The IAB UK Podcast

IAB UK
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The IAB UK Podcast

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

  1. The latest on the ‘less healthy food & drink’ ad ban

    11 HRS AGO

    The latest on the ‘less healthy food & drink’ ad ban

    In this episode, James sits down with Beth Rogers, Public Policy Manager at IAB UK, for a timely discussion on the upcoming 'less healthy food & drink' online ad ban, set to take effect on 1 October 2025. Fresh off an IAB-hosted member briefing, where questions were flying thick and fast, James and Beth dive into what the ban really means for digital advertising. From clarifying which ads are in scope to exploring the impact on influencers, SMEs and more, this episode is packed with the answers you need to navigate these new rules. Beth also shares how IAB members can stay ahead of the curve and get involved as the industry prepares for the changes ahead. More about IAB UK’s Regulatory Affairs and Public Policy Community here: https://www.iabuk.com/standard-content/join-iab-uk-community-guide-whats-offer Hosted on Acast. See acast.com/privacy for more information.

    24 min
  2. A festive message from Joy

    18/12/2024

    A festive message from Joy

    A festive message from Joy, our Chief Digital Cheerleader! The IAB UK Podcast will be back in 2025 with more great conversations, insights and digital cheer. Until then, enjoy a well-deserved festive break, indulge in all the mince pies you can handle and we'll see you in the New Year. Hosted on Acast. See acast.com/privacy for more information.

    1 min
  3. IAB UK: 2024 in Review

    11/12/2024

    IAB UK: 2024 in Review

    As the credits begin to roll on 2024, we’re unpacking the key moments, trends and challenges that shaped the digital advertising landscape this year on the podcast. From the UK’s retail media market being on track to break the £1bn mark in 2025 to what shifting to a low-cookie future has meant in practice, our CMO James Chandler gets into it all with a swot team of IAB experts – namely Kristie Naha-Biswas (Head of Insight), Tom Stevens (Director of Marketing) and Sophia Haynes (Director of Transformation). Expect standout highlights from a jam-packed year of events, fresh takes on sustainability and inclusion, and a look ahead at what’s on the horizon for 2025.  Plus, now that the legislation is in place, the ASA and CAP can move forward with finalising guidance for the industry, which will need to be signed off by the Government and Ofcom. We will be hosting a member-only briefing in mid-January to lay out where everything is at and what members need to be doing. Sign up via our site now. Book Leadership Summit 2025 now: www.iabuk.com/leadership-summit-2025 Hosted on Acast. See acast.com/privacy for more information.

    23 min
  4. Getting to Net Zero, LIVE from The Last Thursday Club

    04/12/2024

    Getting to Net Zero, LIVE from The Last Thursday Club

    This week on The IAB UK Podcast, we’re bringing you a live recording from our Last Thursday Club where sustainability took centre stage. Hosted by Sophia Haynes, the IAB’s Director of Transformation, this panel discussion dives deep into advertising’s role in addressing the climate crisis. Joining Sophia are Sue Phillips from Ipsos, Tim Pritchard from MG OMD and Bernie Sham from Impact Plus to explore the challenges of reaching Net Zero, the potential of AI in climate solutions and the critical need for collaboration and regulation. Learn more about Leadership Summit 2025 here: www.iabuk.com/leadership-summit-2025 Hosted on Acast. See acast.com/privacy for more information.

    26 min
  5. Inside Auto Trader & Quantcast’s data-driven partnership

    27/11/2024

    Inside Auto Trader & Quantcast’s data-driven partnership

    In this episode of The IAB UK Podcast, we dive into the digital strategies driving success for some of the UK’s top brands. Recorded live at the Ham Yard Hotel after IAB Debrief 2024, IAB UK's Director of Marketing, Tom Stevens, sits down with Grace Bailey, Senior Marketing Manager at Auto Trader, and Ellie Lane, Head of Client Strategy at Quantcast. Grace and Ellie reveal the inner workings of Auto Trader’s in-house marketing shift and how real-time data has become a game-changer in reaching new audiences. Get an exclusive look at how Auto Trader and Quantcast’s long-standing partnership has fueled growth, improved decision-making and allowed for a more targeted, agile approach to digital marketing. Get tickets for The Last Thursday Club here: www.iabuk.com/events-training/last-thursday-club-getting-net-zero Hosted on Acast. See acast.com/privacy for more information.

    19 min
  6. The IAB UK Podcast: Policy and Brand Safety, in partnership with TikTok

    22/11/2024

    The IAB UK Podcast: Policy and Brand Safety, in partnership with TikTok

    Welcome back to the third and final episode of a three-part podcast miniseries in partnership with TikTok. Over the course of three episodes, IAB UK’s CMO James Chandler is joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety.  We’ve already covered measurement and creative performance, which means today’s episode is focused on policy and brand safety. Joining James in the studio is TikTok’s Senior Government Relations and Policy Manager, Giles Derrington. Together they discuss the relationship between trust and business outcomes, public policy changes and what ‘Project Clover’ means for TikTok users and their data.  Watch the video version of this episode via our YouTube channel: https://youtu.be/Vjz2SpoIdzQ That’s it for this miniseries! If you missed them, our two previous episodes are available on our YouTube channel and via all good streaming platforms. Discover about TikTok here: https://www.tiktok.com/about?lang=en Hosted on Acast. See acast.com/privacy for more information.

    21 min
  7. The IAB UK Podcast: Creative Performance, in partnership with TikTok

    20/11/2024

    The IAB UK Podcast: Creative Performance, in partnership with TikTok

    Welcome back to this special three-part podcast miniseries in collaboration with TikTok. Over the course of three episodes, IAB UK’s CMO James Chandler is joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety.  First up was measurement, but in today’s episode of the podcast, James chats creative performance with TikTok’s Marketing Strategy Lead, Callum Smith. James and Callum explore brand loyalty, return on creative, attention and how TikTok has disrupted storytelling.  Watch the video version of this episode via our YouTube channel: https://youtu.be/3ln02I3nbME Stay tuned for the final episode dropping later this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en  Hosted on Acast. See acast.com/privacy for more information.

    19 min
  8. The IAB UK Podcast: Measurement, in partnership with TikTok

    18/11/2024

    The IAB UK Podcast: Measurement, in partnership with TikTok

    Welcome to the first episode of a special three-part podcast miniseries in collaboration with TikTok. Over the next three episodes, IAB UK’s CMO James Chandler will be joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety.  First up is measurement, and James gets into changes around approaches in recent years, the consumer journey and why last click attribution is destined for room 101 with TikTok’s Head of Client Measurement UK, Charlotte Skornik. Watch the video version of this episode via our YouTube channel:: https://youtu.be/PES-gTr03uQ Stay tuned for the next two episodes dropping this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en  Hosted on Acast. See acast.com/privacy for more information.

    11 min
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About

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    IAB UK
  • Years Active
    2018 - 2025
  • Episodes
    232
  • Rating
    Clean
  • Copyright
    © IAB UK
  • Show Website
    The IAB UK Podcast

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