23 min

The value of co-creation in sport co-streaming with Tyreal Qian Sport Management Review Insights

    • Sports

In this episode we chat to Wonju Lee from Louisiana State University about the relationships among co-streamer expertise, co-streamer identification, co-streaming fit, virtual interactions, and continuous watching intentions.

We discuss the article Tyreal published about the topic "Watching sports on Twitch? A study of factors influencing continuance intentions to watch Thursday Night Football co-streaming".

In this episode we chat to Wonju Lee from Louisiana State University about the relationships among co-streamer expertise, co-streamer identification, co-streaming fit, virtual interactions, and continuous watching intentions.

We discuss the article Tyreal published about the topic "Watching sports on Twitch? A study of factors influencing continuance intentions to watch Thursday Night Football co-streaming".

23 min

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