622 episodes

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

The Small Business Big Marketing Podcast with Timbo Reid Tim Reid

    • Business
    • 4.8 • 600 Ratings

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

    2023 SEO Best Practice with Harry Sanders (incl. a deep dive into ChatGPT) | #620

    2023 SEO Best Practice with Harry Sanders (incl. a deep dive into ChatGPT) | #620

    SEO best practice for 2023 from Australia’s most-awarded SEO expert Harry Sanders … that’s what we’re talking about! Oh, and his first tip covers the rise and impact of AI in the SEO world, so I was just a little excited (no, actually I was bursting!) to hear all about it, as ChatGPT has occupied far too much of my time these past two weeks! It’s an artificially intelligent episode 620 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about SEO Expert Harry Sanders …

    You’ve met today’s guest, SEO expert Harry Sanders twice before.

    First time was in episode 520 where he shared his rags to riches story of founding Australia’s most successful SEO agency.

    Then in episode 521 where he kindly answered about 32 of your most pressing SEO questions.

    For those of you who are wondering “Who the hell is Harry Sanders?!”, well, he’s the founder of StudioHawk, Australia’s largest dedicated SEO agency. He’s been named in the Forbes 30 Under 30, named B&T’s Entrepreneur of The Year, has starred on UK TV, and won the Australian Business Award for Marketing Innovation, plus he's been awarded the Best Large SEO Agency at the Global Search Awards in 2021. 

    All this by the ripe old age of 25.

    And now he’s back to share his top 5 tips for getting on page 1 of Google in 2023 and beyond.

    I was bursting to do this interview, as one of his top 5 tips is all about AI … and over the break I got completely lost in ChatGPT. So that … is exactly where we started!

    Resources mentioned in this episode of your favourite marketing podcast

    StudioHawk's amazing offer to my listeners - https://studiohawk.com.au/Timbo/

    ChatGPT - Put aside a few hours!

     

    Services every business owner needs that Timbo recommends

    How to generate organic traffic to your website(without spending anything on advertising)

    High converting website designers(They built this website - take this simple quiz and see where yours needs improving)

    DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20)

    Proven customer attraction strategy(and ridiculously cheap)

      

    Businesses that made this podcast possible (please support them)

    DELL Technologies - Small business solutions

    Book host Tim Reid to speak at your next event or conference

     

    Thanks for tuning in. May your marketing be the best marketing.

    Timbo Reid0480 015 150
    See omnystudio.com/listener for privacy information.

    • 54 min
    Why creativity in business is so important with restaurateur Howin Chui | # 619

    Why creativity in business is so important with restaurateur Howin Chui | # 619

    I’m about to say one of the scariest (and I think) most exciting words in business. Are you ready? Creativity. You see, when you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s hear from one of Sydney’s leading new restaurateurs for whom creativity is his super power. It’s a scary episode 619 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.A little more about Sydney restaurateur Howin Chui …

    Firstly, a quick rant on creativity.

    Having spent the first half of my career in the Account Service department of large advertising agencies looking after big brands like Gillette, Yellow Pages & Dulux, I quickly learnt about the power of creative thinking. About the power a big idea can have on a business's growth and success.

    In fact, sitting at the top of every client invoice was a cost centre titled Concept Development. This was the amount the client paid for their Creative Team to sit around and come up with ideas in response to a brief.

    And despite working in agencies where there were entire floors dedicated to Creative folk - art directors, copywriters, graphic designers - I also learnt that every single one of us is creative. You don’t need to be in the Arts to be creative. 

    Whether you’re an accountant, a builder, or you run an eCommerce store, you just need to find the time, regularly, to think differently about all aspects of your business. How you market it. How you employ. How you entertain. How you manage the finances.

    Make this part of how you do business, and you’ll be in the successful minority of business owners who’ve cracked the creative code to standing out from the crowd, and creating a business people love to deal with.

    Entrepreneur Howin Chui is in this club. He’s the quirky restaurateur behind Ni Hao Bar, Kowloon Cafe and Stir Fry King … very hip, very sought after Sydney-based eateries.

    As Howin says, ““The food world isn’t just about the food quality; you need to create a feeling, a sensory experience .. you need to think differently. It’s about your customers wanting to be a part of an experience they can talk about to friends and share online.”

    Now, Howin’s slightly nervous at the start of our chat, but trust me when I say persevere, as he shares some absolute gold about his respect for creativity in business, and most importantly, how he does it.

    And just when you think he’s nothing more to share, near the end he shares his next business venture, which is absolutely genius!

    Resources mentioned in this episode of your favourite marketing podcast

    Interview with Melbourne restaurateur Guy Grossi

    Interview with Killer Innovations founder Phil McKinney

    Interview with music producer turned real estate agent Peter Lorimer

     

    Services every business owner needs that Timbo recommends

    How to generate organic traffic to your website(without spending anything on advertising)

    High converting website designers(They built this website - take this simple quiz and see where yours needs improving)

    DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20)

    Proven customer attraction strategy(and ridiculously cheap)

      

    Businesses that made this podcast possible (please support them)

    DELL Technologies - Small business solutions

    Book host Tim Reid to speak at your next event or conference

     

    Thanks for tuning in. May your marketing be the best marketing.

