91 episodes

Hosted by Marketing Coach, Rachel Kurzyp, this podcast is for business owners who are ready to become respected leaders and creators in their community. Learn how to build a business that supports your multi-passionate lifestyle, create content with confidence and clarity, and launch profitable signature services and products.

The Rachel Kurzyp Show Rachel Kurzyp

    • Business
    • 5.0 • 33 Ratings

Hosted by Marketing Coach, Rachel Kurzyp, this podcast is for business owners who are ready to become respected leaders and creators in their community. Learn how to build a business that supports your multi-passionate lifestyle, create content with confidence and clarity, and launch profitable signature services and products.

    Sell out your offers with non-salesy emails with Brenna McGowan

    Sell out your offers with non-salesy emails with Brenna McGowan

    Email is finally 'cool' again.
    As we see more and more business owners add email marketing to their sales strategy, it's important to note that email never really went out of fashion.
    It's always had a better conversion rate than social media, and it has been the preferred choice for many to build long-lasting relationships with their community.
    And now, with reach and conversion rates declining on social media, there's never been a better time to create an email strategy ready for your next launch.
    Want to enjoy the benefits of email marketing? Listen to my conversation with strategic copywriter Brenna McGowan.
    In this episode, we chat about:
    ✨ Email marketing defined in simple terms
    ✨ Why email is such a powerful sales and marketing channel
    ✨ How to nurture your audience with regular emails
    ✨ What to include in your emails to build the know, like and trust factor
    ✨ Different ways you can use email if you're not a word person
    Brenna McGowan is a strategic copywriter, marketing consultant and launch pro. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales. 
    When Brenna’s not strategising or helping clients launch, you can find her walking her pug Frank, practising yoga, reading cheesy romance books, or shuttling one of her three teenagers around their Northern California neighbourhood.
    Connect with Brenna McGowan
    Website: https://brennamcgowan.coInstagram: brennamcgowanco
    Freebie: Learn how to use segues in your emails
    Resources and links
    Book a call to learn more about my 1:1 coaching
    Website: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp
    What does an aligned and profitable business look like for you? Take the quiz.  https://rachelkurzyp.com.au/quiz 

    • 31 min
    The power of sustainable PR with Anna Scott

    The power of sustainable PR with Anna Scott

    Going viral shouldn't be your goal.
    Why?
    The goal of PR isn't to be a one-hit-wonder.
    It's to continuously build the know, like and trust factor with your audience through sustainable visibility tactics.
    If you're spending all your time on content you hope will go "viral" and aren't seeing results, listen to my conversation with Visibility & PR Coach Anna Scott.
    In this episode, we chat about:
    ✨ What sustainable PR is
    ✨ Why going viral isn't always a good thing
    ✨ How PR can get small business owners more clients and sales
    ✨ Common mistakes when doing PR
    ✨ Three simple things you can do to increase your visibility today 
    Anna is your go-to Visibility & PR Coach, empowering passion-led women in business to become their own Hype Women so they can grow their audience, become noteworthy in their industry and take their business to the next level. 
    Using over a decade worth of experience with some of Australia’s biggest homegrown brands coupled with her intimate knowledge of the small biz world, she supports her clients with the confidence and know-how they need to be PR Ready in a way that is down-to-earth, easy to follow, easy to implement and most importantly gets results.
    If you are looking for a Coach to help to supercharge your visibility, reach new audiences and grow, Anna will help you identify and go after the opportunities you never knew were possible for you and your business.
    Connect with Anna Scott
    Website: https://www.annascott.com.au/Instagram: annascott.pr
    Resources and links
    Book a call to learn more about my 1:1 coaching
    Website: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp
    What does an aligned and profitable business look like for you? Take the quiz.  https://rachelkurzyp.com.au/quiz 

    • 29 min
    Creating a promotional calendar that honours my humanity

    Creating a promotional calendar that honours my humanity

    Over the last 12 months, I've found myself resisting the always-promoting-an-offer energy that is encouraged in the online space.
    And as a result, I've been making some changes.
    I've retired my entire offer suite so I can serve my clients with one signature offer.
    I've created my own 6 weeks on, and 6 weeks off promotional calendar, so I show up and sell in a way that honours my energy and ways of being.
    And I've reassessed how I create deadlines and define goals in my business with my nervous system in mind.
    The result?
    I've never felt more aligned with my mission or at ease in my business on the daily.
    If you want to redefine how you show up, serve and sell in your business, this is the episode for you.
    I'm walking you through why I made changes, how I did it and how I felt along the way.
    Resources and Links:
    Episode 64: A day in the life of a marketing coach
    Episode 43: Soul Searching Questions Every Business Owner Should Ask
    Book your call: Learn how we can work together in my 1:1 Coaching Program
    Website: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp

