2 episodes

A Strategic Market Report ROADMAP will tell you HOW to separate yourself from your competitors on SERVICE and VALUE to surge ahead, HOW MUCH more you could be making with the business you have right now, and HOW TO DOMINATE and take the lead.

The Secret Shopper Files Inspired Growth Training

    • Business

A Strategic Market Report ROADMAP will tell you HOW to separate yourself from your competitors on SERVICE and VALUE to surge ahead, HOW MUCH more you could be making with the business you have right now, and HOW TO DOMINATE and take the lead.

    Episode #2- (The Auckland Files) TEN Agencies: Staff Disconnect, ‘Too busy’ to GROW…Finding another $127,000 per year in fees

    Episode #2- (The Auckland Files) TEN Agencies: Staff Disconnect, ‘Too busy’ to GROW…Finding another $127,000 per year in fees

    In our second episode of the Secret Shopper Files, this time we deliver a Strategic Market Report in Auckland, New Zealand.We were surprised that not only were vital points of difference missing, but also something even more important- the ability to connect with the prospective client on a person to person level.In this episode, we spend quality time on how you can improve with your prospective client service experience, but also discuss what type of content you could be teaching and educating with your prospective clients so that you can dominate and lead the market.Plus we reveal a sample fee analysis based on what agents should be charging in the Auckland area and how additional fees could be earning an agency of 300 doors/managements another $127,000 per year.Like in the Secret Shopper Files Episode #1- We found this marketplace READY to be DOMINATED by a quality agency.Michael Sanz leads the podcast supported by Darren Hunter and Deniz Yusuf.For more information on getting a Strategic Market Report done for your marketplace go to secretshopperfiles.com or go to https://inspiredgrowthtraining.com/strategic-market-report

    • 50 min
    Episode #1- (14 Agencies) THE BIG Holes, The 'Low-Balling' and the Surprises!

    Episode #1- (14 Agencies) THE BIG Holes, The 'Low-Balling' and the Surprises!

     In our first 'pilot' episode of 'The Secret Shopper Files' Michael Sanz discusses how his team 'secret-shopped' 14 agencies in Adelaide (South Australia).With the selected offices spread across half of the metro area, the 'rack-rate normal' management and leasing fees Adelaide is known for have been discounted by FOUR PM focussed agencies (that you'd think would be at the 'higher end' of the fee-charging).We also reveal some surprises with their 'points of difference' and have a revealing chat about the overall service experience.Together with Darren Hunter and Deniz Yusuf, Michael Sanz reveals the GOOD, the BAD and the UGLY (without revealing the agencies involved) and have some fun along the way to encourage all agencies everywhere to get GREAT at competing on service and value, instead of competing on fees and a 'race to the bottom'.

    • 42 min

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