
115 episodes

The State of Sales Enablement FFWD Revenue
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- Business
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5.0 • 9 Ratings
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Welcome to the State of Sales Enablement podcast, with Felix Krueger. Insights and actionable advice from B2B sales and sales enablement leaders that share what it takes to achieve sales enablement excellence.
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Funny Women, Harmful AI, Atomic Enablement Habits, and More | This Month In Sales Enablement
Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger.
Here is what we talked about this month:
How to build enablement teamsThings to consider when scaling coaching programsHow to go about updating chartersWhy being funny can pay off more for women than menThe dangers of AI Why businesses overspend on SaaSBook reviews of Atomic Habits and Never Split The Difference
Subscribe to the This Month In Sales Enablement newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJv
Here are some of the resources referenced in this episode:
Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/
Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/
Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/
Where to find The State of Sales Enablement:
Newsletter - http://eepurl.com/h4ymJv
Website - http://thestateofsalesenablement.com/
LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g
Mentioned in this episode:
Webinar: 7 Steps to Maximizing Enablement's Business Impact
Some of the topics Mike Kunkle and Felix Krueger cover include:
- Understand the maturity level of your sales enablement team
- A simple framework that will help you identify current shortfalls
- How to get more done with less by effectively managing stakeholders
- An overview of the sales performance levers you should consider
- How to formalize a plan that delivers results and helps you gain momentum fast
If making a business impact with enablement is your priority going into 2023, visit goffwd.com/impact to watch this webinar.
The Building Blocks of Sales Enablement Learning Experience
If you want to stop reinventing the wheel, maximize business impact, and fast-track your career, consider joining a growing community of Enablers at The Building Blocks of Sales Enablement Learning Experience.
To learn more visit goffwd.com/blocks. -
Overcoming Imposter Syndrome | Deep-Dive
Imposter syndrome, that nagging inner voice suggesting that your success is nothing more than a fluke, can be a real hurdle to both personal and professional fulfilment. It's like a pesky shadow that no matter how much light you shine, never fully disappears. In this episode, Felix draws from personal experiences and proven strategies to provide you with hands-on tools to manage and lessen the effects of imposter syndrome.
Where to find The State of Sales Enablement:
Website - http://thestateofsalesenablement.com/
LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g
Mentioned in this episode:
The Building Blocks of Sales Enablement Learning Experience
If you want to stop reinventing the wheel, maximize business impact, and fast-track your career, consider joining a growing community of Enablers at The Building Blocks of Sales Enablement Learning Experience.
To learn more visit goffwd.com/blocks.
Webinar: 7 Steps to Maximizing Enablement's Business Impact
Some of the topics Mike Kunkle and Felix Krueger cover include:
- Understand the maturity level of your sales enablement team
- A simple framework that will help you identify current shortfalls
- How to get more done with less by effectively managing stakeholders
- An overview of the sales performance levers you should consider
- How to formalize a plan that delivers results and helps you gain momentum fast
If making a business impact with enablement is your priority going into 2023, visit goffwd.com/impact to watch this webinar. -
Enablement Charters with Aimee Roberson | Interview
Aligning sales enablement stakeholders can feel like herding cats if you don’t make sure that everybody is on the same page. The sales enablement charter is an extremely powerful tool to overcome this challenge to achieve collaboration, transparency, and alignment. Our guest in today's episode has successfully developed and implemented multiple enablement charters and she'll share with us her insights into the process and how to use the charter as a tool to maximize enablement's business impact. Please welcome the Revenue Enablement Director at Assent, Aimee Roberson.
Some of the questions we tackle in this episode:
What is the definition and purpose of a sales enablement charter? What should be covered in a good enablement charter?How do you go about developing a sales enablement charter? Who is involved? Which steps do you take?How do you recommend a charter for large enablement teams to be structured? (e.g. sales, CS, partners, etc)How do you make sure the charter is continuously updated?
Here are some of the resources referenced in this episode:
Connect with Aimee Roberson on LinkedIn: https://www.linkedin.com/in/aimeealidaroberson1978
Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/
Where to find The State of Sales Enablement:
Website - http://thestateofsalesenablement.com/
LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g
Mentioned in this episode:
The Building Blocks of Sales Enablement Learning Experience
If you want to stop reinventing the wheel, maximize business impact, and fast-track your career, consider joining a growing community of Enablers at The Building Blocks of Sales Enablement Learning Experience.
To learn more visit goffwd.com/blocks.
Webinar: 7 Steps to Maximizing Enablement's Business Impact
Some of the topics Mike Kunkle and Felix Krueger cover include:
- Understand the maturity level of your sales enablement team
- A simple framework that will help you identify current shortfalls
- How to get more done with less by effectively managing stakeholders
- An overview of the sales performance levers you should consider
- How to formalize a plan that delivers results and helps you gain momentum fast
If making a business impact with enablement is your priority going into 2023, visit goffwd.com/impact to watch this webinar. -
Building Enablement Teams with Sheryl Buscheck | Interview
If you are an enablement leader and you have the budget to hire a team, chances are that you have proven enablement's business value. The hiring decisions you make next will determine if you can take things to the next level and maintain momentum, or if the CFO will crash the party and start a discussion around budget cuts. Our guest in this week's episode is an enablement superstar who has built a number of teams throughout her career. She'll share her insights into what it takes to build a team of A players that manage to make your strategic enablement vision a reality. Please welcome, Sheryl Buscheck.
Some of the questions we tackle in this episode:
How do you structure your enablement team (in an ideal world with an unlimited budget)?
What makes top enablement talent and how do you go about identifying these traits when hiring?