    Timbo Reid0480 015 150
    See omnystudio.com/listener for privacy information.

    • 1 hr 2 min
    6 Ways To Use Chatbots In Your Business (No Matter Its Size Or Industry) | # 618

    6 Ways To Use Chatbots In Your Business (No Matter Its Size Or Industry) | # 618

    Are you keen to discover how to use chatbots in your business? Artificial intelligence has finally infiltrated its way into small business marketing in the form of chatbots; that annoying software that has you thinking you’re chatting with a human … but you’re not! Fortunately, chatbots have come a long way in the past 12-months, and today they can be used in a myriad of ways from increasing sales, to effectively servicing your customer base and at the end of the day, growing your business.  It’s a futuristic episode 618 of The (13 year-old, award-winning) Small Business Big Marketing podcast.Special Chatbot offer to all listeners 

    Grab Amber's exclusive offer to all Small Business Big Marketing listeners

     A little more about chatbot expert Amberlea Henriques …

    Righto, it’s time you and I got our heads around the whole Chatbot thing.

    You know those annoying interactions you have on websites and social media, where you think you’re chatting with a human, but in fact you’re conversing with a bit of AI software, that in my experience generally ends in tears.

    Usually, the last thing I type in to a chatbot (normally in capital letters) is “Get me a fucking human to speak to!!!”

    So as you can see, I’m going into this interview with a healthy amount of skepticism.

    Fortunately though, we’re joined by one of Australia’s leading Chatbot experts, Amber Henriques, who’s also the founder of Perth-based marketing agency, AdSocial.

    Amber is a trailblazer when it comes to futuristic marketing technologies across the Meta suite (Facebook, Instagram, Messenger, WhatsApp), with a focus on interactive marktech, namely Chatbots and artificial intelligence.

    We’re also joined by two of her clients who share how they've successfully deployed chatbots inside their businesses.

    Like last week's episode, this is another one that’s more a workshop than an interview as we get into the nitty gritty of how chatbots work, how they can be used to cut costs, streamline customer service, qualify leads, build lists and so much more.

    And be sure to hang around until the end as Amber makes a very generous offer that you’d be silly not to take up!

    Righto Chatbots … Here we come!

    Resources mentioned in this episode of your favourite marketing podcast

    Araluen Botanical Gardens website

    Floreat Form website

    Interview with Janene Liston - The Pricing Lady

     

    Services every business owner needs that Timbo recommends

    How to generate organic traffic to your website(without spending anything on advertising)

    High converting website designers(They built this website - take this simple quiz and see where yours needs improving)

    DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20)

    Proven customer attraction strategy(and ridiculously cheap)

      

    Businesses that made this podcast possible (please support them)

    DELL Technologies - Small business solutions

    Book host Tim Reid to speak at your next event or conference

     

    Thanks for tuning in. May your marketing be the best marketing.

    Timbo Reid0480 015 150
    See omnystudio.com/listener for privacy information.

    • 1 hr
    The Today Show's Chief-of-Staff Joshua Del Pozo on how to get national TV coverage for your business | #617

    The Today Show's Chief-of-Staff Joshua Del Pozo on how to get national TV coverage for your business | #617

    Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show’s Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It’s a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

     

    A little more about Joshua Del Pozo, The Today Show's Chief-of-Staff …

     

    Joshua Del Pozo is the Chief-of-Staff for The Today Show, one of Australia’s most watched current affairs and news-based programs, watched by hundreds of thousands of Aussies every week.

    Basically, he’s the guy responsible for the show’s content, the topics covered, and the guests that appear either as special comment providers or as news stories in their own right.

    So if the idea of getting yourself or that beautiful business of yours on national TV appeals, then stop what you’re doing and focus as Josh steps us through exactly how to get free national TV coverage. 

    He even gives out his personal email address!

    Oh, a quick point on any limiting beliefs you may carry around this topic even if The Today Show’s not your cup of tea, or maybe you think that social media is where you need to focus your marketing attention, please don’t underestimate the flow on effects for you or your business being featured on prime time TV.

    Yes you’ll get national coverage, build brand awareness, and maybe even make some sales … but who knows what else may happen? Another media outlet may want to cover your story, a potential strategic partner may contact you, or your Mum will just be super proud of her golden child!

    I started off by identifying the elephant in the room …

    Resources mentioned in this episode of your favorite marketing podcast

    Interview with Beer Cartel founder Richard Kelsey on how a survey got him national media coverage

    Interview with Rebecca Derrington of Source Bottle

    Interview with Tina Tower on how to get free publicity

     

    Services every business owner needs that Timbo recommends

    How to generate organic traffic to your website(without spending anything on advertising)

    High converting website designers(They built this website - take this simple quiz and see where yours needs improving)

    DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20)

    Proven customer attraction strategy(and ridiculously cheap)

      

    Businesses that made this podcast possible (please support them)

    DELL Technologies - Small business solutions

    Book host Tim Reid to speak at your next event or conference

     

    Thanks for tuning in. May your marketing be the best marketing.

