnystudio.com/listener for privacy information.

    38 min

  4. 30 APR

    Australian Programmatic Advertising Trends

    In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently.  See omnystudio.com/listener for privacy information.

    40 min

  5. 2 APR

    IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024

    Four leading media agency leaders discuss their approach to audio investment and plans for 2024.  Panelists  Anna Magliano, head of client services, Kaimera Lucy Formosa Morgan, MAGNA Global Daniel Cutrone, managing partner, Avenue C Ashley Wong, head of digital, data & innovation, Foundation Australia See omnystudio.com/listener for privacy information.

    27 min

  6. 25 MAR

    IAB Australia Audio Summit Podcast: See it. Hear it. Feel it.

    Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs.  Presenters: Ralph van Dijk, founder, Eardrum Andy Maxwell, co-founder, Earmax Media See omnystudio.com/listener for privacy information.

    15 min

  7. 18 MAR

    IAB Australia Audio Summit Podcast: The Art of Influence - Connecting with Gen Z Thru Audio

    The Art of Influence - Connecting with Gen Z Thru Audio Panelists: Sarah Adams, producer, Inspired Unemployed Ryan Lamont, senior development manager, Acast Sam Koslowski, co-founder, The Daily Aus Moderator: Bella Spragg, director data partnerships, The Trade Desk See omnystudio.com/listener for privacy information.

    25 min

  8. 12 MAR

    IAB Australia Audio Summit Podcast: Scratching the Crime Itch

    In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians. See omnystudio.com/listener for privacy information.

    36 min
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5
out of 5
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About

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

Information

  • Creator
    IAB Australia
  • Years Active
    2017 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © 2024 IAB Australia
  • Show Website
    The IAB Australia Podcast

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