43 episodes

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

The Korean Beauty Show Podcas‪t‬ Lauren Lee

    • Fashion & Beauty
    • 4.9 • 23 Ratings

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

    Is My K-Beauty Product Fake

    Is My K-Beauty Product Fake

    With so many options for buying K-Beauty these days, there has never been a better time to go all in on the benefits of Korean skincare.  While there are always great buys to be found, sometimes the deals really are too good to be true.

    CONNECT WITH ME:
    Instagram: www.instagram.com/lauren.kbeauty 
    Facebook: www.facebook.com/stylestory.au 
    Website: www.thekoreanbeautyshow.com 
    Pinterest: https://www.pinterest.com.au/stylestoryau
    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/
    Download Your Free Guide to K-Beauty: https://mailchi.mp/f845eb5d20cd/guidetokbeauty

    If you’ve ever googled the phrase, “Did I get a fake K-Beauty product” then stay tuned because today, I’m going through all the signs to look out for fake K-Beauty products. 

    What separates real from fakes? And how can you buy authentic K-Beauty products with confidence? Here are the key signs to look out for:

    SIGN 1: Is the price too good to be true?
    This one is pretty simple.
    The product price set by the brand (the retail price) is what it is.  If you find the product at way below retail price, it’s worth asking yourself if you’ve found the deal of the century, or if it’s just a plain fake.
    Of course there are other legitimate reasons why a product might be well priced – it might be being discontinued, heavily discounted because its nearing its expiry date or any other myriad of reasons like the shade is unpopular. But this is nevertheless one of the signs to look out for.

    SIGN 2: Is the Seller Legitimate? 
    It’s always tempting to look for deals on marketplace platforms, cheap offline stores or even markets. But this is not a great way to guarantee a real product.
    Especially when it comes to some of the marketplace platforms, they are known to pool their stock together, so even if one seller is selling authentic products, if they become mixed with fakes, you could get unlucky.
    If you can’t buy directly from the brand, buy from an authorised retailer (like Style Story).
    We pride ourselves on being the only Australian K-Beauty retailer with a full-time team based in South Korea.  Our Seoul team deals directly with the Korean brands and is always keeping an eye out for the next big thing in K-Beauty

    SIGN 3: Does the product look “right”?
    Whether you’re shopping online or offline, one of the easiest ways to tell between real and fake skincare products is to check the packaging and labelling.
    Are there spelling errors? Differences in the packaging? Faded printing? Wonky stickers and labels?
    These are a few of the tell-tale signs that you might not be shopping the real deal.

    So my skincare products are fake.  Now what?
    Fair question.

    Fake products can range in quality, with decent ones maybe getting close to what they’re trying to replicate.

    It’s all in the branding – but not how you might think.  While it’s easy to be cynical about big brand names, these brands usually take the importance of protecting their reputation seriously.  This means having oversight on their entire manufacturing process, proper quality control and passing regulatory tests to ensure they’re safe for sale.

    For fakes, a big part of the draw is capturing the experience of that brand at a much cheaper price.  Therefore, it’s in the interests of fake skincare manufacturers to squeeze out every cent of profit, which means they’ll cheap out on making the product as much as possible.  Quality control and product safety take a backseat, because fake manufacturers don’t need to worry about their reputation.

    At best, this might mean the ingredients aren’t the same quality.  At worst, the ingredients could be completely different, and potentially harmful for you.

    Which product would you trust on your skin?

    Wait, I love buying dupes.  Should I be worried? 
    No.

    The widely accepted definition of “dupes” within the skincare community are skincar

    • 18 min
    Overhyped K-Beauty Products

    Overhyped K-Beauty Products

    Ever tried a super hyped K-Beauty product only to decide it’s a total dud or just not right for your skin? #Frustrating. 

    Which is why today, I’m sharing a list of hyped K-Beauty products that I’m just not feeling.

    CONNECT WITH ME 

    Instagram: www.instagram.com/lauren.kbeauty 

    Facebook: www.facebook.com/stylestory.au 

    Website: www.thekoreanbeautyshow.com 

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://mailchi.mp/f845eb5d20cd/guidetokbeauty

    Just like many of you, I often try products that are massively hyped and am left scratching my head wondering why. 

    Unlike influencers, who get sent free products and paid to spruik other brand’s products whether they like them or not, I’m a business owner. That means that I’m paying to buy a company’s products, even if I do end up selling them on my site. If I don’t like a product, I don’t sell it. It’s as simple as that. 

