48 episodes

Carlos Pacheco and Tom Martin here, we are two marketing and YouTube veterans who have worked behind the scenes helping producers and online creators build channels to audiences of millions. In each VIP episode, we give you our two cents (whether you like it or not) on what's happening on YouTube, the strategies that the professionals do behind every successful YouTube channel.

Join us as we discuss YouTube strategy and channel strategies, how the industry and the platform are shifting, and discussing the latest tactics, strategies, and trends.

The Video Insiders Podcast is brought to you by TubbeBuddy. The YouTube channel management tool to manage, optimize your content, and run your channel like a pro.

The Video Insiders Podcast Carlos Pacheco and Tom Martin

    • Technology

Carlos Pacheco and Tom Martin here, we are two marketing and YouTube veterans who have worked behind the scenes helping producers and online creators build channels to audiences of millions. In each VIP episode, we give you our two cents (whether you like it or not) on what's happening on YouTube, the strategies that the professionals do behind every successful YouTube channel.

Join us as we discuss YouTube strategy and channel strategies, how the industry and the platform are shifting, and discussing the latest tactics, strategies, and trends.

The Video Insiders Podcast is brought to you by TubbeBuddy. The YouTube channel management tool to manage, optimize your content, and run your channel like a pro.

    Hashbrowns - YouTube Hashtags and Clubhouse

    Hashbrowns - YouTube Hashtags and Clubhouse

    Happy New Year! What's new? Carlos went from condo living to a big home in rural Quebec, rarely goes outside and is looking at pickup trucks. Tom is managing a full workload and homeschooling due to the lockdown in the UK. Tom celebrates 10 years working on YouTube, Carlos is in his 9th!

    Hashtags on YouTube? The boys explore using hashtags on youtube, hashtag strategies and should you be using them or not. As well as thoughts on the new Drop-in Audio Chat app Clubhouse.

    • 43 min
    2020 Retrospective & 2021 Predictions

    2020 Retrospective & 2021 Predictions

    It’s December! We made it! 2020 has been a year like no other. Tom gears up for a hectic holiday work schedule. The house is decorated and the radio is playing Christmas music 24/7. Carlos is surrounded by boxes as he gets ready for the big move!

    This time last year, the boys made some predictions about 2020, let’s see how they did and what they predict 2021 will look like for video creators!

    • 57 min
    VidSummit 2020 Recap

    VidSummit 2020 Recap

    Tom is so busy he’s hired minions to do his tasks. Carlos is ready to leave the city. Vid Summit 2020 was different being 100% virtual but delivered great value! Tom gave a live talk about increasing your monetization on youtube using the assets you already have. 

    • 37 min
    Quibi Down

    Quibi Down

    Tom’s in strict lockdown. Carlos is moving from the city to rural Quebec. Quibi, the short-form video platform is shut down after billions invested. The boys take a deep dive and pick apart why they think it was doomed to fail.

    • 36 min
    Down With OTT

    Down With OTT

    Tom is swamped and needs help with the nitty-gritty of his OTT Distribution, What is OTT? What platforms are available? Where do I start? How do you get your content on there? What do you need to get on there? The boys sit down and answer those questions and more.

    Show links!!
    VIP Ep # 33 Creating a Safe Streaming Environment for Kids
    Kidoodle.TV

    • 38 min
    How To Lose Your Content Manager Account

    How To Lose Your Content Manager Account

    It’s been a minute since we sat down to record a podcast. Tom’s youtube channels have been going through a rough patch, and Tom is feeling “Meh” about the whole thing! 

    In this episode we discuss:

    CMS or “Content Management System” 
    The YouTube Class Action Suit in the UK regarding Kids Content.
    Views seem to be down across a wide spectrum channels.
    YouTube launched its version of Tik Tok
    New YouTube Channel Layout Update. 
    YouTube's new Age Restriction policies

    • 50 min

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