28 episodes

How do some experts rise from relative obscurity to national or even international prominence? Most are ordinary people who built their reputations over time. We call these individuals, “Visible Experts.”

Join John Tyreman and Kelly Waffle of Hinge Marketing as they interview a wide range of Visible Experts (B2B marketing thought leaders, CEOs of companies and professional services firms, and industry subject matter experts). If you are an expert who wants to build a powerful personal brand — or if you simply love inspiring business stories — this podcast is for you.

The Visible Expert Podcast Hinge

    • Business
    • 5.0, 1 Rating

How do some experts rise from relative obscurity to national or even international prominence? Most are ordinary people who built their reputations over time. We call these individuals, “Visible Experts.”

Join John Tyreman and Kelly Waffle of Hinge Marketing as they interview a wide range of Visible Experts (B2B marketing thought leaders, CEOs of companies and professional services firms, and industry subject matter experts). If you are an expert who wants to build a powerful personal brand — or if you simply love inspiring business stories — this podcast is for you.

    Rhondalynn Korolak - Author of Pricing Value, Lawyer, Chartered Accountant & Business Coach

    Rhondalynn Korolak - Author of Pricing Value, Lawyer, Chartered Accountant & Business Coach

    Rhondalynn is a an expert on cash flow, pricing value and advisory practices. She is the managing director of businest® and a best-selling author.

    On this episode, we cover:
    - Why cash flow is so critical for SMBs
    - How time and time sheets are irrelevant to value
    - How to uncover client pain points and identify value
    - Why it's OK to do things differently

    Purchase "Pricing Value":
    https://pricingvalue.co/

    Connect with Rhondalynn: https://www.linkedin.com/in/imagineering/

    • 38 min
    Rachel Fisch - Product Evangelist, Accountant Channel at Sage

    Rachel Fisch - Product Evangelist, Accountant Channel at Sage

    Rachel is a recognized practitioner, event speaker, and community builder. Along the way, Rachel was also named to PracticeIgnition’s annual list of “Top 50 Women in Accounting.”

    In this episode, we talk about:

    Rachel's experience in companies of all sizes
    Why more accountants are not adopting technology
    Community building
    Personality traits of accounting professionals
    Challenging the status quo
    And much more...

    Connect with Rachel:
    https://www.linkedin.com/in/rachelfisch/
    @FischBooks

    • 40 min
    Daniel Faggella - CEO, Founder, and Head of Research at Emerj

    Daniel Faggella - CEO, Founder, and Head of Research at Emerj

    Daniel helps leaders in finance, government and global industries cut through the artificial intelligence hype, leverage proven best-practices, and make data-backed decisions about mission-critical priorities.

    In this episode, we cover:

    Strategies for using AI in business

    Practical examples of AI put to use in professional services

    How interviewing other experts helped grow his business

    And much more…

    https://emerj.com/

    @danfaggella

    • 30 min
    Keenan - Author | CEO A Sales Guy | Keynote Speaker | Award Winning Blogger

    Keenan - Author | CEO A Sales Guy | Keynote Speaker | Award Winning Blogger

    “I couldn’t give two sh*ts about experience, I want expertise”

    To kick off Season 2, John and Kelly interview Keenan, CEO of A Sales Guy; Keynote Speaker, Forbes Contributor, and Award-Winning Blogger. He is also author of the Best-Selling Sales Book, “Gap Selling."

    In this episode, we cover:

    Why most salespeople suck
    What is GAP selling?
    The CRM challenge
    Keenan’s 4 favorite words
    And much more…

    https://www.asalesguy.com/

    Twitter: @Keenan
    LinkedIn: https://www.linkedin.com/i

    • 29 min
    Daniel Burrus — Author, speaker, technology futurist & innovation expert

    Daniel Burrus — Author, speaker, technology futurist & innovation expert

    Daniel Burrus shares his journey to becoming a Visible Expert, and offers insight on using analytics to anticipate growth and business challenges before they happen.

    He outlined four major implications that adopting an anticipatory model has on a business:
    1. Defining & separating trends
    2. Innovating with low risk
    3. Cultural evolution
    4. Avoiding future problems

    Get a free hard copy of his book:
    http://theaobook.com/
    https://www.burrus.com/
    @DanielBurrus

    • 45 min
    Andrew Filev - Founder & CEO of Wrike

    Andrew Filev - Founder & CEO of Wrike

    Andrew created the software category of collaborative work management after founding Wrike in 2006.

    The company has over 20,000 customers and more than 2 million users in over 100 countries.

    On the show, Andrew talks about how he became a productivity freak, bootstrapping his own company, what it takes to build a motivated team, and much more.

    Learn more about Wrike:
    https://www.wrike.com/
    @wrike
    @andrewsthoughts

    • 31 min

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Compelling Insights to Help you Become a High Growth Firm

Awesome insights from the episode on High Growth Firms that is applicable to any size professional service firm including to one person businesses. The 3 insights I found most compelling was the increased spend on marketing due to increased complexity and competitiveness in today's markets, the need for key skills in networking, speaking and writing and the importance to maintain a balance between online and offline activity. Keep these gems coming. Michael Haynes, B2B Growth Accelerator

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