    I find it really hard to sugar coat my honest opinions and quite frankly, I don’t need to, because no one pays me to talk up their products. 

    Here are a list of products I’ve purchased in the last 6 months that I just felt didn’t live up to the hype: 

    Real Barrier Extreme Essence Toner
    The Claim: “A unique combination of a lightweight, milky toner with the additional benefits of an essence. It provides intense moisture and nutrition for dry skin. And, it helps protect the skin barrier by it’s hydrating and nourishing functions.The MLE ® skin barrier formula aids in creating a protective layer on the surface of the skin. It also controls the amount of moisture in the skin leaving it looking dewy and healthy.”
    The Reality: The texture is very thick, which you would think makes it super hydrating.

    It looks like it would be hydrating but I couldn’t believe how dry it made my skin feel after using it. 

    The whole experience was just disappointing; if you’re after a toner that actually will hydrate dry skin and has a thick texture as well, try ISNTree’s Hyaluronic Acid Toner. 

    My Verdict: It just does nothing for my dry skin.

     

     

    I’m From Honey Mask 
    The Claim: “This wash-off mask contains 46.44g of natural honey to offer deep moisturization and nourishment. Real honey makes the skin supple while also providing elasticity and soothing care. The mask also effectively removes whiteheads and provides exfoliation create the look of a clear complexion.” - Wishtrend website 

    The Reality: Let’s start with the scent, because it’s pretty hard to miss. When I first tried this 7 years ago, I distinctly remember thinking the scent was less like honey and more like bee goop. It was really overpowering and didn’t smell like fresh honey but something else, a little more off-putting. 

    Given all the hype over this product in the intervening years, I decided to try it again as a lot of the reviews rave on about how good it is, especially in winter. I found it on sale in a pack with a little mask applicator brush, so I picked it up. 

    Once again, it struck me how actually I really don’t like the scent. It’s the same smell I remember. 

    I think my biggest problem is just that is such an inelegant cosmetic formula. It’s sticky and gloopy and just a bit of a mess, quite frankly. There are so many more elegant products out there with really beautiful formulations that do similar things I guess I just don’t really “get it”. 

    The results on my dry skin, were also lackluster. I I found that it just doesn’t do much of anything. It sits on there feeling heavy and like it’s clogging my pores for 20 minutes until I remove it. Removing it is also a bit of a pain and requires a lot of tugging at your skin, which isn’t ideal. Even using the silicone brush provided didn’t affect the amount of tugging and pullin

    • 30 min
    Koren Beauty and Eczema

    Koren Beauty and Eczema

    Struggling with eczema? Stick around because in today’s listener requested episode, we’re tackling the need to know about this skin condition and how you can incorporate Korean Beauty products into your arsenal to deal with it. 

     

    CONNECT WITH ME 

    Instagram: www.instagram.com/lauren.kbeauty 

    Facebook: www.facebook.com/stylestory.au 

    Website: www.thekoreanbeautyshow.com 

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://mailchi.mp/f845eb5d20cd/guidetokbeauty

    This was another requested episode from a long-time listener of the show. Having eczema necessitates a few changes to your beauty routine, as well as the vetting process for introducing new products to your skin.

    WHAT IS ECZEMA? Eczema is a chronic skin condition caused by weak skin, and results in allergens being able to enter the body more easily. If you suffer from eczema, you’ll be all-too-familiar with the dryness, flaky skin and redness that goes hand-in-hand with this often painful skin condition. 


    HOW TO DEAL WITH IT  

    Tip 1: Patch Testing is a must 

    If you suffer from eczema, adopt a three-pronged approach to introducing any new products to your skincare routine –

    1 First, perform a severe allergy test – this involves using a tiny amount of the new product on the inner corner of your arm for one hour. If you don’t experience any adverse reactions from this, move onto the second test.

    2 Try a 48 hour patch test – this involves re-applying a coin-sized amount of the product onto your arm several times a day for a 48 hour period. Watch out for any reactions, but if your skin handles this as well, you can move onto introducing the product to your face.

    3 Try using the product on half of your face (only) for a month. If you experience any symptoms, immediately discontinue using it.

     

    Tip 2: Opt for low pH products
    As eczema results from a weakened skin barrier, it’s essential to opt for low pH soaps and face washes, body washes and shampoo/conditioner. pH balanced products support the skin’s protective barrier function, and ensure it stays balanced so that it can fight bacteria and infection.

