178 episodes

This podcast is dedicated to helping ambitious current and aspiring digital course creators hit the Lifestyle Business Sweet Spot™ – making 250k+ in profit, working 5 hours a day with a lean, remote team and a simple business model that prioritises deep impact and happiness over relentless scale. From start to finish? It’s a three to five year journey – and truly? It’s oh so worth it. This is the podcast for you if you’re intelligent, ambitious and you want more – but you prioritise time, freedom and happiness over relentless scale at any cost. You’re a dreamer, yes — but we’re also a doer, and you’re willing to do the damn work to get there. You’re infinitely capable and wildly committed. You crave freedom, impact and to make a ding in the universe. We cover all things online business, and specifically? Online courses, creating a profitable lifestyle business over relentless scale at any cost, becoming a thought leader, authority and micro celebrity in your space through marketing, social media and podcasting, building wealth as an online business owner, lifestyle design and more. We’re for impact. We’re for freedom. We’re for course creators. Let’s make waves.

The Lifestyle Business Sweet Spot Stevie Dillon

    • Business
    • 4.8 • 295 Ratings

This podcast is dedicated to helping ambitious current and aspiring digital course creators hit the Lifestyle Business Sweet Spot™ – making 250k+ in profit, working 5 hours a day with a lean, remote team and a simple business model that prioritises deep impact and happiness over relentless scale. From start to finish? It’s a three to five year journey – and truly? It’s oh so worth it. This is the podcast for you if you’re intelligent, ambitious and you want more – but you prioritise time, freedom and happiness over relentless scale at any cost. You’re a dreamer, yes — but we’re also a doer, and you’re willing to do the damn work to get there. You’re infinitely capable and wildly committed. You crave freedom, impact and to make a ding in the universe. We cover all things online business, and specifically? Online courses, creating a profitable lifestyle business over relentless scale at any cost, becoming a thought leader, authority and micro celebrity in your space through marketing, social media and podcasting, building wealth as an online business owner, lifestyle design and more. We’re for impact. We’re for freedom. We’re for course creators. Let’s make waves.

    How Victoria Has x4-ed Her Ad Spend and Made $15k Within Months of Launching Her First Course

    How Victoria Has x4-ed Her Ad Spend and Made $15k Within Months of Launching Her First Course

    If you've ever coasted along, unsure when to finally take the leap and REALLY make the most of your life, Victoria's story will hopefully inspire you to get started without it taking a significant health event to put everything into perspective. In 2020, Victoria had a health scare that forced her to reprioritise the things that really mattered in her life and to finally make the waves of impact in the leadership space that would make a real difference.

    Victoria Brown helps new and emerging leaders bust through all the leadership BS, and become please-let-me-work-for-you baddie #bosses. After an 18 year career working on incredible brands (like Air New Zealand, Village Roadshow, BBC and Swarovski) where she has led amazing teams and worked with jaw-dropping talent all over the world, Victoria obsessed with helping new leaders who want to do things differently. Her business Brighten Project offers leadership coaching and team development for leaders who want to smash through ceilings and achieve epic things.

    In today’s podcast episode, we delve into how our Launchpad client Victoria used her incredibly successful career and determination to create a better future for upcoming leaders and how her course Epic Self Leadership Program propels forward her mission.

    Here’s what we cover:
    👉🏻 All things Victoria, her vast incredible 18-year career and what led her to create her digital course;
    👉🏻 What caused the pivot for wanting to create a flagship course?
    👉🏻 The beginning of Victoria's Launchpad journey;
    👉🏻 The impact Victoria's digital course and Launchpad has had on her life and business;
    👉🏻 What advice would you give someone who is thinking about joining Launchpad?
    👉🏻 The realisation that Victoria now feels completely aligned and lit up by the work she is doing.


    More about our Guest, Victoria Brown:
    Follow Victoria on Instagram: https://www.instagram.com/brightenproject/
    Learn how to crush your new leadership role with her 5-step checklist to help you build confidence and clarity in your new leadership role: https://www.brightenproject.com/newleaderchecklistoptin

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    Here’s a few ways I can help you:

    1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December!

    2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 16 for 2023 Launch.

    3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!


    Full show notes for this episode can be found at:
    https://thecoursecartel.com/175

    • 44 min
    How Lucy the Lawyer Made $20k in Her First Lazy Launch

    How Lucy the Lawyer Made $20k in Her First Lazy Launch

    If you've ever felt like your industry has too many rules or regulations to create an online course, that you don't have the time or that it's all too hard - you need Lucy in your life.

    Lucy Percy  is an expert estate planning lawyer, and the founder of online law firm Head and Heart Estate Planning. Around  the time Lucy joined Launchpad in December 2021, she was due to undergo huge changes and committed to prioritising creating a course SO THAT she could set her family up for the future and create more time freedom in the long term.