    Timbo Reid0480 015 150
    See omnystudio.com/listener for privacy information.

    • 52 min
    How to use email marketing to grow your business with Retention's Adam Robinson | #616

    How to use email marketing to grow your business with Retention's Adam Robinson | #616

    Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

    A little more about email marketing expert Adam Robinson …

    Adam Robinson is the founder of Retention.com, a company laser-focussed on solving the #1 problem marketers and eCommerce brands face today: growing, engaging, and re-activating their email database.

    In just two and half years, and with zero funding, Adam has grown Retention from zero to $14M in annual recurring revenue. Trust me, he knows what he’s doing!

    We cover plenty of marketing ground including:


    Why you need an email database and how to build one
    If you have built an email database, you’ll discover how to best engage with it
    The role polarisation plays in attracting and retaining customers
    Plus Adam shares some great case studies covering all of the above

    Now, I intended to kick things off by asking Adam how he became a retention expert, but we were quickly side-tracked when he mentioned just how much he paid for his business’s domain name!

     

    Resources mentioned in this episode of your favorite marketing podcast

    Interview with email marketing expert Shane Tilley (Email marketing tips)

    Interview about Sports Illustrated's email marketing strategy

    AI generated copywriting with Jasper

     

    Services every business owner needs that Timbo recommends

    How to generate organic traffic to your website(without spending anything on advertising)

    High converting website designers(They built this website - take this simple quiz and see where yours needs improving)

    DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20)

    Proven customer attraction strategy(and ridiculously cheap)

      

    Businesses that made this podcast possible (please support them)

    DELL Technologies - Small business solutions

    Book host Tim Reid to speak at your next event or conference

     

    Thanks for tuning in. May your marketing be the best marketing.

    Timbo Reid0480 015 150
    See omnystudio.com/listener for privacy information.

    • 56 min
    Word of mouth marketing hall of famer Jay Baer on creating marketing that gets results | #615

    Word of mouth marketing hall of famer Jay Baer on creating marketing that gets results | #615

    If there was a more mature, funnier, well-informed small business marketing lover than me, then it’s Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I’ve been stalking, I mean following Jay’s work for over ten years, and every book (he’s written six), every research study he’s commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It’s an exciting episode 615 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

     

    A little more about small business marketing expert Jay Baer …

    OK, so if I asked Jay Baer to introduce himself, here’s what he’d say:

    “The world’s most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. And, lover of all things plaid!”

    I agree with all of the above, plus here’s my own two bobs worth.

    You see, Jay is a marketing hero of mine who I’ve been following for over ten years. He first appeared way back in episode 296 where he spoke about his then new book Hug Your Haters. 

    What I really like about Jay is that he has an engaging way of identifying and uncovering the fun side of marketing that always produces results for those who action his teachings.

    Jay’s second book Youtility is in my top 3 marketing books of all time.

    In terms of achievements, it’s an impressive roll call. He’s:


    One of less than 200 living members of the Professional Speakers Hall of Fame
    An inductee into the Word of Mouth Marketing Hall of Fame
    An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500

    I encourage you to get your journal out for this one, as we cover so much marketing gold it verges on embarrassing! Topics include:


    The importance of speed in business
    How to create an unforgettable customer experience
    How to create effective marketing on a limited budget
    Jay shares his #1 secret to getting a return from your social media
    We touch on word-of-mouth marketing
    And plenty more …

    I started off by asking Jay Baer to share his favourite definition of marketing …

     

    Resources mentioned in this episode of your favorite marketing podcast

    Interview with Jay Baer on Hug Your Haters

    Interview with another marketing great in Seth Godin

    Interview with Queen Cherry Bomb

     

    Services every business owner needs that Timbo recommends

    How to generate organic traffic to your website(without spending anything on advertising)

    High converting website designers(They built this website - take this simple quiz and see where yours needs improving)

    DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20)

    Proven customer attraction strategy(and ridiculously cheap)

      

    Businesses that made this podcast possible (please support them)

    DELL Technologies - Small business solutions

    Book host Tim Reid to speak at your next event or conference

     

    Thanks for tuning in. May your marketing be the best marketing.

    Timbo Reid0480 015 150
    See omnystudio.com/listener for privacy information.

    • 55 min

Customer Reviews

4.8 out of 5
600 Ratings

600 Ratings

Robbo5555 ,

I would pay for this!!!

This podcast is a game changer. Any business owner, big or small should be listening to this.

AND any person thinking about going into business, this podcast will help you enormously!

I can’t thank you enough Timbo for the content you put out each week.

Vdfhbddgvxrg ,

Best podcast in my library

This is by far my favourite podcast. Tim is amazing and so all the guests. I can’t find any other podcast that compares to this one. I never write a review but I had to for Tim. So much to learn from on every single episode. Thank you so much Tim.

Ellyse 288 ,

So amazing for new to small business

My absolute go to pod cast, I learn something new from every single one. Makes me realise I am actually doing a good job and to start believing in myself and we are all human!
I love hearing where people started, how they started, things that went wrong, how they fixed it, they had struggles and failures too… I have applied so many of these tips to my business and we are a motorcycle tour company almost fully booked until 2024!!!

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