111 episodes

Hosted by Marketing Coach, Rachel Kurzyp, this podcast is for business owners who are ready to become respected leaders and creators in their community. Learn how to build a business that supports your multi-passionate lifestyle, create content with confidence and clarity, and launch profitable signature services and products.

The Rachel Kurzyp Show Rachel Kurzyp

    • Business
    • 5.0 • 35 Ratings

Hosted by Marketing Coach, Rachel Kurzyp, this podcast is for business owners who are ready to become respected leaders and creators in their community. Learn how to build a business that supports your multi-passionate lifestyle, create content with confidence and clarity, and launch profitable signature services and products.

    How to repurpose your long-form content with Mariah MacInnes

    How to repurpose your long-form content with Mariah MacInnes

    What are your content creation habits?
    Are you a poster then ghoster?Are you a create, share, repeat daily machine?
    If these strategies feel good and bring you sales, don't change a thing.
    But if creating content is always number one on your to-do list, it's time to learn how to repurpose your long-form content.
    Your potential clients need to see, hear and feel your messages multiple times.
    And your brain needs to wander in between coming up with ideas.
    Reusing your content is a good thing.
    Knowing how to build on the work you've already crafted is game-changing as a small business owner.
    If you'd like to deepen your content repurposing skills, listen to my conversation with Mariah.
     In this episode, we chat about the following:
    ✨ What long-form content looks like in the age of 8-second Reels✨ What a repurposing strategy can look like beyond sharing on IG✨ How sharing the same message on repeat helps you make more sales✨ The common repurposing roadblocks and challenges and how to overcome them✨ Three simple ways to get the most out of your content strategy today
    Content Queen is a content marketing agency and educational business for online business owners and entrepreneurs. Content Queen is a team of Freelancers helping you build a more profitable brand using content marketing as a business strategy. We do this with our “Do it For You” solutions and retainer packages or through our DIY courses and templates!
    Content Queen is the one-stop shop for all things marketing, content creation and content writing. We are here to help you show up more consistently in the online space. We are here to help you create more brand awareness around your business so you can market your purpose-driven business, gain the clients you want, and live a life full of alignment and purpose!
    Connect with Mariah MacInnes
    Website: https://www.contentqueenmariah.com/Instagram: https://www.instagram.com/contentqueenmariah/Quiz: which content channel is right for you? https://sales.contentqueenmariah.com/content-quiz
    Resources and links
    Website: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp

    • 38 min
    There's no right way to freelance with Taylor Marsden

    There's no right way to freelance with Taylor Marsden

    Returning to a 9-5 job doesn't mean you've failed at this business thing.
    Trusting, backing and giving your career your all can look like deciding a regular paycheck, sick leave and being supported by a team is exactly what you need right now.
    Our career paths don't look like they did for our parents, yet we still carry the stigma and shame of switching things up.
    If you feel it's time for a change or a new direction, you'll love this casual, honest conversation with one of my biz besties, Taylor, who has reimagined her freelance career over the past year.
     In this episode, we chat about the following:
    ✨ Questions to ask yourself if you're considering returning to a 9-5 job✨ How to navigate feelings of shame and failure✨ Why going back to full-time work can benefit your freelance career✨ Pros and cons of juggling full-time work and running a business on the side✨ Three simple things you can do today to prepare and be ready for new work opportunities
    Taylor Marsden is a freelance copywriter on a mission to demystify the world of digital copywriting for business owners & newbie copywriters alike! Defining your brand's unique message and voice is at the heart of her copy methodology — and in layman's terms? She'll help you sell your stuff and make you sound good too.
    Connect with Taylor Marsden
    Website: https://www.taylormarsden.com/ Instagram: https://www.instagram.com/copywritertay/Project proposal template: https://www.taylormarsden.com/shop (I have this! Highly recommend)
    Resources and links
    Book your seat: A Stage Unscripted Event in MelbourneWebsite: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp
    What's your plant persona? Take the quiz.

    • 42 min
    How to provide a seamless customer experience with Christina Majoinen

