Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews
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Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.
Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.
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#465: 3 Lessons From Instagram and Facebook Crash Last Week
How do you life-proof, recession-proof, and algorithm-proof your jewelry business?
Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales.
If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people.
I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!
I talk about:
Driving sales to your website in your sleep
Training your customers to buy from you online
Why you need to give customers a reason to shop from you online or you’re wasting your time and energy
More strategies to ensure your business isn’t “fragile”!
I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!
Join me on Thrive by Design for podcast episode 465!
Here are the resources mentioned in the show:
Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)
Apply For Early Bird Enrollment to Train Your Customers To Buy Online
The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Episode #464: How to Increase Your Perceived Value With Packaging Design
Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again?
To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design!
I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.
We talk about:
Why 72% of people buy because of packaging
Creating recognition and memorability with an unforgettable unboxing experience
Building brand awareness on a budget
More amazing tips to use your product’s packaging as a sales tool!
Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!
Join me on Thrive by Design for podcast episode 464!
Here are the resources mentioned in the show:
Hidden Path Creative’s Website
Hidden Path Creative’s Instagram
The Ultimate Product Party
Laying The Foundation
Book a free Discovery Call
The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
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Episode #463: The Enneagram And Your Business with Hillarie Kay
How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success?
If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment!
I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive.
We talk about:
Deep diving inside yourself to work out kinks
Creating your dream team
Ditching burnout and decision fatigue
More ways this assessment will bring you ease and flow!
She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable.
Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business!
Join me on Thrive by Design for podcast episode 463!
Here are the resources mentioned in the show:
Momentum
Book a Discovery Call
The Art of Growth’s Free Enneagram Test
The Enneagram Insitute’s RHETI Test
Hillarie Kay’s Instagram
Hillarie Kay’s Website
The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
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Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers
What if you’re not attracting the right customers?
If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in.
Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them.
In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand.
I talk about:
Misconceptions and mistakes that make messaging miss the mark
The secret to magnetizing repeat customers
Real reasons people buy (and why to stop competing on price)
More strategies to stop scrolls and skyrocket sales!
If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be!
Join me on Thrive by Design for podcast episode 462!
Here are the resources mentioned in the show:
Laying The Foundation
Book a Discovery Call
The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
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Episode #461 The Power of In-Person Events for Small Business
Today we’re talking about the power of live events and how impactful they are for growing your small business!
For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made!
That’s how some of my best connections and friendships were formed!
I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business.
In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners.
We talk about:
Why this space is the first of its kind for product-based businesses.
Why you need to meet people in person (+ how to avoid getting left behind).
Why getting out of your comfort zone is crucial for your biz’s growth.
More gold on why in-person events are going to change your life!
I love this topic so much because we’re bringing back live events for Flourish and Thrive Academy this year, and I’m thrilled!
Tune in because I know you’re going to love them as much as I do, and their insight about in-person events will change everything for you!
Join me on Thrive by Design for podcast episode 461!
Here are the resources mentioned in the show:
The Ultimate Product Party
Strategy Audit
Kitty Meow Boutique
Allison Carter Celebrates
The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
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Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths
We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing!
This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization.
I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy.
In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and Jay Moncada about becoming an ethical metalsmith and what it looks like to build a sustainable jewelry brand!
We talk about:
Consumer behavior and why responsibly sourcing is a must.
How to gain resources, mentorship, vendors, and best practices.
How to join the activism.
More important info on creating a biz that loves the earth!
If you don’t know about Ethical Metalsmiths, go look them up right now - I highly recommend that you become a member because they’re awesome.
Listen in for a candid talk on how to build a business that’s in alignment with your values of doing good to the earth and having a clear line of the supply chain!
Join me on Thrive by Design for podcast episode 460!
Here are the resources mentioned in the show:
Ethical Metalsmiths Website
Ethical Metalsmiths Instagram
The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
Customer Reviews
Like My Own Masterclass
I keep my notebook nearby when listening because every episode has takeaways that Inspire action. Literally listened to the back catalogue and am running through them again.
A great podcast for creative makers
Tracy always provides excellent value for her listeners with plenty of helpful tips and insight into the jewelry industry, as well as a great array of expert interviews that cover the gamut of what we need to know to have thriving creative businesses. This is an excellent podcast for jewelry designers who really want to create a business, or are already building a business. Show notes and transcriptions are also available, which is super helpful for remembering all the topics covered.
Loyal weekly listener
I look forward each week to listening to Tracy . As a small business it can be overwhelming, and listening to the podcast each weeks puts me back on track . She coverers all topics from marketing to looking after yourself with better sleep ( I still use the app for sleeping every night ) and everything In between. Great if you are in the jewellery industry, but also great to listen if you are any small business.