The Photo Diaries Podcast Grace Costa

In this final episode of the season, I give you the lowdown on stock libraries. They’re not a lot of work and they can be a really great tool to earn some extra cash. Now, I’m not saying you’re going to be able to give up your day job, but it’s more a set and forget philosophy for the longer-term.
To get you started, we cover:
Why you should do thisHow much you can expect to earnHow super easy it is to doHow to incorporate it into your workflowUsing data to increase your visibilityWhat macrostock and microstock photographyThe process of uploadingWhy your content might get rejectedLinks
Adobe Stock - https://stock.adobe.com/Shutter Stock Referral CODE - https://share.shutterstock.com/grace35Wirestock - https://wirestock.io/Depositphotos - https://depositphotos.com/ Dreamstime - https://www.dreamstime.com/Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/
I’ll be taking a break before starting the next season, so be sure to get in touch if you have any suggestions for season two. I’m here for you, and I’m an open book! What do you want to know?
Until next time friends, thanks for hanging out!


Grace x


Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/


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Today on the show we chat with the delightful Bec Hughes. She’s a brand strategist and creative business coach, well qualified having spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia.
With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo. 
She’s here today to help us raise the bar in our business!
We delve deep into communicating your personal and brand values, and what the heck that even means!
We cover: 
What we be talking about when referring to our value as a photographerWhy your work alone will not be enough to set you apartHow to show off our expertise and specialismWhy your photographic niche is so importantWhy it’s important to talk about the impact of your workWhat do we mean by brand personalityCreating ‘sizzling starters’ to heighten engagementStories can we share to help connect with our clientsLinks
Bec Hughes Instagram - https://www.instagram.com/bechughesbranding/Bec Hughes Facebook - https://www.facebook.com/bechughesbrandingBec Hughes website - https://bechughes.com/50 Ways to Elevate and Communicate Your Value - https://bechughes.com/elevate-your-value/7 Profit Plumping Strategies Training - https://bechughes.com/profit/The C word podcast with Bec Hughes - https://bechughes.com/podcast/

Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/

Until next time friends, thanks for hanging out!
Grace x
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Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
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Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.
Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy.


In this episode we cover:
> Standing out in the crowd
> Using your about page to speak to your target audience, without oversharing
> Difference between branding and marketing
> Brand messaging
> Understanding who your people and ideal audience are
> Crafting engaging captions
> Brand consistency across web, social media and other touchpoints 
> What a brand strategy actually looks like
> Understanding and developing and explaining your brand values
> Not getting distracted by others in your field 



Links
Darby Lyndon Instagram - https://www.instagram.com/darbylyndon/Darby Lyndon website - https://www.darbylyndon.com/Brand Chats podcast on Apple podcasts - https://podcasts.apple.com/au/podcast/brand-chats/id1629334371Brand Chats podcast on Spotify - https://open.spotify.com/show/6yll9RT5k3CfwUrg51YwcqGrace interview on Brand Chats - Promoting your brand experience through the power of imagery with Grace Costa - https://open.spotify.com/episode/1NPSR2RMlKuVOo6RVip4Yj?si=NmRRQMDDTR2_ibxdY419lQ

And friends, to claim your special offer of a 15% discount on a brand therapy session with Darby, hit her up on Insta and mention the Photo Diaries Podcast!
Until next time friends, thanks for hanging out!
Grace x


Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/


Support the show

In this episode I talk about something I’ve very passionate about - brand imaging. 
I cover how to curate a library of images that builds trust by showing who we are, what we do, and insight to our values. Sharing this type of imagery into your communications can really elevate your brand - giving you a professional edge and brand cohesion. 
We cover off on all of the elements you need to capture your brand, including:
personal branding imagesstorytelling images andproduct and lifestyle imagesThis episode is great for business owners that want to lift their game and professionalise their brand imagery and presence. It’s also really great for any photographers wanting to get into brand photography and need some ideas and tools for their toolkit!
Links
Adobe Stock images > https://stock.adobe.com/Wirestock > https://wirestock.io/Shutterstock images > https://www.shutterstock.com/Check out the brand photography I did for The Seed Cycle > https://theseedcycle.com.au/ Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/


Until next time friends, thanks for hanging out!
Grace x

Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/


Support the show

Ferne Millen is a multidisciplinary commercial photographer and creative artist whose main focus is on storytelling through photography and installation. Ferne lives in beautiful Jan Juc on the surfcoast of Victoria on Wadawurrung country and from a young age her love of culture and the land was nurtured by her parents who took her and her siblings to many national parks to enjoy the natural world. 
She has a deep connection to country and the First Nations people that have become a strong focus of her work. We explore this and much more in our chat this episode.
We explore:
> her work with local indigenous community and how that work came about
> the blend of corporate community objectives and creative exploration
> entering photo awards and leveraging images for new opportunities
> storytelling and being true to your voice 
Links
Ferne Millen instagram:  https://www.instagram.com/fernemillenphotography/Ferne Millen Facebook: https://www.facebook.com/fernemillenphotography/National Portrait Prize 2015 ‘who’s that lady” https://www.portrait.gov.au/npppphoto/44501/National Portrait Prize 2014 ‘Raphael and his children https://www.portrait.gov.au/npppphoto/18065/Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/photo-comps-mega-list/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/


With respect I wish to Acknowledge the Traditional Custodians of this land in which we live and work- the Ngunnawal and Ngambri people and all the First Nations people, Elders, past, present and emerging.


Support the show

Paul Osta believes in providing his clients with the best wedding experience ever. In our chat he shares how does it. You can hear the passion in his voice that he was born to do this, and I can bet that you’d want him as your wedding photographer too!


He takes preparation and his service to the next level too! So even if weddings arent your specialty, I know you’re going to learn a lot that you can apply to your practice. Never stop learning!


Some of the things we cover are:
> Trends in wedding photography
> Business tools of the trade
> How do you decide what to outsource, cause you can’t do it all!
> His super impressive ‘surprise and delight’ for his couples
> And shares some really important advice to young players that he wishes he knew 20 years ago.


Links:
Paul Osta website: https://paulostaphotography.com.au/Paul Osta  instagram:  https://www.instagram.com/paul.osta.photography/Studio Ninja referral code: AYLV9W48MAQMU8 https://www.studioninja.co/Pictime referral Code: UK2WB3 https://www.pic-time.com/?locale=enHandmade Australian Albums & presentation products: https://albumsaustralia.com.au/Stripe https://stripe.com/auPhoto Mechanic https://home.camerabits.com/Fundy Designer https://www.fundydesigner.com/Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/


Until next time friends, thanks for hanging out!


Grace x


Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/


Support the show