The SEO Show

Michael Costin & Arthur Fabik
  • 4.5 (17)
  • MARKETING
  • UPDATED WEEKLY

In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.

  1. 10 JULY

    Crafting Stories for Aussie Publishers & Scoring Links with Dean Salakas - Episode 134

    Send us a text This episode, we're chatting with Dean Salakas, the mastermind behind Party People and now Party Hire Group. Dean spills the beans on how he transformed digital PR into a powerful tool for SEO, focusing on the art of storytelling rather than just chasing links. Whether you're new to the PR game or a seasoned pro, Dean's insights will have you rethinking your approach.  WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our content on Youtube Check out our agency Local Digital Follow Michael on Twitter @servicescaling Follow our agency Local Digital on Instagram @localdigitalco

    39 min

  2. 17 JUNE

    Navigating SEO in the AI Era: Insights from Zak Ali, Finder.com's General Manager - Episode 133

    Send us a text Hey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one. We kicked things off with a look at the Google Helpful Content Update – a real curveball for big publishers, including affiliate sites like Finder. Zak shared his thoughts on the turbulence and how AI is flipping the open web on its head.  The hot topic of AI mode in search results, especially with its current US focus, took centre stage. We explored how Finder navigates AI overviews and the shift towards zero-click searches. Spoiler alert: while traffic might take a hit, the quality of leads can actually improve.  We also chatted about ranking in AI results. It’s not just about keywords anymore; it’s about being quoted. Zak emphasised the importance of concise, skimmable content – think of it as crafting every piece for a featured snippet. Plus, the role of video content and enticing titles came up as potential game-changers. Zak didn’t hold back on where he thinks SEO is heading. The future seems to favour those who can blend creativity with technical finesse, and those who build genuine, memorable user experiences on their sites.  For all you SEO warriors out there, the takeaway is clear: diversify your presence, keep your content concise and user-friendly, and always be ready to adapt. Oh, and don’t forget to engage with your audience beyond just the written word. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our content on Youtube Check out our agency Local Digital Follow Michael on Twitter @servicescaling Follow our agency Local Digital on Instagram @localdigitalco

    36 min

  3. 9 JUNE

    Mastering the Art of SEO Sales with Steven Khanna - Episode 132

    Send us a text Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach.  We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how. We explore the common pitfalls SEOs encounter in sales, like getting too technical or missing client pain points. Steven emphasises the importance of a well-structured discovery call—it's your golden ticket to understanding and addressing client needs effectively. He also shares tips on closing sales, handling objections, and the magic of a good follow-up strategy. For those struggling with lead generation, Steven advocates for a robust outbound strategy and building trust through genuine engagement. If you’re looking to boost your sales game, this episode is packed with gems! Catch you next time! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our content on Youtube Check out our agency Local Digital Follow Michael on Twitter @servicescaling Follow our agency Local Digital on Instagram @localdigitalco

    45 min

  4. 3 JUNE

    Ecom SEO 4 of 4: Creative Link Building Ideas (That Don't Cost) - Episode 131

    Send us a text In the final of our 4 part ecommerce series we're talking link building. At a certain point, you've got to build that authority. We give a bunch of creative and maybe lesser known ideas you can use to build links to your ecommerce store without breaking the bank in the process. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our content on Youtube Check out our agency Local Digital Follow Michael on Twitter @servicescaling Follow our agency Local Digital on Instagram @localdigitalco

    32 min

  5. 27 MAY

    Ecom SEO 3 of 4: Content + Category & Product Pages (The Real Money Makers) - Episode 130

    Send us a text WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our content on Youtube Check out our agency Local Digital Follow Michael on Twitter @servicescaling Follow our agency Local Digital on Instagram @localdigitalco

    22 min

  6. 19 MAY

    Ecom SEO 2 of 4: Tuning Your Store's Technical SEO Engine - Episode 129

    Send us a text This episode of The SEO Show is all about the nuts and bolts of technical SEO for e-commerce. Michael and Arthur are back for week two of their e-commerce series, and they’re serving up some tasty insights to help you get your site in tip-top shape. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our content on Youtube Check out our agency Local Digital Follow Michael on Twitter @servicescaling Follow our agency Local Digital on Instagram @localdigitalco

    26 min

  7. 12 MAY

    Ecom SEO 1 of 4: Think Like a Merchant, Audit Like a Detective - Episode 128

    Send us a text In this episode, Michael Costin and Arthur Fabik kick off the first of a four-part series dedicated to E-commerce SEO on "The SEO Show." The series is perfectly timed to coincide with their upcoming exhibition at the Retail Fest conference in May 2025. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our content on Youtube Check out our agency Local Digital Follow Michael on Twitter @servicescaling Follow our agency Local Digital on Instagram @localdigitalco

    27 min

  8. 5 MAY

    The $0 Link Building Playbook with Greg Heilers - Episode 127

    Send us a text Greg's spilling the beans on his agency's unique (and seriously impressive) approach: building high-quality backlinks without paying a single dollar.  Yep, you heard that right. Pure white-hat, earned link building. This episode is packed with actionable insights for anyone tired of sketchy link marketplaces or looking to build a genuinely authoritative online presence. Tune in and level up your link game! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our content on Youtube Check out our agency Local Digital Follow Michael on Twitter @servicescaling Follow our agency Local Digital on Instagram @localdigitalco

    36 min
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4.5
out of 5
17 Ratings

About

In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.

Information

  • Creator
    Michael Costin & Arthur Fabik
  • Years Active
    2021 - 2025
  • Episodes
    133
  • Rating
    Clean
  • Copyright
    © 2025 The SEO Show
  • Show Website
    The SEO Show