    Lucy's approach and the Head and Heart Estate Planning framework is so unique because it is a complete solution including the must-have legals, but also ensuring her clients are leaving a legacy of love and passing on their important life admin knowledge. Lucy's course, Future Proof Your Family has allowed her to deliver her highly valuable and unique services using a hybrid model, at an inclusive investment price to protect more families.

    In today's podcast episode, Lucy walks through her journey as a course creator, why professional regulations are no reason to hold you back and her value and purpose-driven reason behind creating her flagship course.

    In this podcast, we cover:
    👉🏻 The reason why Lucy decided that she needed to make a shift in her business model;
    👉🏻 What caused Lucy to make a change, and how she went about deciding on her flagship course topic;
    👉🏻 How Lucy got paid to create her course without webinars, launching or funnels;
    👉🏻 Why the size of community and audience is not as important as the engagement that you receive when putting forward your offer; 
    👉🏻 How Lucy navigates feeling like a novice in course creation;
    👉🏻 And more!


    More about our Guest, Lucy Percy:

    Follow Lucy on Instagram: https://www.instagram.com/headandheartestateplanning/

    Stop letting your estate planning slip to the bottom of the to-do list. Smash it out and protect your kids and everything you have worked hard for by joining Lucy's program Future-Proof Your Family: https://head-and-heart-estate-planning.mykajabi.com/fpyf

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    Here’s a few ways I can help you:

    1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December!

    2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 8 for 2023 Launch.

    3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!


    Full show notes for this episode can be found at:
    https://thecoursecartel.com/174

    • 31 min
    How Britt Got Paid to Create Her Online Course (Without Webinars, Launching or Funnels)

    How Britt Got Paid to Create Her Online Course (Without Webinars, Launching or Funnels)

    Ever told yourself that you don't have the TIME to create an online course? 


    What if you were to switch "I don't have time" for "I'm not making this a priority," and you were to see how that feels? 


    That's exactly what Britt did when, 12 months ago, she committed to prioritising creating a course SO THAT she could free up more of her time in the long term. 


    As a social media manager, Britt's time was capped - she didn't want to scale to be a big agency. With clients consistently enquiring about her services but no ability to serve them without burning out, she joined our Launchpad program. 



    Just five months later, she had sold out her Foundation Round, and 12 weeks after that had created her Instagram content course, Conquer Your Content.

    In today's podcast episode, Britt walks through her journey as a course creator, why it's not all piña coladas on the beach and her honest account of 12 months growing a new business model. 

    In this podcast, we cover:

    👉🏻 The reason why Britt decided that she needed to make a shift in her business model;
    👉🏻 Why time initially held her back, and how she changed her perspective with an important mindset shift; 
    👉🏻 How Britt got paid to create her course without webinars, launching or funnels; 
    👉🏻 The continual evolution required in your messaging to be an effective course creator; 
    👉🏻 How Britt navigates kicking goals as a perfectionist;
    👉🏻And more!


    More about our Guest, Brittany Worthington:

    Follow Britt on Instagram: https://www.instagram.com/thesocialbritify/

    Download Britt's secret weapon to keeping her content and ideas organised and ready to go, (her weekly and monthly content planners). Group your hashtags and keep track of what time and platform your content is going live on with these easy to use weekly and monthly spreadsheets - the same ones I use for myself and my clients! https://thesocialbritify.activehosted.com/f/4


    ------

    Here’s a few ways I can help you:

    1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December!

    2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 8 for 2023 Launch.

    3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!

    Full show notes for this episode can be found at:
    https://thecoursecartel.com/173

    • 42 min
    Mo' Offers, Mo' Problems: Why Simple Scales and How to Do It

    Mo' Offers, Mo' Problems: Why Simple Scales and How to Do It

    There is a real “trend” at the moment of creating offer after offer; course after course.

    At best, it’s a tired approach to “doing” an online education.

    At worst, it has the potential to cause reputational damage and operational chaos.

    Here’s why.

    👉🏻 Multiple Offers Dilutes Focus
    👉🏻 Multiple Offers Hinder Student Results
    👉🏻 Multiple Offers Eradicate Leverage
    👉🏻 Multiple Offers Confuse Your Audience
    👉🏻 Multiple Offers Adds Complexity

    ------

    Here’s a few ways I can help you:

    1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December!

    2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 8 for 2023 Launch.

    3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!


    Full show notes for this episode can be found at:
    https://thecoursecartel.com/172

    • 20 min
    The Seven Deadly Online Course Sins "Successful" Course Creators Make

    The Seven Deadly Online Course Sins "Successful" Course Creators Make

    You'd think that hitting $100k, or $500k, or $1 million in online sales would mean you've MADE it, right? I mean, all of your revenue goals have come true! You're awesome! You did it! Everything is PERFECT!

