16 episodes
The Startup Sisterhood Podcast Kristy Dinuzzo eCommerce Business Coach and Marketing Strategist
-
- Business
-
-
5.0 • 13 Ratings
-
The Startup Sisterhood podcast was created for busy women with eCommerce brands who are in their first 3 years of business, who want to ditch the social media grind and learn the secrets to master their marketing so they can go from fumbling around to growing their Shopify stores with confidence and a plan.
Each week, your host Kristy, a marketing strategist with 15 years experience, an eCommerce business coach and the owner of her own multiple 6-figure eCommerce brand, will cover all the important eCommerce marketing strategies that will help you move the needle in your business and life.
From building a Life-First eCommerce Business™, brand strategy, understanding your data to social media marketing, website optimisation, email marketing, launching and so much more!
Also learn from a mix of guest episodes with eComm startups who are nailing it, to established brands and their key learnings. Kristy’s approach is direct and fun while sharing all the juicy content without the boring bits!
The Startup Sisterhood is designed for the busy woman, with short on-the-go content, so whether you're a mother juggling it all or a side-hustler with a 9-5, if you've got big dreams and you want to grow an eCommerce business that works hard to support the lifestyle you want - you've found your sisterhood! Don't forget to subscribe so you don't miss an episode!
Watch my FREE TRAINING "How to master your marketing and grow your product-based brand without the social media grind"
If you're not already, come and hang over on Instagram
-
When You Should (and Shouldn't) Outsource Your Marketing
If you currently loathe marketing, firstly you are not alone, most women starting eCommerce brands didn’t start with years of marketing experience .
But if you do find yourself hating marketing or finding it very overwhelming, you’ll find your growth is most likely a direct indication of this.
For as long as you’re in business, there is unfortunately no escaping marketing (even if you outsource).
So if you want to be in business for the long haul and build a sustainable profitable product business, we need to learn to love the marketing beast.
In this episode you'll learn:
Why it's important to not outsource a problem When is the right time to outsource What to outsource first
SHOW LINKS:
- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here
- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.
- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.
- Let’s be Insta friends Click here -
How to know when to try something new in your eCommerce business with Mindful Marlo
Running an eCommerce brand isn't for the faint-hearted. It can be a never-ending game of cat and mouse, but that's half the fun, right?
One thing that is for sure is change. Nothing in business is ever set in stone.
It's also difficult to know when to try something new in your eCommerce business or stick to your current strategy.
This week on The Startup Sisterhood Podcast I talk with Miranda from Mindful Marlo about how to know when to try something new in your eCommerce business.
SHOW LINKS:
- Shop Mindful Marlo here
- Join me live on Tuesday the 24th for my free Marketing Goals workshop. Save your seat here
- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here
- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.
- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.
- Let’s be Insta friends Click here -
5-step framework to set, prioritise and achieve your eCommerce growth goals in 2023
Let's create growth goals you'll actually stick to and achieve in 2023 for your product business! Ones that keep you focused on what really matters, rather than tasks that take up your time and keep you busy but don't move you closer to your goals.
This episode will give you a quick overview of my 5-step framework, however come join me live on Tuesday the 24th of January at 1pm AEDT where I will visually walk you through my framework in greater detail and you’ll have the opportunity to ask me any questions with a Q&A session at the end + you’ll receive my free 5 page goals planner.
Click here to save your spot
In this episode you'll learn:
How to set goals you'll actually stick to How to create your goals around profit not revenue How to break down your goals into achievable timeframesHow to prioritise the important needle-moving, money-making tasks
SHOW LINKS:
- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here
- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.
- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.
- Let’s be Insta friends Click here -
How to review your year to improve your marketing in 2023
In this episode, as the year comes to a close, I walk you through some key questions to ask yourself and what eCommerce marketing metrics to review in order to improve and guide your marketing decisions in 2023.
This is also the final episode for season 1 of The Startup Sisterhood podcast. It's been a wild ride, and I've loved hearing all of your feedback and hearing how the podcast is helping you, so THANK YOU for tuning in each week and recommending the podcast to all your eComm friends. It truly means the world to me!
I hope you have a wonderful Christmas and New Year's break, and I'll see you in January when we begin season 2 of The Startup Sisterhood.
Can't wait!
SHOW LINKS:
- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here
- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.
- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.
- Let’s be Insta friends Click here -
How behind-the-scenes content helped build a global eComm empire with Sasha Deacon founder of Beau Hudson
If you are hesitant to share behind-the-scenes social media content as an eCommerce brand, this episode is for you!
The best brands know how to build strong emotional relationships with their audience.
Hear how behind-the-scenes content helped build a global eCommerce empire with Sasha Deacon, founder of family fashion label, Beau Hudson.
You’ll learn:
Why building strong relationships with her audience has always been at the core of Beau Hudson’s brand values and content strategy (even from day 1).
How Sasha has been able to blend business and life by referring to Beau Hudson as their ‘Fourth Child’ and how this has helped with sharing behind-the-scenes content.
How to set boundaries for content creation so that it does not consume you
Sasha’s advice to brands who don’t want to share behind-the-scenes content and what to share instead to build connections.
After almost 10 years in business hear Sasha’s definition of what success means to her and her family.Shop Beau Hudson here
SHOW LINKS:
- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here
- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.
- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.
- Let’s be Insta friends Click here -
The most underrated tool to improve your marketing for your eCommerce brand
In this episode, I talk with Tegan, the founder of fashion brand Sundaystyler, about the most underrated tool that brands overlook and how this one tool helped Tegan grow her brand.
You’ll learn:
What is the most underrated strategy tool to improve your marketing and growthHow this one tool helped Tegan clarity her brand and successfully market SundaystylerGrowing your online store with intention How to remove the emotion from running your businessThe raw truths of the highs and lows of running an eCommerce businessShop Sundaystyler here
SHOW LINKS:
- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here
- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.
- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.
- Let’s be Insta friends Click here
Customer Reviews
What a buzz!!!
Kristy - wow! I finally had a couple of hours in the car to myself today and knew it was the time to listen to this new podcast. Kristy has helped me in many ways in my startup but after having a baby recently, a few hiccups in the rd I had been feeling a bit ‘blah’ and lost in my business- but not now!! What a knowledgeable and motivating series of episodes - my mind is buzzing with ideas I want to implement into my business and I feel motivated to get creative with things again! Thank you !!!
The most helpful business podcast I’ve heard
I’ve been listening to this podcast since it’s launch recently and am obsessed! As a small startup business, I have found this podcast invaluable. Each episode is structured carefully and packed full of practical takeaways to grow my business. Love it!
Relatable & helpful
Thanks for a great podcast! Loved the ep with Be Bangles. Helpful and relatable advice. Will definitely continue listening!