The New Music Business with Ari Herstand Ari's Take

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A Los Angeles native and UCLA alumni, Michele Harrison commenced her career as a legal assistant at the Law Offices of Fischbach, Perlstein and Lieberman. Following gigs at Virgin Records and Hollywood Records, she spent 15 years at Ian Montone’s Monotone, Inc., working with the likes of Broken Bells, The Shins, Vampire Weekend, and Academy® Award winner Jamie Foxx. In 2018, she became Co-Head of Management at Friends At Work, managing Alanis Morissette and Raphael Saadiq. 2021 saw her join Range Music as a Partner, overseeing the careers of Healy, KaiGoinKrazy, Tkay Maidza, Justin Tranter, and UMI. With MPH Collective, she has now built a haven for artists, visionaries, and storytellers to shine without compromise.
In this interview, Ari and Michele discuss the role of autonomy and control in management, the impact of TikTok on artists' careers, and the changing landscape of record deals. She shares insights into the profitability of different venue sizes and the revenue streams from touring, including VIP experiences and merchandise sales. Michele also discusses the role of producers and the process of creating beat packs to pitch to artists and songwriters. She highlights the importance of getting in the room with other producers and songwriters to create music.
Chapters
00:00 Introduction and Background of MPH Collective
03:06 The Impact of TikTok and Challenges in the Music Industry
06:53 The Shifting Landscape of Record Deals
11:52 The Importance of Authenticity in Social Media
30:26 Building a Collaborative Team
35:15 The Importance of Booking Agents and Touring
41:09 Profitability and Revenue Streams
46:09 The Role of Producers
57:01 The Goal in the New Music Business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
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Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Michele Harrison:
Linkedin: https://www.linkedin.com/in/michele-harrison-88315a18/
Instagram: https://www.instagram.com/mphcollective/
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take


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Glenn McDonald was Spotify’s data alchemist and the creator of the music exploration site Every Noise at Once. He writes things for people about how humanity and technology co-exist, and things for computers about how to cope with not being human. He wrote a weekly music review column called The War Against Silence for ten years, tabulated the Village Voice’s Pazz & Jop music critics’ poll for several years, and was part of the music-intelligence start-up The Echo Nest, which was eventually acquired by Spotify.
He believes that music is the thing humans do best, and that bringing all the world’s music together online is one of the greatest cultural achievements of his lifetime. His book explaining why is being published by Canbury Press in 2024.
This week, Ari and Glenn McDonald discuss his role as a data alchemist and his work on the Every Noise at Once genre map. McDonald shares insights into the creation and maintenance of the Every Noise genre map, which categorizes over 6,000 genres and subgenres. He also discusses the evolution of Spotify playlists, from editorial to personalized, and the impact of algorithmic programming. They explore the impact of algorithmic recommendations on artists and fans, as well as the challenges of detecting fraud and bot attacks.
Chapters
00:00 Introduction and Background
08:30 Creating the Every Noise Genre Map
19:54 Personalized Playlists and Algorithmic Programming
32:25 Fans Also Like and its Evolution
37:06 The Challenges of Algorithmic Recommendations
41:30 The Limitations of Detecting Fraud
47:56 The Mystery of Sudden Streaming Spikes
01:00:19 Glenn McDonald's Book and Future Plans
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
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YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Glenn McDonald :
Every Noise: everynoise.com
Furia: furia.com
X: https://twitter.com/glenn_mcdonald
LinkedIn: https://www.linkedin.com/in/glenn-mcdonald-ab3b36/
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/
This week, Ari is joined by Benn Jordan, musician, youtuber and entrepreneur, to discuss the many challenges of the modern streaming focused music industry. They discuss the recent issue around artists getting their music removed from streaming services due to fraudulent streaming activity and the impact on artists’ careers. The conversation also touches on the recent zero tolerance policy of distributors. The conversation covers topics such as the financial challenges of being an independent musician, the future of sustaining a music career, the ethics of AI in music, creating ethical AI models, and the role of artists in shaping the future of music and AI.

Chapters
00:00 Introduction
05:35 Challenges of Streaming Platforms
11:10 The Problem with Subsidized Streaming
15:26 The Success Story of Independent Artists
22:43 Introduction to VoiceSwap
36:21 The financial challenges of being an independent musician
44:02 The future of sustaining a music career
49:43 The ethics of AI in music
01:00:02 The role of artists in shaping the future of music and AI
01:01:52 Defining success in the new music business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
X: https://twitter.com/ArisTake
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YouTube: https://www.youtube.com/user/aristake1
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Benn Jordan:
Youtube: https://www.youtube.com/@BennJordan
Instagram: https://www.instagram.com/bennjordan/
X: https://twitter.com/bennjordan
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take


Hosted on Acast. See acast.com/privacy for more information.

