253 episodes

Build and grow a successful business based on your expertise, and be seen and heard as an influential thought leader. If you're a coach, consultant, or course creator, join 25 year business veteran Samantha Riley in the Business Lab, and explore the current business growth and marketing strategies available to you. If you’re looking for inspiration and actionable advice, pop your earbuds in, and join her in the Lab and get ready to grow your business.

Thought Leaders Business La‪b‬ Samantha Riley

    • Entrepreneurship
    • 5.0 • 19 Ratings

Build and grow a successful business based on your expertise, and be seen and heard as an influential thought leader. If you're a coach, consultant, or course creator, join 25 year business veteran Samantha Riley in the Business Lab, and explore the current business growth and marketing strategies available to you. If you’re looking for inspiration and actionable advice, pop your earbuds in, and join her in the Lab and get ready to grow your business.

    254: 7 List Growth Strategies

    254: 7 List Growth Strategies

    Keeping and growing an email contact list is important for various reasons. It provides leads for sales, customers for new products or programs and a feedback and networking pool. In spite of its importance, though, some businesses still don’t have a list.
    In this episode, we share 7 strategies to start and grow your list. These strategies guarantee that you will move your social media or other contacts into your more reliable email database. We’ll also share how you can maximise the benefits of these strategies for your business.
    For full show notes and links visit: https://samanthariley.global/podcast/254/

    • 21 min
    253: The Million Dollar Mindset with Jackson Millan

    253: The Million Dollar Mindset with Jackson Millan

    Everyone wants financial freedom. However, many people believe that to get to this goal, you must work hard. 
    In this episode, Jackson debunks the myth that hard work always leads to wealth. You don’t necessarily need to put in a lot of effort to achieve financial freedom. What you need is to work smarter and make money work for you instead of you working for your money. Jackson shares tips on where to begin, what levers to pull and how to get your fundamentals in place.
    For full show notes and links visit: https://samanthariley.global/podcast/253/

    • 34 min
    252: Quick Cash Injections

    252: Quick Cash Injections

    With the year just starting, many business owners are working on large projects to roll out during the rest of the year. But many of these projects take time, and sometimes need a quick cash injection to get them up and running sooner.
    In this episode, we will share six ways to bring more cash into your business so you can roll out those projects. These methods can be implemented at any time of the year whenever you need a quick injection of revenue. 
    For full show notes and links visit: http://samanthariley.global/podcast/252

    • 18 min
    251: Handling Business Through Change Of Life with Cathy Carr

    251: Handling Business Through Change Of Life with Cathy Carr

    All women go through it, but many of us don’t talk about it. We shy away from discussing how our hormones affect our daily lives. We avoid talking about peri-menopause and menopause, and how it changes our physiology, cognitive and emotional states.
    To get the conversation going, in this episode I have a heart-to-heart talk with Holistic Health Coach, Cathy Carr. We discuss why women brush this conversation under the carpet, and the changes that happen in our bodies which can affect us daily. 
    Cathy also shares words of wisdom for women who feel alone as they go through female cycles.
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    Let’s talk about menstruation and menopause (01:57) Grassroots: get to the root cause and your ancestral roots (11:53) One size does not fit all (13:08) How to know what food works for you (15:33) Middle age changes women’s lives (20:40) Manifestations and effects of stress (26:15) Stress: physical exercise (31:01) Stress manifests as fatigue and soreness  (32:37) Female hormones are different (36:07) “Move in a way that makes you feel good” (39:01) How to get your mojo back (39:49) “You don’t need to go through this alone” (42:08) For full show notes and links visit: https://samanthariley.global/podcast/251/

    • 43 min
    250: 6 Revenue Models

    250: 6 Revenue Models

    As a business owner, you need to make money. However, you may be using just one revenue model, and missing other opportunities. This means you’re limiting your earning potential.  
    In this episode, we share 6 revenue models that you can mix and match to increase your revenue. We discuss the pros and cons of each model. We also give examples and tips on how you could  integrate each of them into your businesses.
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    Importance of using different revenue models for your business (01:40) Model #1 Payment upfront (3:51) Model #2 Continuity/Membership (7:24) Model #3 Milestone payments (11:00) Model #4 Payment in arrears (14:07) Model #5 Affiliate commissions/Partner payments (16:07) Model #6 Revenue share (19:13) Combining the models (22:51) For full show notes and links visit: https://samanthariley.global/podcast/250/

    • 24 min
    249: Authentic And Ethical Marketing with Anfernee Chansamooth

    249: Authentic And Ethical Marketing with Anfernee Chansamooth

    It takes guts to talk about things that make us uncomfortable, but we can’t put our heads in the sand. We need to open these conversations to ensure we grow our business in alignment with our values.
    One of these difficult topics is marketing practices. Unethical marketing has been with us for decades, and these practices sell dreams that pop like bubbles.  
    In this episode, I have an insightful conversation with content strategist, writer and speaker Anfernee Chansamooth. We talk about the good and the bad that’s happening in online marketing today. 
    We chat about marketers who care more about making a buck than a customer’s needs…
    Horror stories of coaches gone rogue... 
    Things behind the scene that people never see…
    The grey areas of each issue…
    And tips and opportunities for 2021.
    WHAT YOU’LL DISCOVER IN THIS EPISODE:
    The reality behind the promise and dream of a six-figure launch (03:07) The value in a failed launch (07:19) What is authentic marketing and why has there been a shift in the market? (08:14) What is inauthentic marketing? (10:17) The grey areas depend on your values (12:36) False scarcity vs adding true value (14:30) Buyers’ touchpoints (18:32) You don’t know what’s happening in the background (20:38) Social media and marketing (22:14) How to balance adding value and charging a customer (25:38) How does the seller manage the conversation? (28:17) High-ticket pricing (33:54) When providers don’t deliver (37:28) Giving a testimonial is also a form of service (43:30) The biggest opportunities in marketing for 2021 (46:15) Building an audience vs building a community (51:40) A project to create a guide to authentic marketing (55:01) For full show notes and links visit: https://samanthariley.global/podcast/249

    • 58 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Ally - Made For More ,

Best real life tangible business info

Thanks so much for sharing so much valuable info for business. I love all the info in systems, processes and outsourcing. I’ve implemented so many of your tips in my own business. Thank you!!

Andrew@ Acquisiti ,

Thanks for the references

Really enjoyed the content, particularly the reference to Source Bottle - I didn’t even know this existed!

jayharris247 ,

Such a great Podcast!!!

Thanks for creating such an awesome podcast. All the episodes I’ve listened to so far have had such great content. Love your work!

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