The Real Estate Sessions Bill Risser

Ron Shuffield is a respected figure in the business industry, recognized for his contributions as the founder of the Beacon Council and his leadership roles at the Chamber of Commerce and the Coral Gables Community Foundation. He views his career journey as a continuous learning experience, underlining the importance of mentorship, aligning with individuals of integrity, and the transformative power of personal growth within the industry. Shuffield's perspective has been shaped by his commitment to ethical business practices, such as trust, integrity, and longevity, and his belief in engaging in community roles. His guiding principle revolves around having respect and maintaining grounded values, ensuring that his team supports the company's core principles. Consequently, his approach highlights the importance of continuous learning, ethical conduct, and community involvement in building a long-lasting and successful career.

Transcript
00:00:00 - Bill Risser
Hi, everybody. Welcome to another real estate sessions rewind episode as I continue my spring break. This break is nearly finished, and we will soon be back.

00:00:08 - Ron Shuffield
I don't know if I ever asked for business. It just comes to us because our associates are very active in whatever they're doing in the community, too. When people come to work for us, I say, you know, get involved in something you like doing, something that benefits the community.

00:00:26 - Bill Risser
You're listening to the real estate sessions, and I'm your host, Bill Risser. With nearly 25 years in the real estate business, I love interview industry leaders, up and comers, and really anyone with a story to tell. It's the stories that led my guests to a career in the real estate world that drives me into my 9th year and nearly 400 episodes of the podcast. And now, I hope you enjoy the next journey. Hi, everybody. Welcome to episode 354 of the Real Estate Sessions podcast. Thank you so much for tuning in. Thank you so much for telling a friend, as I always say. And today we're going to have a lot of fun. I am talking to Ron Sheffield. Ron is the CEO and president of the Berkshire Hathaway Home Services EWM Realty operation in Miami. We'll say South Florida. I met Ron with our CEO when Michael Davey was out here traveling through Florida, just kind of getting a sense of the Florida market for an australian. It was unique to be able to experience that. Ron was kind enough to have lunch with us, and, boy, I could tell just how during that conversation, he was somebody I had to talk to. It's somebody's story I had to get. So I'm really excited to get this thing started. Ron, welcome to the podcast.

00:01:36 - Ron Shuffield
Yeah, thank you, Bill. It's good to be here. Yeah.

00:01:38 - Bill Risser
You know, you and I met about a month ago or so, maybe a little longer down in your neck of the woods, Coral Gables area. We had a really nice lunch with Nina Fabri from the Berkshire Hathaway Home Services company. Right?

00:01:50 - Ron Shuffield
Yes, absolutely. Absolutely. Fun day with you guys.

00:01:52 - Bill Risser
It was really fun to talk to you and learn about, really, the unique space that the Miami real estate market is. And we're going to talk more about that. But first, I always start the podcast with where everything started for Ron. Now, I'm pretty sure, uh, and most people probably could tell that that accent's probably not a south Florida native, right? So far, so good. Yeah.

00:02:16 - Ron Shuffield
I grew up in New York City.

00:02:19 - Bill Risser
So let's go with where you grew up and and how long. How long before you made the move down here?

00:02:25 - Ron Shuffield
Sure. Well, I grew up in Tennessee and still the fifth largest

In the latest Real Estate Sessions Rewind episode of 'The Real Estate Sessions,' Episode 365 is this week as host Bill Risser sat down with Luke Carl, a former rock and roll bar owner who transitioned into real estate investing. Luke's journey into real estate was influenced by his family background in construction and his desire to be closer to his wife's family, leading him to invest in various markets and adapt to changing conditions in the industry.
During the episode, Luke shared some valuable insights and tips for finding success in real estate investing:

1. **Patience and Hard Work:** Luke emphasized the importance of patience, hard work, and hustle in achieving success in real estate investment. He highlighted the need to slow down and put in the effort to see results.

2. **Targeting High Demand Markets:** Luke's strategy involves targeting towns with high vacation demand but low permanent residency rates for his successful short-term rental business. By understanding market dynamics, he has been able to maximize his returns in these areas.

3. **Responsive Client Service:** Luke stressed the importance of being responsive to clients and building strong relationships in the industry. He believes that being available and attentive to clients' needs can set you apart in the competitive real estate market.

Introduced amidst the struggle of a terminal illness, John's Die Happy Tour is a testament to the human spirit's resilience and creativity. This remarkable endeavor, spearheaded by John, focuses on spreading happiness through surprising loved ones with creative gestures and meaningful interactions, even while facing personal adversity. Bill Risser, observing John's journey, commends his unique approach to celebrating life. Risser, moved by John's determination and positivity, emphasizes the profound impact of John's actions, which involve surprising folks and creating unforgettable memories for his loved ones and people he's just met. According to Risser, John exemplifies the power of giving and making the most of every moment, inspiring admiration and support.
Here are three key takeaways from the episode:
1. **Spread Joy Through Simple Acts**: John's tour highlights the significance of small gestures in making a difference in someone's life. As Bill Risser mentioned, John finds true happiness in bringing about a positive change in others' lives, echoing the sentiment that "it's better to give than to receive."
2. **Create Lasting Memories**: Despite the challenges he faces, John is committed to making the most of every moment. By surprising his loved ones with thoughtful gestures, he aims to leave a lasting impact and inspire others to appreciate life and the joy of giving.

3. **Embrace Resilience and Creativity**: John's story is a testament to resilience and creativity in the face of adversity. His ability to find unique and humorous ways to surprise people with gifts showcases his unwavering spirit and determination to spread happiness.

As John eloquently put it, "Point your toes. It's the last thing the judges see." This metaphor shared by John reflects his approach to life, where he is focused on making the most of every opportunity and leaving a positive mark on the world.

OVERVIEW
Sam DeBianchi is a native of Fort Lauderdale and the proud owner and founder of Debianchi Real Estate. Her extensive background in real estate, along with her successful brokerage, has led her to be featured on the television show "Million Dollar Listing" and open her own real estate shop after gaining valuable experience in the field for around three years. When it comes to the NAR settlement, DeBianchi harbors a critical perspective, expressing skepticism about its potential impact on real estate agents. She believes that top-performing agents, who provide substantial value to their clients, shouldn't worry too much about the settlement as they already exceed the basic requirements. DeBianchi's viewpoint, shaped by her experience in the industry, emphasizes the importance of being hands-on and selective when choosing a brokerage, underscoring the necessity of a supportive and conducive environment for success in the real estate industry. Her overall focus lies in providing exceptional service and adaptability in navigating industry changes.
Sam's blog post on the NAR Settlement
TIME STAMPS
(00:01:42) Elevating Real Estate Professionalism Through NAR
(00:08:34) "Thriving in Real Estate through Nightlife Skills"
(00:15:05) Personalized Client Relationships in Luxury Real Estate
(00:20:33) Prioritizing Personalized Mentorship in Real Estate Brokerage
(00:26:12) Realtors' Journey to Rebuild Consumer Trust
(00:29:52) Collaborative Nature of Real Estate Deals
(00:36:05) Transition to a Balanced Real Estate Market

KEY TAKEAWAYS
- Real estate agents are discussing the impact of the recent NAR settlement on agent professionalism and consumer trust.
- Sam DeBianchi emphasizes the importance of buyer agreements in preventing dishonest practices and elevating the industry's reputation.
- DeBianchi highlights the expertise, market insights, and personalized services that real estate agents provide, going beyond what buyers can access on their own.
- DeBianchi's experience managing a nightclub helped her develop skills in managing people, marketing, selling, and making quick decisions, which she successfully applied to her real estate business.
- DeBianchi emphasizes the significance of personality over price in the luxury real estate market, stressing the value of building relationships with clients based on their needs and preferences.
- Consumer distrust towards real estate agents due to lack of honesty has created a negative perception of the industry, emphasizing the need for effective representation.
- There is a prediction of a shift towards a more normal real estate market in the upcoming years, requiring adaptability in different market conditions and providing value beyond quick sales.