    Only... so often, that ISN'T actually the case.

    In fact, experiencing that "first taste" of success is often a dangerous place to be in. It's very easy at this point in your online course business to fall into the "trappings" of success, and commit one of what we like to call the "Seven Deadly Experienced Online Course Creator Sins".

    I know, because I've been there myself.

    In today's podcast episode, we'll be covering the Seven Deadly Experience Course Creator Sins, why they are so common, and why I personally feel so passionately about helping others avoid them. So much so, that SOLVING these problems is going to be a 'central pillar' in our business rebrand!

    Here’s the seven deadly ‘online business sins’ newly minted course creators that have had a taste of success fall into:
    👉🏻  The Frankenstein Offer Suite
    👉🏻 Chasing an Arbitrary Revenue Goal
    👉🏻 Too Hard, Too Fast
    👉🏻 Following Someone Else’s Dream
    👉🏻 Confusing “Cashflow” For Wealth
    👉🏻 The Relentless Pursuit of MORE
    👉🏻 Marketing Obsessed, Poor Delivery

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    Here’s a few ways I can help you:
     
    1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December!

    2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 8 for 2023 Launch.

    3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!


    Full show notes for this episode can be found at:
    https://thecoursecartel.com/171

    • 19 min
    New Business! New Brand! New Podcast! New Mission! Introducing The Lifestyle Business Sweet Spot

    New Business! New Brand! New Podcast! New Mission! Introducing The Lifestyle Business Sweet Spot

    Welcome to the LIFESTYLE BUSINESS SWEET SPOT. 

    Our new business brand, The Course Cartel, is hellbent on achieving it, in living in it, and in helping other like-minded, ambitious good humans live in it too.

    It's our ethos.

    Our unique approach to "doing" online business.

    Our mission.

    And now, the focus of our 2.0 Podcast, aptly ALSO named the "Lifestyle Business Sweet Spot".

    Today heralds the beginning of our new era as we introduce our NEW podcast to you, and just as importantly, our NEW business brand. The mission across both is the same; to cultivate a collective of people all aligned towards a common goal:

    The Lifestyle Business Sweet Spot -- An impactful digital course business earning $250k+/year profit, working 5-hours days, with a mostly clear calendar and a lean, remote team.

    We're NOT one of those businesses that sugarcoat the work to get there:

    From start to finish, it's a three to five year journey.

    We're also not for everyone, and that's okay.

    Maybe scaling to the moon is more your jam? And if so, all power to you!

    Maybe you'd rather follow and work with someone that sugarcoats and glosses over the hard work required in the early days. And if so, there are plenty out there.

    But if you're ambitious, capable and willing, and you value a business that will ultimately grant you freedom, impact and happiness over relentless scale at any cost, we're for you.

    In today's episode, we share more about the ethos behind the new brand and how, no longer content with being "just another course business", we're boldly stepping into our UNIQUE place to make REAL waves and a big difference.

    Welcome to the Lifestyle Business Sweet Spot. 

    In this podcast episode, we share: 
    ✔️ The BIG Opportunities We Saw To Stand Apart
    ✔️ How We Intend To Serve You Through The Entire Journey
    ✔️ Our Clarity Around Our Values
    ✔️ The Podcast

    ------ 

    Here’s a few ways I can help you: 

    1. Are you ready to create, launch and scale your flagship digital course in 2023? Doors to our high touch, group coaching program Launchpad are OPEN! Head to thecoursecartel.com/launchpad to apply and find out more. Doors close on Thursday 8th December!

    2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 8 for 2023 Launch.

    3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series!

    • 27 min

Customer Reviews

4.8 out of 5
295 Ratings

295 Ratings

Digital Tanya ,

Always great content

I’ve been listening to Stevie’s podcast for a long time. the content is always great and she shares practical tips which I love. I was so inspired i started my own podcast after doing her Launch a Wildly Successful podcast course. Thanks Stevie

Kate Nutt ,

So impressed!

Holy hell, Stevie,
I’m a tough crowd and you are so impressive.
I’m you have my 100% attention every time you open your mouth.

I’m one week in to launch pad, and cannot believe what I’ve learned so far. You have my full trust moving forward. And I am so grateful that you’ve broken such a big task into such handleable bitesize chunks.

👏🏼👏🏼👏🏼

TheCoolCareer ,

Tools for “Online Course” Titans!

Set yourself a day and binge Stevie, I tell you… it will be the best thing you have done for your business in ages. So much juicy, supremely insightful tips and strategies, plus real life examples! Can’t get enough! Thank you Stevie! 💥

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