Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.
Ep 164: Farewell (Last Truth About Marketing Episode)
Bittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it out...)
The incredible 6-word writing reframe with Roy Peter Clark
Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our word choice. It’s a simple lesson that can feel like a revolution for your writing.
Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space
Laura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels her emails.
Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook
Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).
Ep 160: Abbey Woodcock - A Smarter Way To Work From Home
Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll want to hear what Abbey thinks could soon be your new reality.
Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives
We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and modern gamification techniques to get her customers “hooked” on engaging, and ultimately, transforming their lives.
Constant A-Ha Headslappers - Amazing Guests
Kevin is incredible in his own right, so when you couple that with the caliber of guests he has (Paris L, Clayton M, Brian K) it's an insane combination. I absolutely love this podcast and have gotten dozens of gamechanging ideas, as well as brilliant copy approaches and methods from this.
Better than most programs I’ve paid for
In typical Kevin Rogers style, this podcast delivers massive value in minutes. By minute 6 of the first episode you’ll discover 3 pearls of wisdom that will change the way you do business (and change the results you get). Kevin then beautifully leads his guest to demonstrate one of these transforming truths with a real (and current) case study. And deep dives into every word of copy explaining why it worked.
Episode #2 is a like a pithy, 5 minute pep talk at the feet of a true master. It ends with a 60 second exercise that will give you clarity and direction like you’ve never had before. And it doubles as a ‘power statement’ that communicates your value to the world (think Dominos and FedEx USP – maybe better).
And episode #3 explores an online business anyone could start and how it went from idea to thousands of paying members. It includes mistakes made (and fixed) and an analysis of both the mindset shifts (including the name of the business) and sales copy that increased conversion by many multiples.
Can’t wait for episode #4.
Kevin is bringing the good stuff
Kevin Rogers is great at taking the mystery out of copy writing and making it approachable to anybody. He breaks things down in to small easily implementable chunks so you can get started making your copy suck less in no time. So subscribe to the podcast, read his blog, name your kids Kevin and buy the life-size animatronic Kevin doll for your next party. You’ll be glad you did.