The Social Law Co. Podcast

Tegan Boorman
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The Social Law Co. Podcast by Australian Lawyer, Tegan Boorman, is dedicated to discussing some of the key legal issues associated with collaborating with third parties on social media as a form of advertising. Are you stumped as to how and when a sponsored post on social media should be disclosed, what the legal risks are when it comes to collaboration on social media, have no idea whether you need an influencer agreement for an influencer marketing campaign or what it should cover? In this Podcast, we cover some of the legal tips you need to know in order to protect yourself when collaborating online. We also discuss some war stories from overseas, talk about how to legally run a social media competition, and more! You will find chats with industry professionals in the know and leave feeling a sense of confidence for when it comes time to approach your next social media collaboration. Want more? Check out our free resources, free influencer agreement checklist and free legally compliant campaigns eBookFollow @sociallawco on Instagram to further connect.

  1. 24/07/2024

    Inside Influencer Marketing Talent Management with Neuralle's Jordan Michaelides

    We talk to Jordan Michaelides, Managing Director at Neuralle about all things talent management, including: what he looks for in talent when considering taking them under management;at what stage of their growth talent should be looking for a manager (if ever);the top 3 benefits of talent having a manager according to Jordan;the things talent should look out for when considering who they should trust with their management;Jordan’s tips for ensuring a successful transition from self-representation to professional management;tips for brands when looking to work with influencers under management;finding the right fit between brands and talent;Jordan’s top 3 tips for talent looking to improve their chances of securing brand deals;Jordan’s tips for brands looking to maximise their ROI when working with influencers; andchanges Jordan has observed in talent management over time, as well as his predictions for the future of talent management.Neuralle is a talent-first agency, growing attention for creators & consumer brands.

    1 hr

  2. 25/01/2023

    Influencer Marketing tax chats with Shannon Tarbotton from Elevate Tax

    Shannon Tarbotton from Elevate Tax joins us on this episode to discuss some of the burning tax questions in relation to influencer marketing services, such as whether influencers need to declare free gifts in their tax returns, common deductions influencers might be able to explore claiming, when superannuation contributions might need to be paid to an influencer's fund, whether brands need to withhold PAYG from payments made to influencers, structuring and more.

    40 min

  3. 23/09/2021

    International influencer marketing campaigns with United States based Attorney Robert Freund from Robert Freund Law

    Robert Freund is an experienced advertising attorney and advisor based in Los Angeles. He focuses his practice on e-commerce and social media marketing issues. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, where he represented individuals and companies in complex commercial litigation, including consumer class actions and claims related to advertising and unfair competition. Rob has lectured about advertising law at the University of Southern California, the University of San Diego, and the Fashion Institute of Design & Merchandising, and he has been quoted in The New York Times on those issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.  Some of the things we discuss include: The current disclosure requirements for influencer marketing campaigns in the United States and whether this extends to Australian brands marketing to U.S. consumers through influencers.The implications of failing to disclose sponsored posts.Real life examples of cases where things have gone wrong involving an influencer marketing campaign in the United States.The legal fall out for those who were involved in Fyre Festival. Major cases involving influencer marketing campaigns in the United States.The legal requirements in the United States for social media competitions, including some of those run by Australian businesses. Find Rob on Instagram - @robertfreundlaw or on the firm website.

    54 min

  4. 06/04/2021

    Growing a brand through collaboration with Heather Leggett from Kippins

    Heather is the Managing Director and Founder of Kippins, a brand designed to help solve one of parenting’s biggest challenges – getting enough sleep! After more than a decade in the Advertising Industry, the sleep deprivation Heather experienced during the early days of motherhood prompted her to create the now Insta-famous Kippin Cuddle Blankie. These special organic cotton friends help babies settle and sleep during the night, and Heather has since developed a range of matching sleepwear, authored a Children sleepy-time story, The KippinTales and released a nursery linen range. Kippins can now be found in all parts of the world, and all over your social media feed on the world’s best rested kids. Some of the things we discuss include: How she founded her brand and developed her products;How she launched as an Instagram business in circa 2014;The changes she’s seen on Instagram since launching her business;Dealing with copycat brands;Moving into foreign markets;Working with Influencers;Collaboration strategy and what’s worked in her business;Examples of what can go wrong without contracts, such as collaboration agreements and non-disclosure agreements;Pros and cons of social media competitions and issues that can arise; Privacy considerations when growing an email list;Using discount codes to track the success of campaigns; Social media paid advertising; Brand and marketing strategy;Staying in your own lane and staying focused on your customer’s pain points; andFinding the right fit for collaborations.Find Kippins on Instagram – @kippins_.