    The basic rule: anything you put on your skin that is higher or lower than its natural pH will raise or lower the skin’s pH as well. This is why it’s best to opt for products that are between a pH 5.5 to 7. For more on the importance of pH balanced products, visit the STYLE STORY Blog. 

     

    Tip 3: Skip the Bubble Baths
    Bubble baths are extremely drying and potentially irritating to people with eczema. Skip them in favour of bath oils, which help coat and protect the skin and prevent dryness. 

     

    Tip 4: Ditch the Detergent
    Soap is alkaline and very drying to skin with eczema. Detergent base soap-substitutes should also be avoided as they tend to irritate skin with eczema. Instead, opt for non-foaming soap substitutes that are fragrance free.

     

    Tip 4: Watch your ingredients
    Eczema sufferers are usually well advised to avoid harsh anionic surfactants (such as sulphates and olefin sulfonates), drying alcohols, fragrances and most essential oils. Caution is also recommended with chemical sunscreens. 

    On the other hand, urea and glycerin are both known to play nicely with eczema-prone skin.

    Some of my other favourite ingredients, which you’ll frequently find in K-Beauty products, include:

    Ceramides 

    Eczema-prone skin is low in three of the many ceramides, meaning a ceramide boost is ideal.

    Aloe Aloe vera can help soothe eczema in the same way it soothes and nourishes burnt skin. Snail

    Although it’s not for everyone, many eczema sufferers find that Korean beauty products containing snail mucin can assist with their flare-ups. Be sure to patch test to confirm that snail works for your skin.

    Hyaluronic Acid

    This ingredient h

    • 17 min
    K-Beauty Valentine Special

    K-Beauty Valentine Special

    With Valentine’s Day just around the corner, now is the perfect excuse to have a play with some skincare and makeup that will have you looking and feeling your best. 

    No matter whether you have a hot date, are just going out with friends or even staying in, the 14th is a great excuse to discuss some truly great K-Beauty makeup and skincare essentials for glowing, dewy skin. 

    On today’s episode, I’ll be sharing some of my favourite K-beauty products with you that will complete your look. 

    CONNECT WITH ME 

    Instagram: www.instagram.com/lauren.kbeauty 

    Facebook: www.facebook.com/stylestory.au 

    Website: www.thekoreanbeautyshow.com 

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://mailchi.mp/f845eb5d20cd/guidetokbeauty

    When it comes to Valentines Day, whether you’re single or loved up, it’s a great time to spend a night with loved ones. Rather than going crazy with the contouring, I’m going to give you all the tips and tricks to make your skin the star of the show. 

    These are my picks for the top K-Beauty products to have on hand for your Valentines Day 

     

    PRE-DATE PREP

    Subi Perfect Pimple Patches
    Nip pimple emergencies in the bud - Perfect Pimple Patches go to work really quickly so if you pop them on the night before your date your spot will be significantly reduced come go-time.

    They’re thin enough to wear during the day as well so don’t stress if you need to wear them to the date itself - I actually find they work better for pimples than makeup concealer because they flatten the spot and make it stand out less. Concealers tends to clump around the edges and draw attention to the spot. 

     

    Tosowoong Pure Propolis Mask
    If you have time before your date, spend 15 minutes doing a face mask - your skin will thank you for it and your makeup will glide on like magic. 

    For the glass skin glow, I love Tosowoong’s Pure Propolis Mask. It has been a consistent seller on STYLE STORY’s for years!

    Soaked in propolis extract, it brightens skin tone and helps to diminish the look of wrinkles with niacinamide and adenosine.

    Tosowoong uses a thicker type of sheet mask that has a luxurious feeling, and it features a wider design to fit more face shapes!

    Each mask weighs 23g, which is equivalent to a small bottle of serum/essence. Propolis extract is full of minerals, vitamins and mineral extracts to lift and protect skin while imparting deep moisture.

    NIGHT-OF PREP

    Laneige Glowy Makeup Serum 
    Don’t have a naturally dewy complexion? Fake it til you make it! 

    This gorgeous serum moisturises and boosts your skin’s radiance, prepping it for the perfect makeup application. 

    It works beautifully underneath both foundation and BB Cream and strengthens the adherence and consistency of makeup as if you were applying a hydrating, radiant base and primer.

    Skin is left smooth and glowing. Plus, it’s pink and pretty - need I say more! 



