33 episodes

Entrepreneurs, Innovators & Great Businesses. We get behind the scenes of Self Made success

The Self Made Theory Ben Campbell

    • Investing
    • 4.9, 17 Ratings

Entrepreneurs, Innovators & Great Businesses. We get behind the scenes of Self Made success

    Leah & Mitch from "LEAH ITSINES | The BARE Guide"

    Leah & Mitch from "LEAH ITSINES | The BARE Guide"

    Serial entrepreneurs are so much fun – and the honesty and openness of my next guests is refreshing……and enlightening.
     
    Leah Itsines and Mitch Caon co-founded BARE - the Balanced And Realistic Eating Guide – a “realistic’ way of looking at food.  They have a big following, including over half a million Instagram followers.
     
    But the BARE Guide isn’t the only thing they’ve launched – they have had a lot, and I mean a lot of business ideas, and many failures along the way….and it’s this piece that is so important for you to listen to. 
     
    It’s all great when we hear stories of success, but listening to people’s failures is even more important – because it’s from this much learning comes.
     
    We cover a lot of ground, including:
     
    The critical importance of staying true to your Vision and your Brand, and what happens when you stray from this
    Are all entrepreneurs control freaks?
    How being a “couple” can work really well in business (if you define your roles well)
    How important it is to not to be scared to fail. You will only get better and better.
    The importance of true customer feedback, not just the feedback from biased friends and family
     
    If you want to find out more about Leah, Mitch or BARE Guide, head to our website www.theselfmadetheory.com/podcast where we have our show notes, plus all the ways you can engage with them.  PLUS, we have some great photos of them & their business in there as well.
     
    Until next time….keep INNOVATING, OVERCOMING and PROSPERING
     
     
    REFERENCES IN THIS EPISODE
    YouTube Failure Video - https://www.youtube.com/watch?v=wsv0_9Q2-Ds&t=903s
     
     
    CONTACT DETAILS
     
    Web:
    www.leahitsines.com
     
    Instagram:
    https://www.instagram.com/leahitsines/
    https://www.instagram.com/mitchcaon/
    https://www.instagram.com/bareguide/
     
     
    Linkedin:
    https://www.linkedin.com/in/mitch-caon-123572121/
    https://www.linkedin.com/in/leah-itsines-b89b93166/
     
     
    Facebook:
    https://www.facebook.com/l.itsines/
      
    YouTube:
    https://www.youtube.com/channel/UC1f8i05q9u7fTMCkJxjhfTQ
     
    If you’re an entrepreneur, or business leader, and are faced with challenges in your startup, scale up or established business that you’re not sure how to solve for, then contact us to discuss how our Executive Coaching / Advisory practice can help you.  Email us on coaching@theselfmadetheory.com

    • 36 min
    Dineth from "Foxie Games"

    Dineth from "Foxie Games"

    How do you move from being an aerospace engineer working on missile systems to running your own video game development company?
     
    That’s part of the story of Dineth Abeynayake, founder of Foxie Games.  Foxie produces mobile-based games that sell across the world, some which lead their category.
     
    It’s a pretty fascinating story, and we cover a lot in this interview on how to start and build a company. If you’ve got a side hack going on, this is well worth the listen.
     
    Some key themes that come out in this interview include:
     
    How to leave a stable career to pursue your passion
    How an entrepreneur moves from doing it all themselves to relying on their team
    What’s involved in the game development cycle
     
    If you have a creative itch that needs to be scratched, I’m sure you will enjoy Dineth’s story.
     
    If you want to find out more about Dineth, how to connect on social media and where to download Foxie apps, head to our website www.theselfmadetheory.com/podcast.
     
    Until next time - keep INNOVATING, OVERCOMING and PROSPERING
     
    CONTACT DETAILS FOR FOXIE GAMES
     
    Web:
    https://www.foxieventures.com/
     
    Instagram:
    https://www.instagram.com/foxieventures/
     
    LinkedIn:
    https://www.linkedin.com/company/foxie-games/
     
    Facebook:
    https://www.facebook.com/FoxieVentures/
     
    Twitter:
    https://www.twitter.com/FoxieVentures
     
    YouTube:
    https://www.youtube.com/channel/UCC2lLTJeegBn1Tax8A14FAw
     
    NEED HELP WITH YOUR BUSINESS / IDEA?
    If you’re an entrepreneur, or business leader, and are faced with challenges in your startup, scale up or established business that you’re not sure how to solve for, then contact us to discuss how our Executive Coaching / Advisory practice can help you.  Email us on coach@theselfmadetheory.com

    • 35 min
    Role Reversal - Ben gets Interviewed

    Role Reversal - Ben gets Interviewed

    I’ve been a little tardy on getting you some new episodes (of course, I could blame Covid, the editing team, lots of consulting work etc etc…), but mostly I’ve been diverting my attention to some new business ideas I’m working on.
     
