135 episodes

Ben Hartley, an award winning wedding photographer and photography educator, talks with other industry experts about how to market and grow your photography business.

The Six Figure Photography Podcast With Ben Hartley Ben Hartley

    • Visual Arts

Ben Hartley, an award winning wedding photographer and photography educator, talks with other industry experts about how to market and grow your photography business.

    SFPP 134: How To Make Bridal Shows Worth Your Time And Money

    SFPP 134: How To Make Bridal Shows Worth Your Time And Money

    Most people think bridal shoes are filled with budget brides and are a waste of time.



    They couldn't be more wrong.



    In today's episode, I'm going to talk about why you NEED to be attending bridal shows + some tips on how to crush your next show.







     



    Bridal Show Booth Example:







     



    Resources Mentioned

    SixFigurePhotography.com/Mastermind

    Shawna Beckmann Podcast Episode



    Sponsors

    Gusto – Fully integrated online HR services: payroll, benefits and everything else.

    Freshbooks – Small business accounting software that makes billing easy + painless.

    • 52 min
    SFPP 133: Why Your Leads Are Ghosting You (and how to stop it from happening)

    SFPP 133: Why Your Leads Are Ghosting You (and how to stop it from happening)

    In this episode, we're going to discuss the steps you can take to reduce ghosting from leads.







    Resources Mentioned

    SixFigurePhotography.com/Mastermind



    Sponsors

    Gusto – Fully integrated online HR services: payroll, benefits and everything else.

    Freshbooks – Small business accounting software that makes billing easy + painless.

    • 42 min
    SFPP 132: What To Do When Business Is Slow

    SFPP 132: What To Do When Business Is Slow

    Earlier in the week, I asked the Six Figure Photography Facebook group what topics I should record an episode on...



    The clear winner was:



    "Best game plan to grow your business in the slow season?"



    In this episode, I dive into what you should be doing during the slow times to continue to move forward with your business.







    Resources Mentioned

    SixFigurePhotography.com/Mastermind



    Sponsors

    Gusto – Fully integrated online HR services: payroll, benefits and everything else.

    Freshbooks – Small business accounting software that makes billing easy + painless.

    • 33 min
    SFPP 131: SEM Marketing For Photographers Featuring Deirdre Andrews

    SFPP 131: SEM Marketing For Photographers Featuring Deirdre Andrews

    Deirdre Andrews joins me on the show today!



    In this episode, Deirdre and I talk all about SEM marketing and how it can help you book more clients.



    You'll learn:



    * What SEM is and how it differs from Facebook Ads

    * The dire importance of local traffic

    * How retargeting actually works (and how to use it to increase your bookings)

    * How to finesse your ad campaigns to make them more effective









    Resources Mentioned

    SixFigurePhotography.com/Mastermind

    Define Marketing Cheat Sheet

    Google Ads Workshop





    Sponsors

    Gusto – Fully integrated online HR services: payroll, benefits and everything else.

    Freshbooks – Small business accounting software that makes billing easy + painless.

    • 50 min
    SFPP 130: How To Write Great Copy For Your Photography Website Featuring Rachel Greiman

    SFPP 130: How To Write Great Copy For Your Photography Website Featuring Rachel Greiman

    Rachel Greiman is a professional copywriter and photographer.



    After years of doing them separately, she realized they went together like cookies and breakfast.



    In this episode, Rachel and I talk all about copywriting and why the words you show your clients are just as important as your images.



    You'll learn:



    * What is a story loop, and how do you can leverage it on your website

    * Why your words are just as important as your images

    * How to identify and develop your unique value proposition

    * The four questions to ask past clients that will tell you exactly what your copywriting should be

    * How to create consistency across your entire website







    Resources Mentioned

    greenchairstories.com - Use code SIXFIGURE15 for 15% off!



    Sponsors

    Gusto – Fully integrated online HR services: payroll, benefits and everything else.

    Freshbooks – Small business accounting software that makes billing easy + painless.

    • 48 min
    SFPP 129: How To Become An Elopement Photographer Featuring Maddie Mae

    SFPP 129: How To Become An Elopement Photographer Featuring Maddie Mae

    This week's guest is Maddie Mae!



    Maddie started shooting when she was 17 years old and for the past 10 years has built up her photography brand, Adventure Instead, to over 100 elopements per year and employs three full-time photographers (who only shoot elopements).



    Today, Maddie is focused on helping other photographers find fulfillment by stepping into the world of elopements themselves.



    In this episode, Maddie and I talk about



    * The difference between traditional big weddings and elopements

    * The 3 things you must be aware of before you book your first elopement

    * Why you should charge just as much (if not MORE) for elopements

    * Why Maddie believes in all-day & multi-day elopement coverage

    * How you can be an elopement photographer (even if you live in non-destination location)







    Resources Mentioned

    Adventure Instead



    Sponsors

    Gusto – Fully integrated online HR services: payroll, benefits and everything else.

    Freshbooks – Small business accounting software that makes billing easy + painless.

Customer Reviews

The Gergster ,

The best photography podcast

This is hands down THE BEST photography podcast out there. For anyone looking to grow or improve their photography business, the caliber of advice and guests on this show is outstanding. While it has some focus on wedding photography the podcasts are applicable to all aspects of photography (such as my business which is motorsports). Keep on keeping on Ben!

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