68 episodes

This podcast helps rural business owners, sales managers and reps be more productive and profitable by sharing insightful and intelligent conversations with guests who are at the top of their game. So if you are a rural company or rural marketing professional that wants to profit more, this show is made just for you.

The Rural Sales Show St John Craner

    • Business
    • 5.0 • 5 Ratings

This podcast helps rural business owners, sales managers and reps be more productive and profitable by sharing insightful and intelligent conversations with guests who are at the top of their game. So if you are a rural company or rural marketing professional that wants to profit more, this show is made just for you.

    #68 A Sales Management Masterclass w/ Keith Rose

    #68 A Sales Management Masterclass w/ Keith Rose

    “You can’t scale dependency”

    Keith is named one of the Best Leadership Coaching organizations worldwide. Since 1989, Keith has coached over 3 million managers and salespeople on six continents in over 75 countries. He’s the author of Coaching Salespeople into Sales Champions, the #1 best-selling sales management coaching book on Amazon and Sales Leadership, which was named Amazon’s 2018 Sales Leadership Book of the Year. He was also named one of the most influential coaches by Inc. magazine and Fast Company.

    We discuss:
    – why sales managers prefer to deflect their own training by talking about their team instead of themselves
    – the top three attributes of highly successful sales managers
    – the importance of taking time to self-reflect to improve self-awareness
    – how to manage for accountability and under-performance
    – the vital need for conversations of care when coaching your rural sales team

    We were extremely fortunate to get Keith to come on show so buckle up for a sales management masterclass.

    This one was a cracker.

    Enjoy.

    +++
    Download many of his generous free sales leadership and coaching resources here:
    https://keithrosen.com/

    Connect personally with Keith on LinkedIn here:
    https://www.linkedin.com/in/keithrosen/

    +++
    Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

    Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

    Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

    To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

    For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here
    (https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation)

    For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

    • 1 hr 22 min
    #67 Lessons For Sales Leaders From A High Performance Sports Leader

    #67 Lessons For Sales Leaders From A High Performance Sports Leader

    “When you preach excellence and practice mediocrity you are a liar.”

    Allistair McCaw is a high performance coach, best-selling author of 7 books and sought-after keynote speaker based in Florida and is himself a former World Champion Duathlete. He has trained many South African cricketers and tennis players like Graeme Smith and Kevin Anderson and spent time with Roger Federer.

    He’s also worked alongside well known ATP/WTP tennis legend Nicholas James Bollettieri who trained Andre Agasssi, Venus and Seren Williams, Monica Seles, Boris Becker and Maria Sharapova.

    We talk what sales leaders can learn from top sports coaches and the importance of vulnerability when it comes from leading from strengths. We also talk about why it’s vital to have the 3Cs: Character, Competence + Coachability. We also touch on how you need to show how much you care for each individual on their team so they trust you and work for you.

    This is a great episode for rural sales managers and leaders who want to learn to get better and get the most from their rural sales team.

    Enjoy.

    +++
    To connect with Allistair do this here on LinkedIn:
    https://www.linkedin.com/in/allistair-mccaw-552a0a89/

    Buy any of his 7 best-selling brilliant books here:
    1. Habits That Make A Champion
    https://shorturl.at/fQPhF

    2. Champion Minded: Achieving Excellence in Sports and Life
    https://shorturl.at/URgFU

    3. Mindset Is Your Superpower: 77 Ways to Achieve Excellence in Your Habits, Routine & Life
    https://shorturl.at/vrATT

    4. Developing A Winning Attitude & Mindset
    https://shorturl.at/aBUMm

    5. BECOMING A GREAT TEAM PLAYER: How to Positively Impact and Contribute to a Winning Team Culture
    https://shorturl.at/ilROf

    6. 7 Keys To Being A Great Coach: Become Your Best and They Will Too
    https://shorturl.at/i8t1t

    7. Lead with Purpose, Make an Impact: 44 Lessons in Effective Coaching & Leadership
    https://shorturl.at/ODPpm

    Subscribe to his Podcast here (Apple and Spotify)
    Apple Podcast: https://tinyurl.com/y2b88nr9
    Spotify: https://tinyurl.com/yc2prnxb
    +++
    Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

    Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

    Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

    To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

    For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here
    (www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation)

    • 1 hr 2 min
    #66: My Top 10 Podcasts I Listen And Learn From w/ St John Craner

    #66: My Top 10 Podcasts I Listen And Learn From w/ St John Craner

    In this solo podcast, St John shares his top 10 recommended podcasts and email newsletters, emphasizing the value of continuous learning and expanding knowledge. He provides insights into each podcast and newsletter, highlighting their relevance to human behavior, psychology, neuroscience, and personal development. St John encourages listeners to convert their downtime into uptime by leveraging podcasts and newsletters for learning and personal growth.

    Here are some of the key takeaways:
    -The Importance of Continuous Learning: St John underscores the necessity of ongoing education for both personal and professional development.

    -Top 10 Recommendations: A curated list of podcasts and email newsletters that delve into topics such as human behavior, psychology, neuroscience, and personal development.

    -Maximizing Downtime: Tips on how to turn idle moments into productive learning opportunities using podcasts and newsletters.