    So, in this episode, I’ve done a role reversal – this is an interview, not that I conducted, but that was conducted on me!
     
    Landell, from PlaceOS, asked me last year if I would come on her podcast…and this is the result.  We talk tech, changing business practices, relationships…it’s a pretty diverse conversation.
     
    I must tell you; I LOVE asking the questions – way more than I enjoy answering them.
     
    I have to apologise in advance for the audio quality…it was conducted remotely over the good ol’ internet, so it’s a far cry from the quality that we normally put out on this podcast.
     
    Hope you enjoy it.
     
    If you want to find out more about The Self Made Theory, what we do, how we can help you, and your business…head to our website www.theselfmadetheory.com.
     
    Until next time - keep INNOVATING, OVERCOMING and PROSPERING
     
    Thanks to:
    Landell Archer from Place OS
    www.place.technology

    • 30 min
    Will Bishop, 17 year old Entrepreneur

    Will Bishop, 17 year old Entrepreneur

    What do you do when you discover you’re getting an Apple Watch as a present for Christmas?  For most of us, we’d probably brag about it on social media but for our 17-year-old genius Will Bishop, he decided to do what the likes of Twitter, Reddit and Wikipedia hadn’t done – create apps that actually work well for the Apple Watch.
     
    Fast forward, he has successfully created 3 apps that are currently being used by Apple Watch users all around the world!  In this episode, we speak to him about his journey and what it’s like being an entrepreneur achieving amazing feats at such a young age.
     
    Listen on and be inspired to follow your dream as Will talks about passion, education, and innovation.
     
    In this Episode You’ll Learn:
    How solving problems really is at the heart of entrepreneurship
    Passion matters just as much as education (or maybe it matters more?)
    His experience in winning a competition to attend the Apple Worldwide Conference in California
    Advice to young aspiring developers and entrepreneurs
    How different age brackets balance between Ideas, Risk and Responsibility
     
    Until next time - keep INNOVATING, OVERCOMING and PROSPERING
     
     
    Contact Will Bishop
     
    Website:
    www.willbish.com
     
    Twitter:
    https://twitter.com/WillRBishop
     
    Blog:
    https://blog.willbish.com/
     
    LinkedIn:
    https://www.linkedin.com/in/willrbishop/
     
    Email:
    contact@willbish.com
     
    Will’s Apple Watch apps:
    Chirp for Twitter
    Nano for Reddit
    MiniWiki
     
    NEED HELP WITH YOUR BUSINESS? If you’re an entrepreneur, or business leader, and are faced with challenges in your startup, scale up or established business that you’re not sure how to solve for, then contact us to discuss how our Executive Coaching / Advisory practice can help you. Email us on coach@theselfmadetheory.com

    • 25 min
    Phil De Cesare from "Caparezza"

    Phil De Cesare from "Caparezza"

    Today our guest is Phil, who runs a great business in Adelaide.  If you’re in business, or thinking about going into business, you HAVE to listen to this episode.  There is something in here for everyone:
     
    -Why staying true to your vision pays off
    -The importance of doing what you love
    -The most cost effective thing you can do to differentiate yourself from your competition
    -Realising there are really tough times that business owners can go through
     
     

    Just a warning, there is a part of our conversation where suicide is referenced.  If this is a trigger for you, skip from around the 24 min mark to 26 min mark.   If you need help regarding suicide or mental health, please contact the BeyondBlue Support Service on 1300 22 4636 or visit www.beyondblue.org.au. Or call LifeLine on 13 11 14 or visit www.lifeline.org.au. 
     
    Hope you enjoy the episode….and don’t forget to keep INNOVATING, OVERCOMING & PROSPERING. 
     
