28 episodes

The Woodshed exists to demystify the creative process. We believe that everybody can harness the power of their own creativity to supercharge their lives. And by showing the creative process in action, we hope to take away the fear of coming up with powerful ideas that move business.

The Woodshed RPM Productions

    • Society & Culture

The Woodshed exists to demystify the creative process. We believe that everybody can harness the power of their own creativity to supercharge their lives. And by showing the creative process in action, we hope to take away the fear of coming up with powerful ideas that move business.

    From Packing Boxes to Advertising Creative: The Long Strange Trip of Louis McConnell

    From Packing Boxes to Advertising Creative: The Long Strange Trip of Louis McConnell

    Everybody can be creative if they push fear aside. Take Louis McConnell. He has always believed in self-discovery through hard and unfamiliar situations – from amateur MMA to quitting his insurance gig to go work in a factory with more time to mountain bike. That’s how he met Alex, who took a chance and offered him a copywriter gig, zero experience and all. Hear how this experiment started, what it’s taken for Louis to prove himself as a creative and why it’s important to be yourself 100% of the tim

    • 34 min
    Representation and Critical Thinking in Media – with Michelle Lipkin, National Association of Media Literacy Education

    Representation and Critical Thinking in Media – with Michelle Lipkin, National Association of Media Literacy Education

    Tweens consume 6 to 9 hours of content every day. Adults, as much as 10. What is the responsibility of advertisers as narrative builders in this very real media environment?

    Michelle Lipkin is the Executive Director of the National Association for Media Literacy Education (NAMLE). She and Alex talk about the importance of creating a free, positive and safe media environment and practical tips to be better contributors, from deliberate empathy to representing underrepresented demographics in casting.

    • 1 hr 17 min
    Feeling burnt out? You’re not alone. With Tim Dyer, Founder of Manifesto Agency

    Feeling burnt out? You’re not alone. With Tim Dyer, Founder of Manifesto Agency

    65% of ad pros are suffering "Burnout," more than teachers (58%) and consultants (55%), according to a recent AdAge article and Tim Dyer, founder of Manifesto Agency, was brave enough to share his burnout struggles on the show. Alex and Tim then discuss tactics and tips that have worked to combat Burnout in their lives as well as expert suggestions. From de-powering failure to finding value in your work to challenging everyday assumptions about your job.

    The Woodshed is a CPB Podcast Production.

    • 51 min
    So you want to start an agency? With Paul Caiozzo, founder of Interesting Development

    So you want to start an agency? With Paul Caiozzo, founder of Interesting Development

    If you’ve worked in advertising long enough, or any industry, you’ve thought about running your own shop. Paul Caiozzo led Goodby Silverstein and Partners New York before starting his own agency, Interesting Development, in 2016. And like most founders, he has felt the highs and lows ever since. Paul stopped by The Woodshed for a cautionary yet encouraging chat about building an agency from the ground up and what it takes to stand out in a crowded market.

    The Woodshed is a CPB Podcast Production.

    • 1 hr 1 min
    Gayle Troberman, CMO of iHeartMedia — Podcasts, theater of the mind and the 27% of America no one is talking to

    Gayle Troberman, CMO of iHeartMedia — Podcasts, theater of the mind and the 27% of America no one is talking to

    Gayle Troberman is CMO of iHeartMedia, the world’s largest audio company which reaches nine out of 10 Americans every month. Listen as Alex and Gayle talk about the "good ol' days";  what annoys Gayle about agencies, and the exploding world of podcasts. Find out what brands are doing wrong with audio, the good and bad of the fractionalized media landscape, and how to engage the 27% of the American workforce that no one is talking with.

    The Woodshed is a CPB Podcast Production.

    • 39 min
    The science behind the magic of advertising: A live Caffeinated Mornings event

    The science behind the magic of advertising: A live Caffeinated Mornings event

    Advertising has always been driven by instincts, opinions and luck. What’s been missing? The rigor to prove wildly creative ideas throughout the process. Join Caffeinated Mornings host Jay Ferracane as he sits with Alex to talk about applying the Scientific Method to creativity, why theoretical physicist are the most creative people on earth and why advertising needs more Einstein-like creatives to ask great questions.

    The Woodshed is a CPB Podcast Production.

    • 38 min

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