96 episodes

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The IAB Australia Podcast IAB Australia

    • Technology
    • 5.0 • 10 Ratings

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

    Holiday Shopping and Marketing with Valentina Lizzi and Bobbie Gersbach

    Holiday Shopping and Marketing with Valentina Lizzi and Bobbie Gersbach

    In this episode we investigate how consumers are planning their holiday shopping, their online and online commerce expectations and how marketers can tap into mobile advertising opportunities.

    • 30 min
    Digital Transformation and the Power of Data with Warren Jenson

    Digital Transformation and the Power of Data with Warren Jenson

    In this episode we explore business transformation through digital innovation and smart use of data. We are joined by Warren Jenson, President, CFO & Exec MD for International, for LiveRamp who shares his insights on what helps companies successfully transform from his experience across a wide range of organisations including EA, Amazon, Delta as well as working with a huge range of CMOs as LiveRamp clients. We also discuss how marketers can manage the current economic challenges.

    • 29 min
    Retail Data and Media Trends with Todd Parsons and Colin Barnard

    Retail Data and Media Trends with Todd Parsons and Colin Barnard

    In this episode Todd Parsons and Colin Barnard from Criteo provide a local and global update on retailer trends, first party data and the growth of retail media.

    • 36 min
    Live Sports Streaming with James Young and Brett Islaub

    Live Sports Streaming with James Young and Brett Islaub

    There has been buzz around the growth of live video streaming consumption from broadcasters for the last couple of years. Sports content is obviously key to this market. In this episode we chat to James Young (Managing Director, Australia - Magnite) and Brett Islaub (National Digital Sales Manager - SBS) about new research that has been released on the Live Sports Streaming consumer as well as overall industry trends.

    • 27 min
    Curated Marketplaces and Diversity in Media with Nicole Prior and Anna Dancey

    Curated Marketplaces and Diversity in Media with Nicole Prior and Anna Dancey

    In this episode we chat to Nicole Prior from Xandr and Anna Dancey from NITV about the development and benefits of media ad investment in diverse audiences and media environments. As curated marketplaces gain traction the ability to reach diverse audiences via programmatic trading. We also hear about the progress of the Beyond 3% initiative to drive investment into media options representing Aboriginal and Torres Strait Islander peoples. Nicole and Anna also share their media origin stories and how they feel into the advertising industry.

    • 28 min
    Audience Addressability for CTV with Yasmin Sanders, Namita Joseph, Tim Purss & Cass Tan

    Audience Addressability for CTV with Yasmin Sanders, Namita Joseph, Tim Purss & Cass Tan

    In this episode we discuss CTV audiences, addressability and maximising reach. We are also going to find out how a collaborative partnership of a media, tech and a brand can deliver results. We are joined by Yasmin Sanders (Samba TV), Namita Joseph (Streamotion), Tim Purss (Pubmatic) and Cassandra Tan (Adobe).

    • 29 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

gai48 ,

Great Aussie advertising podcast

Nice to have an Aussie podcast on digital advertising and marketing. Informative but easy to listen to.

Digital_dude_1 ,

Great tech podcast

This is a great and informative podcast on all things in digital advertising. Can be a tech heavy, but generally breaks it down and explains it all well.

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