    You can find Phil at:
    -Instagram: https://www.instagram.com/caparezzaespresso/
    -Facebook:  https://www.facebook.com/CaparezzaEspressoBar/
    -Web:         http://www.caparezza.com.au/
    -Physical:    26 James Place, Adelaide SA 5000
     
    Don’t forget to subscribe to The Self Made Theory on your favourite podcast app (PocketCasts, Apple Podcasts, Podbean or many of the others available). You can also find us on:
    -Instagram:  https://www.instagram.com/theselfmadetheory/
    -Facebook:    https://www.facebook.com/theselfmadetheory/
    -Twitter:       https://twitter.com/SelfMadeTheory
    -Web:           https://www.theselfmadetheory.com 
     
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    • 1 hr
    Michelle Perugini from "Life Whisperer / Presagen"

    Michelle Perugini from "Life Whisperer / Presagen"

    I love the intersection of technology and healthcare – the potential impacts on a person’s life if you do it right are amazing.
    And that’s where my next guest comes in. Michelle Perugini, Co-Founder of Presagen and Life Whisperer, who shares her story of creating a platform that helps people with one of the most challenging and emotional medical procedures – IVF.
    IVF (In Vitro Fertilisation) is used to overcome a range of fertility issues that many couples experience. Basically, eggs are taken from the woman and fertilised outside of the womb in a specialised laboratory. The fertilised eggs (now embryos) are allowed to grow, usually for 5 days, before being analysed by an embryologist – at which point, based on their experience and what they see in a microscope, they choose the best embryo to be transferred into the woman's uterus to increase the chance that a pregnancy will occur.
    Life Whisperer provides significant help in this process. Michelle and her team have developed an AI (artificial intelligence) engine that has analysed thousands and thousands of embryos from around the world (& their success rates of pregnancy), and use this analysis to improve the selection success rate for embryologists.It’s amazing stuff.
    From a business & product viewpoint, they have had to deal with some interesting challenges along the way (including regulatory approval, despite it not being an invasive medical procedure). It’s rare in most businesses & product development cycles that you have to convince 3 different customer groups before you can successfully sell your product. In this case, Life Whisperer need to convince the medical regulatory authorities, the end consumer (the woman/couple who are going through IVF) and the fertility clinic. Any one of those that don’t believe in what you are doing, and no sale.
    There are heaps of other great things you can learn in this episode, so buckle up for a great conversation.
     
    If you want to find out more, head to our website www.theselfmadetheory.com/podcast where you can find out more about Michelle, Presagen, Life Whisperer and IVF.
     
    Until next time….keep INNOVATING, OVERCOMING and PROSPERING
     
    REFERENCES IN THIS EPISODEhttps://www.ivf.com.au/treatments/fertility-treatments/ivf-treatmenthttps://www.healthdatamanagement.com/news/australian-company-sets-plan-to-gather-diverse-clinical-data-for-ai
     
    Web: https://www.lifewhisperer.co/ https://www.presagen.com/ 
    Linkedin:https://www.linkedin.com/in/michelleperugini/ https://www.linkedin.com/company/16164642 https://www.linkedin.com/company/17921411 
    Twitter: https://twitter.com/DrMPerugini https://twitter.com/Life_Whisperer_ https://twitter.com/Presagen_ 
    Facebook:https://www.facebook.com/lifewhispererco/ 
    NEED HELP WITH YOUR BUSINESS?If you’re an entrepreneur, or business leader, and are faced with challenges in your startup, scale up or established business that you’re not sure how to solve for, then contact us to discuss how our Executive Coaching / Advisory practice can help you. Email us on coach@theselfmadetheory.com

    • 31 min

Customer Reviews

4.9 out of 5
17 Ratings

17 Ratings

Kenobistyle ,

Very inspiring

The range of diverse leaders on subjects I never previously thought would interest me, agricultural technology for example, is inspirational.
To listen to people who have this amazing ethic and are the master of their work really changes the way you approach your thinking in navigating the business world.
Ben has a great way of asking the questions that really cut to the core of what these people are about, what their ethos is.
Highly recommend listening.

Cruga_27 ,

Interesting

Just listened to my very first Self Made Theory podcast, Nuago. Initially I thought the topic would not interest me but I kept listening and found it to be not only interesting but I learned a lot from the 2 speakers as well, they're clearly very passionate about what they do. I’ll definitely be listening to more episodes. Cheers.

Shwashbuckle ,

Great listening!

As a fellow “Adelaide-ian” I find it truely inspiring to be informed and enlightened, by Ben’s podcast, of the truely amazing businesses that South Australia produces. Hearing directly from people who have placed so much on the line to make their dreams and aspirations come true, their successes, their hurdles, their sacrifices and their learnings makes this podcast a wealth of knowledge for anyone thinking of commencing the business founding journey for themselves. But even if you’re not you’ll find lots to learn from the people interviewed. This podcast highlights that South Australia can truely compete at the international level and I’m excited and look forward to hear from the next business leaders Ben will showcase!

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