    55 min

  5. 08/12/2020

    What you need to know when it comes to documenting the remuneration of your Influencers

    In this episode, we zone in on discussing Influencer's fees and what you need to know when it comes to documenting them in your Influencer Agreement. This is part of a series of episodes breaking down some of the key issues that we cover in influencer, ambassador and affiliate agreements into some bite size chunks of podcast goodness for you to consume at your leisure.  For a comprehensive checklist of what to cover in your Influencer Agreements, you can download our Influencer Agreement Checklist.

    10 min

  6. 24/11/2020

    Brand Alignment for Influencer Marketing Campaigns with Mike Bromley from Beyond Billables

    In this episode, we talk to Mike Bromley from Beyond Billables about what to look for in terms of brand alignment when it comes to influencer and brand collaborations and in particular: what we mean when we say brand alignment in the context of influencer marketing;why brand alignment between the influencer and the brand is so important in the context of an influencer marketing campaign;key things to look for in an influencer for a brand wanting to work with influencers for the first time;some examples of successful campaigns in terms of brand alignment; how brands can think outside the box when it comes to selecting their influencers; andwhat happens when brands get it wrong.

    52 min

  7. 17/11/2020

    10 tips to make your life easier when contracting with Influencers

    If your business regularly engages with Influencers to promote your products or services, you might have wondered how you can reduce your risk, keep it professional and continue to move forward without delays. In this episode of The Social Law Co. Podcast, we give you 10 tips for contracting with Influencers to make your life easier. For more information, head to sociallawco.com.au.

    9 min

  8. 10/11/2020

    Influencer Marketing For Small Businesses with Rhianna Dickson from Rhi Communicate

    With 5 years of experience working in boutique PR and communications agencies, Rhianna is passionate about helping small businesses and startups grow through the various communication platforms available today. So passionate about her work, Rhianna started up her own consulting business in 2019 and now has over 10 Adelaide clients, 1 interstate client, and 1 global client, as well as a team of 3 around her. Rhi Communicate is a boutique PR and communications consultancy based in Adelaide, South Australia which aims to help publicise small businesses and individuals through local PR strategies, events, and social media management.  Rhianna and I discuss: her PR and communications consultancy and the services she offers; why businesses tend to use influencer marketing and social media in their strategies;some of the success stories Rhianna has seen from influencer marketing campaigns; how she typically sees small businesses approach contracting with influencers; some of the things she has seen go wrong when the contracts aren’t in place. You can find Rhianna on Facebook and Instagram – @rhicommunicate.

    29 min
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About

The Social Law Co. Podcast by Australian Lawyer, Tegan Boorman, is dedicated to discussing some of the key legal issues associated with collaborating with third parties on social media as a form of advertising. Are you stumped as to how and when a sponsored post on social media should be disclosed, what the legal risks are when it comes to collaboration on social media, have no idea whether you need an influencer agreement for an influencer marketing campaign or what it should cover? In this Podcast, we cover some of the legal tips you need to know in order to protect yourself when collaborating online. We also discuss some war stories from overseas, talk about how to legally run a social media competition, and more! You will find chats with industry professionals in the know and leave feeling a sense of confidence for when it comes time to approach your next social media collaboration. Want more? Check out our free resources, free influencer agreement checklist and free legally compliant campaigns eBookFollow @sociallawco on Instagram to further connect.

Information

  • Creator
    Tegan Boorman
  • Years Active
    2020 - 2024
  • Episodes
    16
  • Rating
    Explicit
  • Copyright
    © 2024 The Social Law Co. Podcast
  • Show Website
    The Social Law Co. Podcast