110 episodes

Join us today on the Phorest Blog and learn how to grow your salon or spa business with our very latest innovative salon management tips, tricks and advice!

The Phorest Blog Phorest Salon Software

    • Marketing

Join us today on the Phorest Blog and learn how to grow your salon or spa business with our very latest innovative salon management tips, tricks and advice!

    Time Management Is A Killer: How To Make It Work In The Salon

    Time Management Is A Killer: How To Make It Work In The Salon

    Usually, when we’re overwhelmed, it’s because we have lost some kind of control, which also explains why our emotions then creep over everything. Especially guilt — guilt for not doing, not being or not achieving enough. To get some control back and lower stress levels, you can work on two things: your numbers or budget and identifying your priorities time management.
    Click here for the written version of this blog.
    About the author
    Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
    Join Phorest Salon Software online!
    If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
    Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

    • 11 min
    Building A Great Salon Team Of Elite Performers

    Building A Great Salon Team Of Elite Performers

    Not only is Heather Yurko known for her achievements as a hairstylist, but her innovative methods for building great teams are also widely recognised. After researching the Navy Seals Mental Toughness Programme, she applied the training techniques' basic values to her salon staff training. But, why the Navy Seals?
    Click here for the written version of this blog.
    About the author
    Avril Kealy is a former member of the front of house First Impressions Team in Phorest Salon Software and a graduate of English Literature. She has experience writing creatively and professionally, and has combined her love of writing with her customer service skills to create content that is relatable and helpful to salon owners.
    Join Phorest Salon Software online!
    If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
    Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

    • 4 min
    What Does It Take To Set Up And Grow A Successful Salon?

    What Does It Take To Set Up And Grow A Successful Salon?

    Many people dream of setting up their hair or beauty salon. Turning that dream into reality, learning the ropes of business and people management, and making it work when your livelihood depends on it, however, can often leave salon owners overwhelmed by the weight of those responsibilities and hampered by feelings of self-doubt. What aspects of running a salon are getting owners so overwhelmed they think about packing it in?
    Click here for the written version of this blog.
    About the author
    Sorcha Mullis is Phorest’s search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website, Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards.
    Join Phorest Salon Software online!
    If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
    Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

    • 8 min
    Deliver A Custom Branded Experience With The New Salon Branded Apps

    Deliver A Custom Branded Experience With The New Salon Branded Apps

    People are looking for experiences to which they feel resonate with who they are. Stand out from your competitors by owning your brand across your digital platforms and booking app! Allow clients to book into your salon 24/7 with the all-new Salon Branded Apps.
    Click here for the written version of this blog.
    About the author
    Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals.
    Join Phorest Salon Software online!
    If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
    Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

    • 8 min
    Reach New Leadership Heights With The Salon Management Course

    Reach New Leadership Heights With The Salon Management Course

    See your business in a whole new light, take action, and bring it to new heights! The Salon Management Course is a free six-week program designed to develop your managerial skills and help you become the leader that not only does your business need, but that your team deserves.
    Click here for the written version of this blog.
    About the author
    Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals.
    Join Phorest Salon Software online!
    If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
    Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

    • 4 min
    7 Things To Put On Your Year-End Salon Financial Checklist

    7 Things To Put On Your Year-End Salon Financial Checklist

    Often overlooked or done too hastily, reviewing your salon or spa’s goals, business reports and strategy is the best way to set yourself up for growth. Costs tend to rise, and you need to ask yourself: are your stylists still bringing in enough money for the wages they’re on? Will you need to raise your prices this year? Do you need to look for other suppliers for better deals? What about stock and equipment?
    Click here for the written version of this blog.
    About the author
    Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.
    Join Phorest Salon Software online!
    If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
    Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

    • 4 min

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