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Dana Nielsen is a Grammy-nominated mixer, engineer, producer, and multi-instrumentalist known for his work with SZA, Rihanna, Adele, Post Malone, The Smashing Pumpkins, Neil Young, Justin Timberlake, Weezer, The Avett Brothers, Bob Dylan, and Kanye West.  A frequent collaborator with legendary producer, Rick Rubin, Nielsen has amassed credits that run the stylistic gamut from Neil Diamond to Slayer and just about everything in between.
In this episode, Ari and ATA student Dana Nielsen, a Grammy-nominated mixing and engineering master, discuss his home studio setup, career, and superstar collaborations. He shares insights into his career journey, from starting out in Chicago to working with legendary artists and producers like Rick Rubin, Bob Dylan, and SZA. Dana emphasizes the importance of networking and seizing opportunities to advance in the music industry, highlighting the freelance nature of the entertainment industry and the importance of developing relationships in a transactional environment. Finally, Dana provides insights into the business side of engineering in the music industry, discussing the various roles and rates in the recording studio.
Chapters
00:00 Introduction and Gear Setup
14:38 Early Career and Networking
27:26 Putting Yourself Out There
29:32 Meeting Rick Rubin
32:12 Learning from John Hanlon
33:11 Working with Rick Rubin
40:26 Working on Neil Diamond's Album
45:14 Understanding the Role of a Second Engineer
50:44 The Business of Engineering in the Music Industry
01:09:26 Making It in the New Music Business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
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YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Dana Nielsen:
Website: https://www.mixprotege.com
Instagram: https://www.instagram.com/danafrio
TikTok: https://www.tiktok.com/@danaproducer
YouTube: https://www.youtube.com/@danaproducer
Twitter: https://twitter.com/TheDanaNielsen
LinkedIn: https://www.linkedin.com/in/danaproducer/
Edited and mixed by Ari Davids-Ergas
Music by Brassroots District
Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/
Brittany Douziech is a film and TV music supervisor with 20 years of industry experience. She has a knack for supervising projects that become festival darlings including the feature film, The Long Game, which won the SXSW Audience Narrative Award in 2023; and the documentary, Body Parts, which premiered at the 2022 Tribeca and AFI Film Festivals. Additionally, Brittany has worked alongside veteran music supervisors Frankie Pine and Joe Rudge on a variety of TV projects, including Netflix’s From Scratch, Hulu’s Life & Beth, Amazon’s A League of Their Own and Daisy Jones & the Six, which was Emmy-nominated for Outstanding Music Supervision.
In this episode, Ari and Brittany discuss the process of sync licensing and music supervision for TV shows. They discuss the role of a music supervisor and the creation of a sonic palette. Brittany explains the collaboration between music supervisors, directors, and editors, as well as the budgeting process for music licensing. She also shares insights into the trends in music placement and the negotiation of fees for indie artists.
00:00 Introduction and Overview
09:29 Trends in Music Placement
10:08 Choosing Music for TV Shows
13:19 Timeline and Process for Music Supervision
21:19 Negotiating Fees for Indie Artists
26:17 Challenges of Clearing Music for TV Shows
34:18 Advice for Artists Wanting to Get Music Synced
41:00 Payment for Synced Songs
44:00 Breaking into the Music Supervision Industry
48:47 What It Means to 'Make It' in the New Music Business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
X: https://twitter.com/ArisTake
Threads: https://www.threads.net/@aristake_
YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Brittany:
Website: https://www.brittanydouziech.com/
Instagram: https://www.instagram.com/brittanydouziech/
LinkedIn: https://www.linkedin.com/in/brittanydouziech/
IMDB: https://www.imdb.com/name/nm5987667/
Edited and mixed by Ari Davids-Ergas
Music by Brassroots District
Produced by the team at Ari’s Take


Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
TheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube.
Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack.
00:00 - Welcome
00:57 - Ari’s intro
04:19 - TheFatRat’s journey from music producer to viral sensation
10:03 - TheFatRat’s experience with remixing major artists
18:39 - Growing streaming numbers through others’ YouTube videos
24:34 - Monetizing music on YouTube
31:29 - Promoting music on YouTube and social media
41:40 - Picking the right distribution platform for you
52:24 - Dealing with royalties and how TheFatRat manages his career
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
X: https://twitter.com/ArisTake
Threads: https://www.threads.net/@aristake_
YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with :
Instagram: https://www.instagram.com/thefatratofficial/
Threads: https://threads.net/thefatratofficial 
X: https://twitter.com/thisisthefatrat?lang=en 
TikTok: https://www.tiktok.com/@thefatrat 
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take


Hosted on Acast. See acast.com/privacy for more information.