    • 7 min
    Use SEO to get visible with Rachel Clarke

    Use SEO to get visible with Rachel Clarke

    SEO shouldn't be an add-on or a nice-to-have item.
    It's a key part of your sales strategy.
    And can mean the difference between being visible or invisible to your dream clients.
    When was the last time you typed in full a client, peer or business' URL?
    Most of us are searching for answers to problems we're trying to solve.
    Want to make it easy for your dream clients to find you? Listen to my conversation with my client SEO-savvy web designer, Rachel Clarke.
    In this episode, we chat about:
    ✨ SEO defined in simple terms
    ✨ How to optimise your webpages 
    ✨ The sales benefits of prioritising SEO
    ✨ Common mistakes when DYIng an SEO strategy
    ✨ Three simple things you can do to boost your SEO today
    Rachel is an SEO-savvy web designer that helps busy small business owners achieve the perfect vision for their website in days not weeks, through intensive design day rates. By building websites with SEO as a consideration, not an afterthought, Rachel has helped her clients rank on page 1 of Google for their search term within 6 months.
    Connect with Rachel ClarkeWebsite: https://www.racheljane.coInstagram: racheljane_designFreebie: Your SEO Cheat Sheet
    Resources and links
    Book a call to learn more about my 1:1 coaching
    Website: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp
    What does an aligned and profitable business look like for you? Take the quiz.  https://rachelkurzyp.com.au/quiz 

    • 29 min
    How to know your offer will sell

    How to know your offer will sell

    Market research isn’t only about validating your offer.
    It's played a huge role in the success of my business because it has allowed me to build deep relationships with my dream clients and has provided me with quantitative and qualitative data that I can use to inform my decisions and strategies.
    But the real reason I’m a market research advocate is that the process allows me to invite my community to be co-creators of my offers and help me deliver something that is going to serve them in the best way possible.
    This is how I've been able to sell out my programs and courses on repeat.
    Haven't conducted market research before?
    Listen to this week’s episode to learn 4 easy ways you can start speaking with your dream clients today.
    And what information you should be collecting and how to use it.
    Resources and Links:
    Episode 85: The four mistakes I made when I created my first offer
    Episode 84: Red flags when creating your offer
    Save your seat: Create your Unique, Money-Generating Offer intensive
    Book your call: Learn how we can work together in my 1:1 Coaching Program
    Website: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp

    • 8 min
    The four mistakes I made when I created my first offer

    The four mistakes I made when I created my first offer

    Marketing and sales strategies won't make a difference if your offer isn't profitable in the first place.
    I've grown my profitable business because I've taken the time to create my unique, money-generating offer and confirm it's what my clients want before investing in sales and marketing tactics.
    But there was a time I didn't do this, which is why I know it's so important.
    I still remember when I launched my first 6-month coaching program, and it didn't sell one single spot.
    At the time, I didn't fully understand why - even though I have a background in business, sales and marketing.
    But now it's so obvious. I didn't create an offer worth investing in.
    That's why today on the show, I want to share with you the four main mistakes I made when I created my first offer.
    These are the same mistakes I see many of my clients and community making too.
    Now you know, you can make a few tweaks and create your first sold-out offer.
    Save your seat: Create your Unique, Money-Generating Offer intensive
    Book your call: Learn how we can work together in my 1:1 Coaching Program
    Website: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp

    • 10 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

MariahMac22 ,

Purpose-led marketing podcast!!!

Love this! Love what Rachel stands for and how she brings on guests to explain concepts. I listened to the SEO episode and learnt so much!

RachatShineCopy ,

Awesome 👏

Full of ethics, ideas and savvy takes on small business ownership. So so SO much value in every episode.

KristyPask ,

LOVE this podcast

A must listen for me every single week! I love Rachel’s ethical, honest and no BS approach to business and finish each episode feeling inspired, motivated with a higher sense of clarity around what the next steps are for me in growing my own business. Thanks Rachel ✨