    Check out the top 10 podcast here!
    1. The Knowledge Project by Shane Parrish
    https://podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481

    2. Hidden Brain by Shankar Vedantam
    https://podcasts.apple.com/us/podcast/hidden-brain/id1028908750

    3. The Diary of a CEO by Stephen Bartlett
    https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-with-steven-bartlett/id1291423644

    4. The Psychology Podcast by Scott Barry Kaufman
    https://podcasts.apple.com/us/podcast/the-psychology-podcast/id942777522

    5. The School of Greatness by Lewis Howes
    https://podcasts.apple.com/us/podcast/the-school-of-greatness/id596047499

    6. SmartLess by Jason Bateman, Sean Hayes, and Will Arnett
    https://podcasts.apple.com/us/podcast/smartless/id1521578868

    7. Impact Theory by Tom Bilyeu
    https://podcasts.apple.com/us/podcast/impact-theory-with-tom-bilyeu/id1191775648

    8. Finding Mastery by Dr. Michael Gervais
    https://podcasts.apple.com/us/podcast/finding-mastery-with-dr-michael-gervais/id1025326955

    9. The Business of Authority by Jonathan Stark and Rochelle Moulton
    https://podcasts.apple.com/us/podcast/the-business-of-authority/id1332689389

    10. The Tim Ferriss Show
    https://podcasts.apple.com/us/podcast/the-tim-ferriss-show/id863897795

    Bonus Podcast: The High Performance Podcast By Jake Humphrey and Damian Hughes
    https://podcasts.apple.com/gb/podcast/the-high-performance-podcast/id1500444735

    +++
    Connect on LinkedIn:
    www.linkedin.com/company/agrarian/

    +++

    Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

    Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

    Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

    To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

    For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation)

    • 23 min
    #65 Celebrating or Glorifying AgTech? w/ Nathan Faleide

    #65 Celebrating or Glorifying AgTech? w/ Nathan Faleide

    Nathan Faledie is a Dakota based farmer who writes a lot about the trials, triumphs and tribulations of Agtech.
     
    He comes very much from a farmer-first perspective and is known round the traps for asking good qualifying questions when thinking about the adoption or pros and cons of Agtech on-farm.

    Nathan is unapologetic in challenging industry norms and assumptions so I got into the show to stir the pot somewhat and offer a different perspective and has an extensive background in Ag and Agritech.

    Enjoy.

    Show Notes:

    Listen to ⁠Ag-Uncensored⁠ podcast on ⁠Spotify⁠ (https://shorturl.at/jIbsW) and ⁠Apple Podcasts⁠ (https://shorturl.at/cKHQQ)

    Connect with Nathan ⁠here
    (https://www.linkedin.com/in/nathan-faleide-036b43b5/)

    +++

    Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

    Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

    Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

    To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

    For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

    • 59 min
    #64 Sales Tips From Top Performing Machinery Sales Manager w/ Tony Hennessey

    #64 Sales Tips From Top Performing Machinery Sales Manager w/ Tony Hennessey

    “The minute we begin to think we have all the answers, we forget the questions.” Madeleine L’Engle



    This week we speak to top selling machinery area sales manager Tony Hennessey from JCB Construction which is part of the Power Farming Group. (www.powerfarming.co.nz)

    Tony is based in Waikato, New Zealand and has enjoyed a meteoric rise to his current role in less than 7 years.

    He has been a consistent top sales person and winner of company sales records in large and mini excavators and strives for excellence.

    We talk about how he got to where he is today, the struggles and sacrifices he made, the lessons he learnt along the way (including catching himself when he got arrogant and strayed from the system or process he’d put in place) and the structure, routine, rituals and habits he’s installed to support his success (top traits of a high performer there btw 😊

    He also talks about what he teaches and trains his team on and what he looks out for most in performance drawing from his own experiences. If you sell machinery and are struggling this is episode for you and I have no doubt we will be hearing a lot more about Tony in Ag leadership soon enough.
    +++
    Connect on LinkedIn: www.linkedin.com/company/agrarian/

    To connect him direct: realgearliveshere@gmail.com
    +++
    Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

    Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

    Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

    To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

    For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

    • 1 hr 7 min
    #63: Lessons on Leadership from High Performance Rugby w/ Beau Robinson

    #63: Lessons on Leadership from High Performance Rugby w/ Beau Robinson

    This week we got lucky and managed to convince former Waratahs, Queensland Reds and Wallabies player Beau Robinson to come onto the show.

    Beau specialises in leadership coaching predominantly to the Ag sector and shares many lessons on what he learnt along the way as a high performance athlete and how they translate into the corporate and agri world.

    We talk plenty of footy and code with a good dose of talking about business, coaching, management and the difference between them all.

    Beau shares some gold with key insights working alongside high performance athletes and coaches across his illustrious career. Make sure you take note of them.

    Enjoy.

    This week we got lucky and managed to convince former Waratahs, Queensland Reds and Wallabies player Beau Robinson to come onto the show.

    Beau specialises in leadership coaching predominantly to the Ag sector and shares many lessons on what he learnt along the way as a high performance athlete and how they translate into the corporate and agri world.

    We talk plenty of footy and code with a good dose of talking about business, coaching, management and the difference between them all.

    Beau shares some gold with key insights working alongside high performance athletes and coaches across his illustrious career. Make sure you take note of them.

    Enjoy.

    +++

    To connect with Beau do this here on LinkedIn:
    https://www.linkedin.com/in/beaurobbo/

    To buy his brilliant book In The Arena go here:
    https://www.amazon.com.au/Arena-business-climbing-overcoming-adversity/dp/0648540421

    +++
    Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

    Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

    Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

    To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

    For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

    • 1 hr 3 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

BelleBaker00 ,

Rural and Relatable!

I’m thrilled to find a podcast that focuses not just on sales, but rural sales! It absolutely relevant and relatable - there are gems in every episode! #kudos St John - I love being in your orbit!!
(Belle from Tractoring For Women)

Fannytangles ,

Thank you St John & Guests

Without a doubt the preeminent rural sales podcast, if making sales in Agriculture is your thing I highly recommend St John and his amazing back catalogue of enlightened conversations. Thank you to St John and his amazing contributors 👏👏👏

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