How do you ensure your team remains focused on business impact?
Joining a new organisation as an enablement leader, how do you make sure the business goals align with the willingness to invest in the enablement function?
What is a step sales enablement leaders can take today to fast forward the assembly of their all-star enablement team?
Here are some of the resources referenced in this episode:
Connect with Sheryl Buscheck on LinkedIn: https://www.linkedin.com/in/sheryl-buscheck-6b86162/
Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/
Where to find The State of Sales Enablement:
Website - http://thestateofsalesenablement.com/
LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g
Mentioned in this episode:
Webinar: 7 Steps to Maximizing Enablement's Business Impact
Some of the topics Mike Kunkle and Felix Krueger cover include:
- Understand the maturity level of your sales enablement team
- A simple framework that will help you identify current shortfalls
- How to get more done with less by effectively managing stakeholders
- An overview of the sales performance levers you should consider
- How to formalize a plan that delivers results and helps you gain momentum fast
If making a business impact with enablement is your priority going into 2023, visit goffwd.com/impact to watch this webinar.
The Building Blocks of Sales Enablement Learning Experience
If you want to stop reinventing the wheel, maximize business impact, and fast-track your career, consider joining a growing community of Enablers at The Building Blocks of Sales Enablement Learning Experience.
To learn more visit goffwd.com/blocks. -
Scalable Coaching with Jonathan Kvarfordt | Interview
Here's the thing: any coaching is better than no coaching at all. However, when it comes to supporting the transformation journey of an entire sales organization, a scalable coaching program is necessary to improve competencies, change behaviors, and ultimately, drive business impact. Our guest in today's episode is a sales enablement leader who has orchestrated several successful coaching programs in the past, and he'll share his secrets for making coaching an integral part of an organization's culture instead of a random act of enablement. Please welcome Jothan Kvarford, also known as "Coach K"!
Some of the questions we tackle in this episode:
- Have you ever seen an approach work where the only coaching provided came from enablement?
- How do you engage stakeholders across the organisation in preparation for rolling out a large-scale coaching program?
- What are the steps involved in rolling out a coaching program?
- How do you train and coach the coaches?
- How do you ensure ongoing coaching excellence and accountability?
- What is one step enablers listening today can take to fast forward their journey to a scalable coaching program?
Here are some of the resources referenced in this episode:
Connect with Jonathan Kvarfordt on LinkedIn: https://www.linkedin.com/in/jmkmba/
Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/
Where to find The State of Sales Enablement:
Website - http://thestateofsalesenablement.com/
LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g
Mentioned in this episode:
The Building Blocks of Sales Enablement Learning Experience
If you want to stop reinventing the wheel, maximize business impact, and fast-track your career, consider joining a growing community of Enablers at The Building Blocks of Sales Enablement Learning Experience.
To learn more visit goffwd.com/blocks.
Webinar: 7 Steps to Maximizing Enablement's Business Impact
Some of the topics Mike Kunkle and Felix Krueger cover include:
- Understand the maturity level of your sales enablement team
- A simple framework that will help you identify current shortfalls
- How to get more done with less by effectively managing stakeholders
- An overview of the sales performance levers you should consider
- How to formalize a plan that delivers results and helps you gain momentum fast
If making a business impact with enablement is your priority going into 2023, visit goffwd.com/impact to watch this webinar. -
Role Plays, Pay Rises, AI Experts, and More | This Month In Sales Enablement
Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger.
Here is what we talked about this month:
What enablement can learn from the US Coast GuardWhy sales process and methodology are still neededSales Enablement Salaries ReportLearning Trends for 2023 eBookJob market updates with Steffaney ZohrabyanHow to become an expert on AI Hubspot debuts ChatSpot generative AI toolThe sales enablement of well-being
Subscribe to the This Month In Sales Enablement newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJv
Here are some of the resources referenced in this episode:
Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/
Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/
Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/
Where to find The State of Sales Enablement:
Website - http://thestateofsalesenablement.com/
LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g
Mentioned in this episode:
The Building Blocks of Sales Enablement Learning Experience
If you want to stop reinventing the wheel, maximize business impact, and fast-track your career, consider joining a growing community of Enablers at The Building Blocks of Sales Enablement Learning Experience.
To learn more visit goffwd.com/blocks.
Webinar: 7 Steps to Maximizing Enablement's Business Impact
Some of the topics Mike Kunkle and Felix Krueger cover include:
- Understand the maturity level of your sales enablement team
- A simple framework that will help you identify current shortfalls
- How to get more done with less by effectively managing stakeholders
- An overview of the sales performance levers you should consider
- How to formalize a plan that delivers results and helps you gain momentum fast
If making a business impact with enablement is your priority going into 2023, visit goffwd.com/impact to watch this webinar.
Customer Reviews
An Absolute Must Listen to for all those operating in the B2B space
This podcast provides fantastic insights that are research and data driven, thought provoking perspectives from Felix’s wealth of experience and regular interactions with those “in the trenches” within companies worldwide. Great actionable tips that listeners can take away right away.
As someone who serves and supports Small and Medium Businesses (SMBs/SMEs) I think this podcast should be mandatory listening for the CEO, Business Owners and Leadership teams of SME companies. Understanding buyer-centricity, sales enablement and buyer enablement are critical for companies to be able to compete against the “big guns” as well as to be able to profitably grow.
Awesome job with this podcast Felix! Look forward to learning more from future episodes.
Michael Haynes
SME Business Growth Specialist
Content curated superstar!
Fabulous guests, interview questions and educational content. Fantastic series and a go-to for sales enablement.