59 min

The Sales and Marketing Flywheel, with Jordan Henderson and Sarah Harkness Revenue Architect Powered by Sales IQ

    • Management

Hypergrowth companies differentiate themselves with world class alignment between sales and marketing. Instead of a linear handoff from marketing to sales, a virtuous cycle between both groups improves the company’s overall ability to deliver value to prospects and customers alike.
Tune in to this episode of The Revenue Architect, with Jeff, Jordan Henderson of RingDNA, and Sarah Harkness of Cattledog Digital where you will learn:
The importance of speed-to-lead
Contextualized positioning for your customer's pain points
Qualification to identify your strike zone
Why using a playbook, sequence and cadence works
Connect with Jeff https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)
Connect with Sarah https://www.linkedin.com/in/sarahkateharkness/ (https://www.linkedin.com/in/sarahkateharkness/ )
Connect with Jordan https://www.linkedin.com/in/jordanmichaelhenderson/ (https://www.linkedin.com/in/jordanmichaelhenderson/)
Thanks to https://www.salesiqglobal.com/ (Sales IQ Global) for powering The Revenue Architect Podcast!

Hypergrowth companies differentiate themselves with world class alignment between sales and marketing. Instead of a linear handoff from marketing to sales, a virtuous cycle between both groups improves the company’s overall ability to deliver value to prospects and customers alike.
Tune in to this episode of The Revenue Architect, with Jeff, Jordan Henderson of RingDNA, and Sarah Harkness of Cattledog Digital where you will learn:
The importance of speed-to-lead
Contextualized positioning for your customer's pain points
Qualification to identify your strike zone
Why using a playbook, sequence and cadence works
Connect with Jeff https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)
Connect with Sarah https://www.linkedin.com/in/sarahkateharkness/ (https://www.linkedin.com/in/sarahkateharkness/ )
Connect with Jordan https://www.linkedin.com/in/jordanmichaelhenderson/ (https://www.linkedin.com/in/jordanmichaelhenderson/)
Thanks to https://www.salesiqglobal.com/ (Sales IQ Global) for powering The Revenue Architect Podcast!

59 min