    How to provide a seamless customer experience with Christina Majoinen

    We've all experienced the disappointment of working with a service provider who has not met our expectations or delivered on their promise.
    This is because most of our focus and attention is on signing clients, and not much thought is given to what to do once they’ve said yes.
    That's why today on the show, we're sharing practical advice on making your potential and existing clients feel like they're in good hands, from the point of inquiry to offboarding.
    With a few tweaks, you can turn your customer experience from meh to share-worthy and fill your client roster.
    In this episode, we chat about the following:
    ✨ What a customer journey is and why it's important for service-based businesses✨ How to map a customer's journey and the essential stages✨ Common mistakes business owners make when delivering their services✨ Tools and training to make providing an exceptional experience easier✨ Three simple things to improve your customer experience starting today
    Christina Majoinen is a Certified Dubsado Specialist and a productivity trainer.
    Through her business Project TGL she offers productivity skills and tools that make life better — not faster.
    Christina spends her days helping small businesses create automated systems for their customer journey and providing training in how to work more productively — without the overwork or overwhelm.
    She is also a Dungeons & Dragons enthusiast, a lifelong reader, a baker of bread, and obsessed with The Princess Bride.
    Connect with Christina Majoinen
    Website: www.projecttgl.comInstagram: www.instagram.com/projecttgl
    Resources and links
    Book your seat: A Stage Unscripted Event in MelbourneWebsite: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp
    What's your plant persona? Take the quiz.

    • 38 min
    Should you start a podcast?

    Should you start a podcast?

    Should I start a podcast is one of my coaching clients' first questions.
    Today I’m going to share the benefits and challenges of starting a podcast so you can decide if it’s the right platform for you.
    But I’m going to do this with a twist.
    Podcasting isn't the only way to grow your audience, share your expertise and produce evergreen content.
    So I’m going to share the five main reasons why clients and my community tell me they want to start a podcast and provide content alternatives that may be better suited for the time and financial constraints, personal responsibilities, client commitments and mental and physical health boundaries many small business owners have.
    Resources and links
    Book your call: Learn how we can work together in my 1:1 Coaching Program
    Website: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp

    • 11 min
    How to speak with confidence on camera with Jacqui Maloney

    How to speak with confidence on camera with Jacqui Maloney

    With our increasing love of video, having the tools to express yourself and connect with your audience online has never been more important.
    So if you've thought: "I don't know where to start, what would I even talk about?" Or "I have so much to talk about, so I'll say it all....'
    This episode is for you because neither option will support your audience until you learn how to craft your unique and succinct story and use storytelling techniques to convey your message. 
    Then you can worry about managing your nerves, put boundaries in place to reduce vulnerability fatigue and ensure the video is actually recording.
    In this episode, we chat about the following:
    ✨ Why more women, BIPOC, queer, and neurodiverse people need to get in front of the camera✨ How to identify your key messages and create your origin story✨ Simple techniques you can use to improve the way you deliver your story✨ Why it's important to remember the audience on the other side of the screen✨ Tools and training you can use to grow your skills and confidence✨ Three things you can do today to prepare for your first public speaking opportunity
    Jacqui Maloney is an actress/voiceover artist and media trainer. Using her years of experience on stage, in front of a camera and on a microphone, Jacqui helps mentor those in the business space about how to promote themselves best and share their story with the world using different forms of media.
    Need help building confidence and nailing your performance on camera? Maybe you want to become a more charismatic public speaker? Or, if you want to improve your vocal skills for podcasts or live interviews, Jacqui is your go-to.
    Connect with Jacqui Maloney
    LinkedIn: https://au.linkedin.com/in/jacqui-maloneyInstagram: https://www.instagram.com/jacquimaloneycoaching/
    Resources and links
    Book your seat: A Stage Unscripted Event in MelbourneWebsite: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp
    What does an aligned and profitable business look like for you? Take the quiz. 

    • 41 min
    Why my sale conversion rates are so high

    Why my sale conversion rates are so high

    What's your sale conversion rate?
    I have a 95% discovery call conversion rate. So if a potential coaching client books a time to speak with me, I will assume they’re keen to get started.
    And around 80% of people who DM me on Instagram about my programs also decide to work with me within 1-2 weeks of that first message.
    Both of which are very high for my industry.
    I often share this information with my coaching clients and am met with questions like what is sale conversion rate, how I can improve mine, and how I can use this information to inform my sales and content marketing strategy.
    I will answer all of these questions and share seven quick and easy changes you can make to improve the sale conversion rate in your business.
    Resources and links
    Book your spot: Ethical Content Marketing Series
    Schedule a call: Let's see if the Ethical Content Marketing Series is right for you
    Website: rachelkurzyp.com.au
    Instagram: @rachel_kurzyp

    • 8 min

Customer Reviews

5.0 out of 5
35 Ratings

35 Ratings

donna_wallace ,

Fantastic marketing podcast!

I love the diversity of practical content on this show. Rachel asks great questions and the conversations are authentic, empowering and most of all - useful!

MariahMac22 ,

Purpose-led marketing podcast!!!

Love this! Love what Rachel stands for and how she brings on guests to explain concepts. I listened to the SEO episode and learnt so much!

RachatShineCopy ,

Awesome 👏

Full of ethics, ideas and savvy takes on small business ownership. So so SO much value in every episode.

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