The Marketing Companion

Mark Schaefer
  • 5.0 (4)
  • MARKETING
  • UPDATED FORTNIGHTLY

The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."

  1. 5 HRS AGO

    Humane versus human marketing

    Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefer and Mathew Sweezey talk about this important role and the emphasis on humane versus human.

    34 min
  2. You Might Also Like: Getting Better with Jonathan Van Ness

    5 HRS AGO · BONUS

    You Might Also Like: Getting Better with Jonathan Van Ness

    Introducing How to Pivot Your Career Without Spiraling — with Adam Rippon from Getting Better with Jonathan Van Ness. Follow the show: Getting Better with Jonathan Van Ness Your worth is not tied to your results.  This week, JVN is joined by Olympic Bronze Medalist - figure skater, author, and all-around icon Adam Rippon to talk about career pivots, personal reinvention, and why stepping into a new chapter can be one of the most powerful moves you make. They’re talking all about growing up in the golden age of 90s and 2000s figure skating, deep dives on Oksana Baiul’s online persona, and straight men with a little flourish— plus Adam’s early predictions for the 2026 Winter Olympics. They also dig into what it means to prepare for a new phase of your career or life, navigating long-distance relationships, a cosmetic procedure kiki, and Adam’s new med-spa venture. And of course: how to know when it’s truly time to make the pivot — and what it looks like to do it with confidence.  Catch Adam's podcasts Intrusive Thoughts and The Run Through (which he co-hosts with Ashley Wagner and Sarah Hughs) anywhere you get your pods. Full Getting Better Video Episodes now available on YouTube.  Follow Adam Rippon on Instagram @adaripp  Follow Getting Better on Instagram @gettingbetterwithjvn  Follow Jonathan on Instagram @jvn Check out the JVN Patreon for exclusive BTS content, extra interviews, and much much more - check it out here: www.patreon.com/jvn  Senior Producer, Chris McClure Producer, Editor & Engineer is Nathanael McClure Production support: Chad Hall Our theme music is also composed by Nathanael McClure. Curious about bringing your brand to life on the show? Email podcastadsales@sonymusic.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. 1 DEC

    Sustaining a personal brand in trying times

    Jay Acunzo and Mark Schaefer discuss their success in sustaining their personal content production for years, even decades. They discuss their mindset and strategies of incorporating a content lifestyle and beating the odds.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.     Jay Acunzo consults experts and entrepreneurs to differentiate their messages and content. He hosts the podcast How Stories Happen, where guests dissect signature stories piece by piece. Learn more at jayacunzo.com

    34 min

  4. 17 NOV

    Truth is now a luxury

    Mark Schaefer begins the show with a significant announcement about the future of The Marketing Companion. Co-host Sandy Carter kicks off a discussion about how Deep Fakes are overwhelming even the most famous brands and company leaders. Mark and Sandy also cover the impact of AI speed on marketing, the rise of the humanoids and more.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising. For more of Mark's insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.     Sandy Carter is COO of Unstoppable Domains and has held marketing leadership positions at IBM and AWS. She is the author of AI First, Human Always.

    39 min

  5. 3 NOV

    The OG Marketing Ideas We Need Today

    Let's put AI on the corner of a moment and remind ourselves of the OG marketing ideas that still make sense. In this episode, Mark Schaefer and Andy Crestodina talk about the enduring need for strong branding, live events, and sex (you'll just have to hear the whole story!).    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Andy Crestodina is CMO and Co-Founder of Orbit Media, an award-winning 55-person digital agency. He has 23_ years of experience in analytics, SEO, content strategy and visitor psychology ...and months of experience in AI.   Andy has applied his expertise in SEO and conversions to drive both visibility and lead generation for 1000+ businesses since 2001.

    31 min

  6. 20 OCT

    The AI Solopreneur

    Special guest Ethan Pierse argues that AI isn't just for developers or technical founders. Instead, non-technical but entrepreneurial folks can now build tech products without deep coding skills. AI is breaking down traditional barriers and letting more people "create their own future."   This is the age of the AI Solopreneur and in this episode, Ethan spells out his vision, as well discussing the economics of AI, the future of Web3, and more.

    39 min

  7. 6 OCT

    Case studies in AI for lead generation

    Mark Schaefer and Dana Malstaff discuss how they are utilizing AI in distinct ways to attract new customers. Mark built an expert-trained model called MarkBot that is informed by his life's work. This is available to all through his website.   Dana has created custom bots that encourage top-of-funnel engagement for her business while blending human connection that builds trust.    This episode is an inspiring and engaging discussion on breakthrough ideas to connect to customers by blending AI and the human touch.    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Dana Malstaff is an author, speaker, consultant, and the founder of Boss Mom.

    37 min

  8. 22 SEPT

    How AI is Changing Your Customers

    A new research report shows how AI is re-wiring our customers — literally changing their psychology and buying habits. In this episode, Mark Schaefer previews a new book and explores what happens when humans offload their thinking to a machine.

    35 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."

Information

  • Creator
    Mark Schaefer
  • Years Active
    2013 - 2025
  • Episodes
    343
  • Rating
    Clean
  • Copyright
    © Businesses Grow
  • Show Website
    The Marketing Companion

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