The Mark Butler Show Mark Butler

Businesses have inertia. That means they're hard to get moving, but it also means it's hard to stop them once they're rolling.

I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse.

I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.

I've been teaching some class to new (and new-ish) life coaches. In this episode of the show I pulled a 15-minute segment out of one of the classes where I talked about how new coaches should think about spending time versus spending money versus hiring coaches as they get their business off the ground.

Let's talk about the psychology offering discounts, bonuses, or neither in our sales process.

How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort.