The Rise & Demise of Mikayla Nogueira ft. Coco Mocoe infinite scroll

In this week’s episode, we explore the rise and possible demise of TikTok beauty star Mikayla Nogueira with the help of creator, podcaster, and trend forecaster Coco Mocoe!
We look at Mikayla’s astronomical rise to success and why she resonated so strongly with audiences, before looking at the controversies and backlash she has faced during her tenure as a top creator, including the most recent controversy surrounding her P. Louise product collaboration. We finish by exploring what has gone wrong for Mikayla, where she goes from here, if her circumstances are simply symptomatic of the TikTok era of creators, and if she can regain audience trust online to move forward with her career. 
Find Ahead of the Curve with Coco Mocoe here: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ
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Timestamps:
3:06 Intro + who is Mikayla Nogueira
4:57 Mikayla’s career history
12:55 "Try being an influencer for a day"
19:05  Jaclyn Hill IG comments
27:06 Waitress story
33:47 Lash-gate
44:24 Wedding drama
52:36 P. Louise collab & backlash
Resources:
https://www.insider.com/mikayla-nogueira-background-controversy-feud-mascara-2023-1#beauty-influencer-mikayla-nogueira-skyrocketed-to-fame-but-the-tide-appears-to-be-turning-1
https://www.cosmopolitan.com/style-beauty/beauty/a45190649/mikayla-nogueira-tiktok/
https://centennialworld.com/mikayla-nogueira-backlash-resurfaced-tiktok-try-being-an-influencer-for-a-day/ 
https://centennialworld.com/tiktok-expose-mikayla-nogueira-alleged-instagram-comments-jaclyn-hill-influencer/ 
https://centennialworld.com/mikayla-nogueira-address-tiktok-drama-519-try-being-an-influencer-for-a-day-jaclyn-hill-comments/ 
https://centennialworld.com/mikayla-nogueira-accused-wearing-false-eyelashes-loreal-telescopic-lift-mascara-tiktok-review-fake/ 
https://centennialworld.com/jeffree-star-returns-to-review-loreal-mascara-amid-mikayla-nogueira-review-scandal/ 
https://www.youtube.com/watch?v=c2SzbhI2LHI 
https://www.dexerto.com/entertainment/mikayla-nogueira-finally-responds-to-wedding-drama-amid-claims-it-was-sponsored-2235632/ 
https://www.youtube.com/watch?v=vrl0gp5Bw08
https://www.youtube.com/watch?v=2Qlls-2wLTo 
https://www.youtube.com/watch?v=5hH0p3LK5ok 
https://www.youtube.com/watch?v=8p3t7DP4mcI