The Power of Identity and the Difference between Branding and Marketing to Stand out from the Crowd | Matt Purcell | Ep 40 The Authentic Me: Hosted by Mel Yu

Matthew John Kyoo Purcell (known professionally as Matt Purcell), is a South Korean-born Australian entrepreneur. Matt Purcell is Australia's leading personal branding expert and the founder of Australia's only verbal self-defence program, Kung Fu. Matt is on a mission to help doers think and thinkers do.I was lucky enough to sit and have a chat with a fellow Asian- Australian to talk about our unique stories and how important identity is in the way we live our lives. Both Matt and I are pass...