The Social Law Co. Podcast Tegan Boorman

Shannon Tarbotton from Elevate Tax joins us on this episode to discuss some of the burning tax questions in relation to influencer marketing services, such as whether influencers need to declare free gifts in their tax returns, common deductions influencers might be able to explore claiming, when superannuation contributions might need to be paid to an influencer's fund, whether brands need to withhold PAYG from payments made to influencers, structuring and more.  

Robert Freund is an experienced advertising attorney and advisor based in Los Angeles. He focuses his practice on e-commerce and social media marketing issues.
Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, where he represented individuals and companies in complex commercial litigation, including consumer class actions and claims related to advertising and unfair competition.
Rob has lectured about advertising law at the University of Southern California, the University of San Diego, and the Fashion Institute of Design & Merchandising, and he has been quoted in The New York Times on those issues.
Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.
 Some of the things we discuss include:
The current disclosure requirements for influencer marketing campaigns in the United States and whether this extends to Australian brands marketing to U.S. consumers through influencers.The implications of failing to disclose sponsored posts.Real life examples of cases where things have gone wrong involving an influencer marketing campaign in the United States.The legal fall out for those who were involved in Fyre Festival. Major cases involving influencer marketing campaigns in the United States.The legal requirements in the United States for social media competitions, including some of those run by Australian businesses. Find Rob on Instagram - @robertfreundlaw or on the firm website. 

Heather is the Managing Director and Founder of Kippins, a brand designed to help solve one of parenting’s biggest challenges – getting enough sleep!
After more than a decade in the Advertising Industry, the sleep deprivation Heather experienced during the early days of motherhood prompted her to create the now Insta-famous Kippin Cuddle Blankie. These special organic cotton friends help babies settle and sleep during the night, and Heather has since developed a range of matching sleepwear, authored a Children sleepy-time story, The KippinTales and released a nursery linen range.
Kippins can now be found in all parts of the world, and all over your social media feed on the world’s best rested kids.
Some of the things we discuss include:
How she founded her brand and developed her products;How she launched as an Instagram business in circa 2014;The changes she’s seen on Instagram since launching her business;Dealing with copycat brands;Moving into foreign markets;Working with Influencers;Collaboration strategy and what’s worked in her business;Examples of what can go wrong without contracts, such as collaboration agreements and non-disclosure agreements;Pros and cons of social media competitions and issues that can arise; Privacy considerations when growing an email list;Using discount codes to track the success of campaigns; Social media paid advertising; Brand and marketing strategy;Staying in your own lane and staying focused on your customer’s pain points; andFinding the right fit for collaborations.Find Kippins on Instagram – @kippins_.

In this episode, we zone in on discussing Influencer's fees and what you need to know when it comes to documenting them in your Influencer Agreement.
This is part of a series of episodes breaking down some of the key issues that we cover in influencer, ambassador and affiliate agreements into some bite size chunks of podcast goodness for you to consume at your leisure. 
For a comprehensive checklist of what to cover in your Influencer Agreements, you can download our Influencer Agreement Checklist.  

In this episode, we talk to Mike Bromley from Beyond Billables about what to look for in terms of brand alignment when it comes to influencer and brand collaborations and in particular:
what we mean when we say brand alignment in the context of influencer marketing;why brand alignment between the influencer and the brand is so important in the context of an influencer marketing campaign;key things to look for in an influencer for a brand wanting to work with influencers for the first time;some examples of successful campaigns in terms of brand alignment; how brands can think outside the box when it comes to selecting their influencers; andwhat happens when brands get it wrong.

If your business regularly engages with Influencers to promote your products or services, you might have wondered how you can reduce your risk, keep it professional and continue to move forward without delays. In this episode of The Social Law Co. Podcast, we give you 10 tips for contracting with Influencers to make your life easier.

For more information, head to sociallawco.com.au.