The Science of Us Deep Sphere/Heelix

The AI landscape has evolved significantly over the past decade, with ChatGPT marking a distinctive turning point one year ago. We now live in a world where AI is both hailed as revolutionary, and at the same time feared for its destructive potential. So how is AI shaping our behaviour and augmenting who we are as humans? We speak with Gareth Rydon, Co Founder of Friyay, a Generative AI studio helping businesses navigate the world of generative AI to identify real opportunities to enhance both customer and employee experiences. In this session we cover everything from how it is shaping who we are, the integration of AI into our daily lives, its real potential to liberate our time, the dangers of falling into a trap of over-reliance and what the future might hold.



Gareth Rydon: https://www.linkedin.com/in/garethrydon/

Ethan Mollick Articles: https://www.oneusefulthing.org/p/everyone-is-above-average

https://www.oneusefulthing.org/p/now-is-the-time-for-grimoires

We talk with clinical psychologist Simon Kinsella about the personality traits that can affect our mental health, the changing dynamics of mental health in the workplace and the benefits and drawbacks that AI can have on our collective mental well-being.

Today we talk to Ed Brenac or Coach as he’s better known. Ed is the head of Team Experience at Winning Group but has also coached some of Australia’s best sports people during his team as a boarder and teacher at The Scots College.

Ed talks to us about what makes a successful team to him, whether that be on the field or in an office, how he defines success and the importance of intrinsic motivation to really motivating people.

They say that a great team is the sum of all of its parts, there’s no I in team, everyone knows those common sayings but the question is what actually makes  a great team and it’s this elusive search that many people go through whether you’re in a professional setting, in a business setting or in a sporting setting, everybody is looking for what is dynamic makeup of that team that will get me the absolute best result when it comes to how they perform, how they get on with each other and ultimately how they can succeed as one collective unit.

It’s very true for founding teams that this is even more critical. How do I put together  a team that’s going to get me the absolute right outcome and lead me to a path of success when the road is very rocky along the way? 

Katharina Kuehn and I sat down to really go over this in more detail, but specifically looking at it from a lens of neuroscience. What is it that makes great teams at a fundamental level, the emotional level and how do values play into things? 



0:00 - 1:57 - Intro

1:57 - 7:05 - Composition of a high performing team

7:05 - 9:04 - Evolutionary advantage of diversity

9:04 - 11:35 - Origins of a founding team (promo clip - diversity of values)

11:35 - 13:11 - Evolution of needs

13:11 - 15:35 - The golden triangle: visionary, hustler hacker (promo clip)

15:35 - 16:42  - Diversity vs uniformity

16:42 -20:23 - The emotional makeup of a founder

20:23 - 23:29 - What drives a founder?

23:39 - 26:07 - The dangers of getting it wrong

26:07 - 28:07 - Managing expectations

28:07 - 30:38 - Overcoming adversity

30:38 - 33:06 - The importance of shared values (promo clip)

33:06 - 34:20 - Outro

In today’s episode, we talk to Katharina Kuehn, Chief Neuroscience & Strategy Officer at Winning Group and Deep Sphere Founder about the role of personality in consumer behaviour and how marketers can tap into the latest neuroscience research to better understand their audiences using what she has called Personalisation 3.0.

If you’d like to learn more about how you can connect with your customers and audiences in the most personal and salient way, visit deepsphere.io or get in touch at hello@deepsphere.io.

Katharina Kuehn - https://www.linkedin.com/in/katharina-kuehn-07190a34/



00:00 - Intro

01:22 - How we make decisions

02:21 - Role of the subconscious mind in decision making 

04:37 - Where tastes and preferences come from

06:22 - Neuro pricing 

08:27 - Brand preference and personality

10:13 - History of personalisation

13:39 - How do businesses personalise?

15:31 - What is Personalisation 3.0?

17:13 - Who does it well?

19:35 - Algorithms vs deeper understanding

23:57 - Increasing interest in understanding ourselves  

25:04 - Personalisation examples

27:11 - How can marketers start personalising better?

30:26 - Looks can be deceiving

How well do we understand our deepest emotional drivers and decision making? You might be surprised to know that the answer is not well at all. In our conversation with Katharina Kuehn, Founder of Deep Sphere and Chief Neuroscience and Strategy Officer at the Winning Group, we examine where we are as a society when it comes to empathy and how the role of neuroscience can not only help us understand ourselves, but how to deal with those around us.



You can learn more about Katharina here: https://au.linkedin.com/in/katharina-kuehn-07190a34/en

You can learn more about Deep Sphere here: https://www.deepsphere.io/