689 episodes
The SiteVisibility Internet Marketing Podcast SiteVisibility
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4.9 • 32 Ratings
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Listen to one of the world's most popular marketing podcasts, brought to you by SiteVisibility every Thursday. The SiteVisibility Internet Marketing Podcast has been hosted for over 15 years, has been downloaded over 2 million times and now boasts more than 600 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
Hosted on Acast. See acast.com/privacy for more information.
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#685 The Importance of Collaboration within Email Marketing w/ Darren Teague, Senior Account Executive and B2C Team Lead at Spotler
In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!).
As one of our partners, we’re extremely excited to have recorded this show with Darren!
Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally with the technology, strategy and tactics to be better marketers.
You can find out more about what they do and why they do it here. They’re also offering a free Marketing Automation Audit to help time-constrained marketers identify where to focus their energy most.
Book in for a free audit by the amazing Darren Teague here.
Alternatively, you can contact Darren directly on darren.teague@spotler.co.uk or on LinkedIn here.
In this episode we discuss:
Do brands have to have dedicated email marketers to be successful with email marketing?Email marketing myths that Spotler look to debunkLooking beyond beyond the email marketing channel to inform email marketing campaignsHow email marketing can inform ideas for other marketing channelsThe importance of sharing business learnings across departments
Referenced on this podcast:
[Book] Start with Why by Simon Sinek on Amazon UK: https://amzn.to/3JAXhsz https://www.blacktomato.com/https://www.patchplants.com/gb/en/
CONNECT WITH SPOTLER:
https://spotlergroup.com/ https://www.pure360.com/
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information. -
#684 Where To Find Your Marketing Confidence
In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours...
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information. -
#683 Creating a Business Case for Digital Accessibility w/ Robin Christopherson, Head of Digital Inclusion at AbilityNet
In this episode we're joined by Robin Christopherson MBE.
Robin joins us to discuss how marketers can create a business case for accessibility.
In this episode we discuss:
What is inclusive design?Is awareness of inclusive design improving?The biggest changes to accessibility legislation in the UK and Europe over the last decadeWhat is ambient computing?
Referenced on this episode:
W3C Web Accessibility Resources: https://www.w3.org/WAI/Google's Lighthouse tool: https://developer.chrome.com/docs/lighthouse/overview/Accessibility features in Microsoft Office: https://support.microsoft.com/en-us/office/improve-accessibility-with-the-accessibility-checker-a16f6de0-2f39-4a2b-8bd8-5ad801426c7fThe Click-Away Pound report: https://www.clickawaypound.com/My Computer My Way from AbilityNet: https://mcmw.abilitynet.org.uk/TechShare Pro Information and Highlights: https://abilitynet.org.uk/techsharepro-2022
CONNECT WITH ABILITYNET:
AbilityNet's website: https://abilitynet.org.uk/AbilityNet's free telephone number: 0800 048 7642
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information. -
#682 How to Successfully Migrate to Google Analytics 4 w/ Jeff Sauer, Founder of Data Driven U
In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including:
Jeff's approach to learning new analytics products, and specifically Google Analytics 4Why you should migrate to Google Analytics 4 as soon as possibleKey GA4 dates you need to be aware of What should the scope of a GA4 migration include?What are the benefits of the new data-driven attribution model?
Referenced on this podcast:
https://analyticscanvas.com/https://supermetrics.com/Google Analytics 4 FAQs from Data Driven U: https://docs.google.com/document/d/1eb9KN-tHMfW5qyBreRLog5sdxUeUe5CsqiwGwUoQAwU/edit?mode=html&ck_subscriber_id=1939675162
CONNECT WITH JEFF/DATA DRIVEN U:
https://www.datadrivenu.com/https://www.youtube.com/@DataDrivenU
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information. -
#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic
In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.
In this episode we discuss:
JJ's journey from videography becoming a Head of Marketing & AnalyticsThe role of curiosity in data analysisThe importance of documenting your marketing hypothesesDo you need data science skills to be a data analyst?Getting over the fear of asking challenging business questionsHow to structure the perfect marketing insight
Referenced on this episode:
Never Split The Difference by Chris Voss: (UK) https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh
CONNECT WITH JJ/MEDIA AUTHENTIC:
https://mediauthentic.com/https://betterthandata.com/
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information. -
#680 Bringing Better Choices to Shoppers on Amazon w/ Michael McPherson, Co-Founder of The Purpose Led
In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.
In this episode we discuss:
What questions can you ask of prospects to best understand their purpose?What accreditations can help signify a businesses' commitment to ecological issues?The moral challenge for brands of being value-driven and selling on AmazonHow can you sell on Amazon responsibly?Can you build a purpose led brand from scratch on Amazon?
Referenced on this podcast:
https://ecologi.com/https://www.bcorporation.net/https://www.bonrawfoods.com/
CONNECT WITH MICHAEL/THE PURPOSE LED:
https://www.thepurposeled.com/
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.
Customer Reviews
My absolute favourite internet marketing podcast
The two guys deliver a very enjoyable show that is always interesting & informative!
Essential listening for all sales people in the digital space
This podcast more than any other has given me complete up to date information on what needs to be thought about.
I am able to see the big picture, have a detailed understanding of specific areas and most importantly pass on this knowledge where appropriate to my customers as a massive value add to what they purchase from me.
Thanks.
Insightful and interesting
Wish I'd found out about this when I e's studying at university. Fantastic!