19 min
The Industry Has A Bad Rep Built To Grow Fitness Business
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- Marketing
Would you buy what you’re selling if you walked into your gym?
This is something gym owners and personal trainers should consider, especially given the fitness industry's not-so-great image. And, to be honest, the bad reputation is justified because there's been years of low-quality stuff out there.
Why does this happen?
Most of the time, the problems stem from not being professional enough and lacking clear regulations. These issues get worse with varying quality of services, messy rules, and contracts that leave customers unhappy.
But here’s a thought: what if, instead of just going along with how things have always been, gyms started aiming higher? Isn't it time our services stood out from the low quality that's been all too common and set a new, higher standard of excellence?
In this episode, Tim and Randy discuss the big issue of lacking professionalism and how it makes it tough for gyms and trainers to really shine.
By continuously learning, being clear and fair with customers, and ensuring everyone who works at the gym is on their A-game, gyms can start to turn things around.
Want to know how to make your gym stand out for all the right reasons?
Tune into this week’s episode for some straight talk and practical tips from Tim and Randy.
Let’s dive in!
Key Takeaways:
Intro (00:00)Fitness industry's reputation problem (00:58)The negative perceptions of personal training contracts (04:23)Continuous education for trainers (06:24)The necessity of structured growth and systems (08:20)Pricing strategies (10:28)Reassessing and improving gym services and products (13:47)Creating a team culture (16:40)Recap (19:38)Additional Resources:
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!
Would you buy what you’re selling if you walked into your gym?
This is something gym owners and personal trainers should consider, especially given the fitness industry's not-so-great image. And, to be honest, the bad reputation is justified because there's been years of low-quality stuff out there.
Why does this happen?
Most of the time, the problems stem from not being professional enough and lacking clear regulations. These issues get worse with varying quality of services, messy rules, and contracts that leave customers unhappy.
But here’s a thought: what if, instead of just going along with how things have always been, gyms started aiming higher? Isn't it time our services stood out from the low quality that's been all too common and set a new, higher standard of excellence?
In this episode, Tim and Randy discuss the big issue of lacking professionalism and how it makes it tough for gyms and trainers to really shine.
By continuously learning, being clear and fair with customers, and ensuring everyone who works at the gym is on their A-game, gyms can start to turn things around.
Want to know how to make your gym stand out for all the right reasons?
Tune into this week’s episode for some straight talk and practical tips from Tim and Randy.
Let’s dive in!
Key Takeaways:
Intro (00:00)Fitness industry's reputation problem (00:58)The negative perceptions of personal training contracts (04:23)Continuous education for trainers (06:24)The necessity of structured growth and systems (08:20)Pricing strategies (10:28)Reassessing and improving gym services and products (13:47)Creating a team culture (16:40)Recap (19:38)Additional Resources:
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
19 min