    Skin79 Super Plus BB Cream Hot Pink
    AKA Perfect Skin in a Bottle! Once you’ve aced your base you need a no-fuss, lightweight BB Cream to perfect your look. 

    This non-cakey, super forgiving formula lets you fake your glow. Known for its ability to cover flaws, brighten skin and prevent oiliness, Skin79 is a cult-favourite BB Cream that was responsible for launching the BB Cream craze globally!

    Innisfree No-Sebum Mineral Powder
    Looking for something to keep shine at bay throughout your date?

    Keep Innisfree’s No Sebum Mineral Powder handy!

    This cute, easy-to-carry compact contains a sebum-controlling powder that’s infused with Jeju minerals and mint extracts. Set your makeup with it or touch up in the powder room on-the-go with ease.

    The result? Skin that’s fresh, soft and shine-free. Say bye-bye to blotting papers!

    What To Do If You Liked Today’s Episode

    • 15 min
    Korean Beauty Sensitive Skin Special

    Korean Beauty Sensitive Skin Special

    This was a requested episode from one of our listeners, who was interested to know the causes of sensitive skin and whether sensitivity is only caused by a broken skin barrier? If there are different causes of sensitivity, should people treat sensitive skin differently based on the cause?

    CONNECT WITH ME 

    Instagram: www.instagram.com/lauren.kbeauty 

    Facebook: www.facebook.com/stylestory.au 

    Website: www.thekoreanbeautyshow.com 

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://mailchi.mp/f845eb5d20cd/guidetokbeauty

     

    Today, we’re taking a look at the best Korean skincare for sensitive skin. We’ll explore the root causes of skin sensitivity, plus some of the best K-Beauty ingredients to care for it. 

    WHY DOES SKIN BECOME SENSITIVE?
    Skin can become sensitive thanks to a variety of external environmental factors. This includes things like pollution, sun exposure and artificial heating. More problematically, sometimes skin even becomes sensitive as a result of the use of incorrect or harsh skincare products or incompatible ingredients. This can erode the skin’s barrier and open it up to bacteria and other aggravations.

    External factors can result in skin becoming dry, red, uneven and make it look older, with larger pores.

    HOW TO AVOID SENSITIVE SKIN:

    Avoid ingredients that don’t agree with your skin
    I don’t like fear-mongering in skincare and I certainly don’t agree with a blanket ban on all types of ingredients that some influencers and bloggers like to push. 

    The truth is that nearly all common ingredients in skincare products are fine for the vast majority of people. They wouldn’t be in the products if they were toxic or harmful because very few companies are in the business of courting lawsuits and product recalls. 

    That’s not to say that some ingredients don’t agree with some people, but blanket ruling out entire categories of ingredients in skincare products is akin to extreme diet culture in my books. For most people, all things in moderation is the recipe for healthy skin. 

    Some ingredients that can be problematic for some skin types include:
    Dyes
    Fragrances
    Parabens
    Alcohols
    Preservatives
    Sulfates
    Phthalates and
    Acids
    Coconut oil
    Lanolin
    Essential oils
    Isopropyl palmitate

    Make sure you always patch test any new skincare products you buy so that you can eliminate any that don’t agree with you.

    Using a product or ingredients that’s not right for your skin can result in painful breakouts, bumps and clogged pores that can take weeks to clear. 

    Don’t use water that’s too hot
    I know how tempting it is to jump into a hot shower or bath. But if you’re trying to aggravate your skin, this is a good way to go about it. When cleansing your face especially, it’s best to stick to lukewarm water and don’t towel-dry off too aggressively.

    Avoid over-exfoliation
    We’ve previously covered the dangers of over-exfoliatingskin, but it bares repeating: Overdoing it with your scrubs and acids can result in everything from:
    excessive dryness
    irritation
    redness
    breakouts; and even
    a burning sensation on the skin.

    The reason is that exfoliation targets the outer layer of the skin. Once this layer is compromised, the skin is unable to perform its barrier function as healthy skin cells are disrupted.

    Don’t leave the house without sunscreen
    Hopefully this goes without saying, but you should never leave the house without sunscreen.

    That is unless you fancy anything from sun spots and skin discolorations, to red veins, blotchiness, premature wrinkles, skin sensitivity and even the risk of skin cancer.

    SENSITIVE-SKIN FRIENDLY K-BEAUTY INGREDIENTS
    If you’re looking for Korean skincare ingredients that work for most sensitive skin types try: 

    Allantoin – extracted from the comfrey plants, this

    • 21 min
    Skin Care Resolutions for 2021

    Skin Care Resolutions for 2021

    Looking to get your skincare routine off on the right foot in 2021? I’ve got 9 skincare resolutions to get you started! 

