100 episodes

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews

    • Business
    • 4.8 • 19 Ratings

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

    Episode #467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less

    Episode #467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less

    What would life be like if 80% of your customers came back to buy from your website again… and again… and again?
    It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it.
    Here’s a sneak peek of what we cover:
    Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection
    4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back


    Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet


    Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods)


    How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand)
    This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good. 
    If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge. 
    We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge. 
    This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/ 
    Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!
     
    xo, Tracy
     
    Here are the resources mentioned in the show:
     
    Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/
    HorseFeathers Gifts - https://horsefeathersgifts.com/
    ‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/
    Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge
    Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/
     Apply For Early Bird Enrollment to Train Your Customers To Buy Online - https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com
     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    1. Click here https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716 to review the show
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
     
    Follow @Flourish_Thrive on Instagram - https://www.instagram.com/flourish_thrive/
    Follow @TracyMatthewsNY  Instagram - http://instragram.com/tracymatthewsny
    Follow Flourish & Thrive Facebook - https://www.facebook.com/FlourishThriveAcademy
     
    Follow us on Tik Tok:
     
    Follow @Flourish_Thrive Tik Tok - https://www.tiktok.com/@flourish_thrive
    Follow @TracyMatthewsNY on Tik Tok - https://www.tiktok.com/@tracymatthewsny
     

    • 38 min
    Episode #466: What's Working in 2024 to Increase Your Website Traffic

    Episode #466: What's Working in 2024 to Increase Your Website Traffic

    Want the best 2024 strategies to drive more traffic to your website and sell more online?
    I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). 
    I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics!
    I talk about:
    What you need to monitor constantly (so you don’t lose sales)
    How to increase your conversion rate up to 30%
    Using AI to enhance sales and customer service
    More of the most effective ways to skyrocket sales! 
    Learn how to build a multi-omnichannel brand that sparks more sales and repeat customers!
    Join me on Thrive by Design for podcast episode 466!
     
    Here are the resources mentioned in the show:
    Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)
    Apply For Early Bird Enrollment to Train Your Customers To Buy Online
    Learn More About Train Your Customers To Buy From You Online
    The Desired Brand Effect



    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
    Follow on Instagram:
     
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 27 min
    #465: 3 Lessons From Instagram and Facebook Crash Last Week

    #465: 3 Lessons From Instagram and Facebook Crash Last Week

    How do you life-proof, recession-proof, and algorithm-proof your jewelry business?
    Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. 
    If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. 
    I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!
    I talk about:
    Driving sales to your website in your sleep
    Training your customers to buy from you online 
    Why you need to give customers a reason to shop from you online or you’re wasting your time and energy 
    More strategies to ensure your business isn’t “fragile”! 
    I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!
    Join me on Thrive by Design for podcast episode 465!
     
    Here are the resources mentioned in the show:
    Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)
    Apply For Early Bird Enrollment to Train Your Customers To Buy Online
    The Desired Brand Effect

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 20 min
    Episode #464: How to Increase Your Perceived Value With Packaging Design

    Episode #464: How to Increase Your Perceived Value With Packaging Design

    Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again?
    To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! 
    I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.
    We talk about:
    Why 72% of people buy because of packaging 
    Creating recognition and memorability with an unforgettable unboxing experience 
    Building brand awareness on a budget 
    More amazing tips to use your product’s packaging as a sales tool! 
    Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!
     
    Join me on Thrive by Design for podcast episode 464!
    Here are the resources mentioned in the show:
     
    Hidden Path Creative’s Website
    Hidden Path Creative’s Instagram
    The Ultimate Product Party
    Laying The Foundation
    Book a free Discovery Call
    The Desired Brand Effect

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
     
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 37 min
    Episode #463: The Enneagram And Your Business with Hillarie Kay

    Episode #463: The Enneagram And Your Business with Hillarie Kay

    How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success?
    If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment!
    I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive.
    We talk about:
    Deep diving inside yourself to work out kinks
    Creating your dream team
    Ditching burnout and decision fatigue
    More ways this assessment will bring you ease and flow!
    She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable. 
    Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business!
    Join me on Thrive by Design for podcast episode 463!
     
    Here are the resources mentioned in the show:
     
    Momentum
    Book a Discovery Call
    The Art of Growth’s Free Enneagram Test
    The Enneagram Insitute’s RHETI Test
    Hillarie Kay’s Instagram
    Hillarie Kay’s Website
    The Desired Brand Effect



    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 36 min
    Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers

    Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers

    What if you’re not attracting the right customers?
    If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. 
    Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. 
    In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. 
    I talk about:
    Misconceptions and mistakes that make messaging miss the mark
    The secret to magnetizing repeat customers 
    Real reasons people buy (and why to stop competing on price) 
    More strategies to stop scrolls and skyrocket sales!
    If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be! 
    Join me on Thrive by Design for podcast episode 462!
    Here are the resources mentioned in the show:
     
    Laying The Foundation
    Book a Discovery Call
    The Desired Brand Effect

     
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
     
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations
     
    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
     
    xo, Tracy Matthews
     
    Follow on Instagram:
    Follow @Flourish_Thrive on Instagram
    Follow @TracyMatthewsNY  Instagram
    Follow Flourish & Thrive Facebook
     
    Follow us on Tik Tok:
    Follow @Flourish_Thrive Tik Tok
    Follow @TracyMatthewsNY on Tik Tok
     

    • 25 min

Customer Reviews

4.8 out of 5
19 Ratings

19 Ratings

Tamba Wildflower ,

Like My Own Masterclass

I keep my notebook nearby when listening because every episode has takeaways that Inspire action. Literally listened to the back catalogue and am running through them again.

Sheridan.K ,

A great podcast for creative makers

Tracy always provides excellent value for her listeners with plenty of helpful tips and insight into the jewelry industry, as well as a great array of expert interviews that cover the gamut of what we need to know to have thriving creative businesses. This is an excellent podcast for jewelry designers who really want to create a business, or are already building a business. Show notes and transcriptions are also available, which is super helpful for remembering all the topics covered.

Prental ,

Loyal weekly listener

I look forward each week to listening to Tracy . As a small business it can be overwhelming, and listening to the podcast each weeks puts me back on track . She coverers all topics from marketing to looking after yourself with better sleep ( I still use the app for sleeping every night ) and everything In between. Great if you are in the jewellery industry, but also great to listen if you are any small business.

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