Socials:
- Twitter: www.twitter.com/SamDeBianchi
- Instagram: www.instagram.com/samdebianchi
- Facebook: www.facebook.com/samdebianchi
- YouTube: www.youtube.com/samdebianchi5650

TRANSCRIPT
00:00:00 - Sam DeBianchi
There's always this post that I see around on Facebook, and it lists like a hundred things of what the buyer agent does. And I appreciate that. But I also don't love that post. And reason being is because some of those items, any, anyone could say, oh, well, I can do that, you know, and I want to take it to a different level to where someone is like, I can't really do that. Peace.

00:00:28 - Bill Risser
You're listening to the real estate sessions, and I'm your host, Bill Risser. With nearly 25 years in the real...

Colorectal Cancer Awareness Month, recognized each March since its official inception by President Clinton in 2000, emphasizes the critical need for early colon cancer screenings to mitigate disease progression. Survivor Bill Risser offers a deeply personal viewpoint on this topic. His perspective, shaped by his own journey battling colon cancer, highlights the importance of regular screenings, particularly colonoscopies, for early detection and high survival rates. Risser's experiences also underscore the value of a strong support system during treatment and recovery, as well as the significance of maintaining a positive mindset throughout the process. His advocacy for colorectal cancer awareness is imbued with a sincere dedication to encouraging others to prioritize their health through regular screenings, especially those over 45 or with a family history of the disease.

ColorectalCancer.org
Post 1 - The Three Words You Never Want to Hear
Post 2 - My Top Ten Takeaways From Colon Cancer Surgery
Port 3 - Therapy Treatment Begins
Post 4 - Chemo and Caffeine - A True Story
Post 5 - It's All About the People, Not the Cancer
Post 6 - My Life a Fortnight at a Time
Post 7 - Bumps in the Road
Post 8 - And Down the Stretch They Come!
Post 9 - Elephants, Ants and Gelato

Matthew Simpson is a proficient entrepreneur with extensive experience in the technological and business development sectors. His perspective on LoLo, a relationship retention tool, is deeply influenced by his unique background. Simpson perceives LoLo as a crucial means for real estate agents to stay relevant with their network by providing local, significant gifts consistently. He contends that nurturing relationships and expanding one's network is vital for long-term success in sales, particularly in domains involving infrequent, high-value transactions. Simpson emphasizes the importance of overcoming the fear of rejection and failure, viewing each setback as a valuable learning opportunity paving the way for future triumphs. Furthermore, he sees Lolo as a tool that not only supports local independent businesses but also helps to maintain the unique community atmosphere that differentiates these businesses from larger corporate chains.
00:04:07) Harmonious Diversity: Nashville's Community Tapestry
(00:15:58) Market-Driven Solutions Fuel Business Expansion Success
(00:19:12) Learning from Failures: Entrepreneurial Guidance and Impact
(00:24:25) Monthly Gifts for Real Estate Agents Strategy
(00:29:42) Building Relationships for New Real Estate Agents
(00:29:42) Enhancing Sales Success Through Network Relationships
(00:00:00) "And so that began the initial discussion for what is now Lolo, which is, how can we help them stay top of mind with an item of value, with something meaningful and local, with a write up, with pictures." - Matthew Simpson
(00:04:06) "Matthew Simpson (00:04:07): "When I think about what was so special about growing up in Nashville and then comparing it to mean it was always the people. The people were just so kind, thoughtful, welcoming, just a really community centric vibe." - Bill Risser

(00:13:14) "I was going to say, the entrepreneur runs deep in you. You want to create your own things, and that's great." - Bill Risser (00:13:14)" - Bill Risser

(00:17:28) "If you can find someone who has a specific need and go address that need, and that need allows for enough money to be paid to solve it, that's where you really want to focus your efforts." - Matthew Simpson" - Matthew Simpson

(00:27:11) "The psychology of receiving something that was given to you creates a very positive response and makes people feel good. And that's really what we deliver." - Matthew Simpson" - Matthew Simpson

(00:30:41) "If I look back and think about had I prevented myself from failing at something, would it have been an improvement in my career? And I would say absolutely not. In fact, I wish I had failed faster." - Matthew Simpson