    CONNECT WITH ME 

    Instagram: www.instagram.com/lauren.kbeauty 

    Facebook: www.facebook.com/stylestory.au 

    Website: www.thekoreanbeautyshow.com 

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://mailchi.mp/f845eb5d20cd/guidetokbeauty

    Now I’m not a big one for New Years’ resolutions that involve diet, exercise and drinking more water. We’re all big enough and old enough to know that we probably should be doing all of these, and when it comes to the really extreme ones they’re just yet another way for us to beat ourselves up about something. 

    So, I’m going to skip right past them and get onto the juicy stuff - some skincare resolutions that involve simple tweaks you can make to your routine. 

    Resolution 1: No More Using Exfoliants Every Single Day 

    Let’s face facts - the majority of us are over-exfoliating. You don’t need to exfoliate once a day EVEN IF that’s what the bottle says. Not only can it cause chronic skin irritation, it can even accelerate the aging process. 

    Instead, stick to the golden rule of exfoliating once to twice (MAX THREE) times a week. 

    Remember - not everyone needs to exfoliate on the regular, so make sure you get to know your skin and learn the signs of over-exfoliation. 

    Resolution 2: Quit using a salicylic acid cleanser twice a day 

    Linked to resolution 1, this is just too much for most normal people. 

    Using this much salicylic acid twice a day is likely to dry your face out, which is a recipe for disaster. Unless your skin is chronically oily, once a day is more than enough for most skin types to cleanse with a salicylic acid cleanser. 

    This goes DOUBLY if you use a lot of chemical or manual exfoliants on your skin. 

    Resolution 3: Wear Your SPF Every Day 

    You should be wearing sunscreen every day come rain, hail or shine. UV light can penetrate glass, so if you have windows in your home, school or office wear SPF just in case. When it comes to sun protection, it’s better to be safe than sorry. 

    Resolution 4: Stop cleansing your face in the shower

    There are a couple of reasons I can think of that this is not the best idea - first, most people shower with the water much higher than lukewarm, meaning you will be cleansing your face at a harsher, higher temperature than is good for your skin. Second, if you cleanse in the shower, chances are you keep your cleansers in the shower cubicle, where they stay wet until the shower dries. This is a recipe for mould, particularly if you are opening and closing the container (like most balm-type cleansers). 

    Resolution 5: Skip the At-Home Microneedling Devices

    As amazing as microneedling can be for your skin, this is not one to DIY. Not only can you seriously harm your skin, you can cause all sorts of permanent damage.  

    (NB. I’m not talking about the devices that are aimed at allowing your products to penetrate your skin better - I’m talking about the ones people are using trying to regenerate their own collagen or fix deep acne scarring. In my opinion, anything over about 0.5mm needs to be left to a professional). 

    Many home devices are not of a surgical grade. If not made or disinfected properly, they can be quite dangerous; needles they are made with can cause tiny tears in skin rather than the finely controlled injury that triggers healthy healing. 

    Resolution 6: Constantly Trying New Products

    You know those influencers who try 8 new products a week and somehow have time to review them all and pass judgment on them? Yeah, this is not realistic. 

    You need to give your products enough time to work and if you’re always switching it up not only will you not give yourself enough time t

    • 24 min

Customer Reviews

4.9 out of 5
23 Ratings

23 Ratings

chokchok_sandy ,

Fave kbeauty podcast

I really enjoy listening to your podcasts. I’m learning so much more about Korean skincare that I didn’t know before! I’d love for you to continue making podcasts . . Something to look forward to weekly!

Kay Isser ,

So helpful

Loving the K beauty podcasts. I have always wanted to get into K-beauty products but wasn’t sure where to start. These podcasts are so helpful full of information. The good thing about the podcast is not only am I learning about K-beauty but about skincare in general. Cherry on top!!

Mickymouse567815627652 ,

Saved my skin

Style story and the beautiful Lauren have done absolute wonders in my skin care journey and feeling confident and comfortable in my own skin. The Korean beauty show explains everything and anything you need to know in regards to k beauty. The podcast is SOO addictive I listened to 5 episodes in one day!! The knowledge and tips Lauren shares with the community shes built is truly wonderful 💕 So grateful to have everything she’s learnt condensed into a entertaining podcast, music to my ears!

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