To The Point - Home Services Podcast RYNO Strategic Solutions

In the first part of our conversation with Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical, we talked about the fundamentals of building a home services business, including the importance of having streamlined systems and processes in place.
Now, in Part 2 of the conversation, we'll focus on digital marketing and financing strategies. These two are key for any home services business looking to succeed.
We'll discuss the struggle of generating quality leads through social media alone, how to strategically use financing options as a compelling call to action to increase sales, and the importance of being quick to respond to leads in the current market.
We'll also examine the power of data-driven marketing and why tracking marketing metrics is essential for evaluating the success of campaigns and making strategic adjustments.
Press play to learn how to generate leads using digital marketing for your home services business! 
Key Takeaways
Intro (00:00)
Declining financing approval rates and impact on HVAC business (03:05)
Bringing in-house marketing management for a growing business (06:54)
Hiring a marketing manager and the importance of trust and measurable success (09:06)
Marketing KPIs and evaluating progress (16:12)
Using technology to track lead sources and costs for home service businesses (18:51)
Marketing strategies for home services (21:54)
Growing a privately held business with estate planning and acquisitions (27:40)
Additional Resources
👉 Connect with Mark Paup:
Website: https://goldenrulephc.com/
Instagram: https://www.instagram.com/_goldenrulephc_/
Facebook: https://www.facebook.com/GoldenRulePHC
LinkedIn: https://www.linkedin.com/company/goldenrulephc/
TikTok: https://www.tiktok.com/@goldenrulephce
YouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534
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➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Growing a home services business takes grit, dedication, and the willingness to learn from successes and setbacks.
Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical in Des Moines, Iowa, knows this first-hand.
He's grown his company from a one-person business into a successful $30 million multi-trade enterprise.
In part 1 of this two-part series, Mark shares his entrepreneurial journey and the lessons he's picked along the way.
Mark discusses challenges, like the 2023 downturn and weather dependency for certain services. He also talks about the need for pivots, like launching proactive A/C system checks early during unseasonably warm weather.
Adapting to challenges is a huge part of continued long-term success in home services.
We've covered a lot in Part 1, including process, people, and early hurdles. Tune in to learn more! 
Key Takeaways
Intro (00:00)
Business growth and acquisitions in the trades industry (06:52)
Customer service and community engagement (11:21)
Scaling a business and lessons learned (15:16)
Overcoming weather's impact on HVAC and plumbing businesses (20:21)
Employee retention strategies in a rapidly changing industry (25:38)
Incentivizing customer service representatives (30:20)
Additional Resources
👉 Connect with Mark Paup:
Website: https://goldenrulephc.com/
Instagram: https://www.instagram.com/_goldenrulephc_/
Facebook: https://www.facebook.com/GoldenRulePHC
LinkedIn: https://www.linkedin.com/company/goldenrulephc/
TikTok: https://www.tiktok.com/@goldenrulephce
YouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534
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➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In part 1 of this conversation, we explored the wisdom gleaned from the panel of industry legends at RYNOx 2024. The legends in the panel are: Ken Goodrich, Dave Geiger, Mary Jean Anderson, Ken Haines, Frank DiMarco, and Wyatt Hepworth
These titans of the trades shared their wisdom on scaling businesses, overcoming challenges, and navigating the future landscape of the industry. But their lessons didn't stop there!
In part 2 of the conversation, they shared even more: Here are some of the key takeaways that can benefit entrepreneurs in home services. 
Organic growth is achievable. Even the most successful businesses often have modest beginnings. By learning from those more established, continuously improving, and surrounding yourself with talented people, even a small startup can achieve significant success.
The Power of Smart Hiring. Every panelist stressed the importance of hiring people who are smarter and more capable than them. This creates an environment where innovation and progress thrive.
Financing Challenges and Strategies. Keeping up with changing financing rates and adapting to new challenges is crucial to maintaining growth within the trades.
The Future of Online Sales. eCommerce disruption is inevitable, even within the trades. Business models need to evolve to maintain customer relationships and capitalize on this shift.
Leadership Makes the Difference. Traits like discipline, integrity, honesty, and the ability to lead by example were highlighted as essential, driving both growth and the capacity to adapt in a competitive market.
Remember, seeking knowledge from those who have built successful businesses is incredibly powerful. Tune in to part 2 of this conversation to learn from the best!
Key Takeaways
Intro (00:00)
Overcoming early business challenges (01:50)
The importance of hiring smarter people (03:08)
Financing challenges in the industry (05:44)
eCommerce and its impact on the trades (12:25)
Owning the customer relationship (15:06)
Evolution of private equity in the trades (17:28)
Defining leadership behaviors for success (22:45)
The impact of politics on business (27:50) 
Additional Resources
Connect with the Legends:
👉 Website
Ken Goodrich - https://www.goettl.com/
Dave Geiger - https://www.horizonservices.com/
Ken Haines - https://www.wrenchgroup.com/
Mary Jean Anderson - https://www.andersonplumbingheatingandair.com/
Frank DiMarco - https://servicechampions.com/
Wyatt Hepworth - https://anyhourservices.com/
👉 Instagram
Ken Goodrich - https://www.instagram.com/goettlair/
Dave Geiger - https://www.instagram.com/horizonservices/
Mary Jean Anderson - https://www.instagram.com/andersonpha/
Frank DiMarco - https://www.instagram.com/servicechampions/
Wyatt Hepworth - https://www.instagram.com/anyhourservices
👉 Facebook
Ken Goodrich - https://www.facebook.com/Goettl
Dave Geiger - https://www.facebook.com/HorizonServices/
Ken Haines - https://www.facebook.com/wrenchgroup/
Mary Jean Anderson - https://www.facebook.com/AndersonPlumbingHeatingandAir
Frank DiMarco - https://www.facebook.com/ServiceChampions/
Wyatt Hepworth - https://www.facebook.com/AnyHourServices
👉 LinkedIn
Ken Goodrich - https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/
Dave Geiger - https://www.linkedin.com/in/dgeigeriii/
Ken Haines - https://www.linkedin.com/in/ken-haines-a889a212/
Mary Jean Anderson - https://www.linkedin.com/in/maryjean-anderson-68b56714/
Frank DiMarco - https://www.linkedin.com/in/frank-dimarco-5b491058/
Wyatt Hepworth - https://www.linkedin.com/in/wyatt-hepworth-b79a93266/
👉 TikTok
Ken Goodrich - https://www.tiktok.com/@goettlair
Frank DiMarco - https://www.tiktok.com/@servicechampions
Wyatt Hepworth - https://www.tiktok.com/@anyhourservices?lang=en
👉 Twitter
Ken Goodrich - https://twitter.com/goettlair
Dave Geiger - https://twitter.com/horizonservices
Mary Jean Anderson - https://twitter.com/andersonpha
Frank DiMarco - https://twitter.com/servicechampsS/
Wyatt Hepworth - https:/

The home services industry is constantly evolving, and one of the most significant growth strategies is acquisitions.
At RYNOx 2024, the Legends of the Trades panel, which included the most respected names in the trades industry, shared their wisdom on the current home services market.  
Imagine sitting down with Ken Goodrich, Dave Geiger, Mary Jean Anderson, Ken Haines, Frank DiMarco, and Wyatt Hepworth as they reveal their strategies for scaling businesses, overcoming acquisition hurdles, and steering companies toward success.
The legends emphasized that today's M&A (Mergers and Acquisitions) environment presents unique challenges but also creates opportunities for savvy investors to find smaller companies with high potential and mold them into thriving businesses.
The legends predicted significant changes in the home services industry over the next few years. They see online sales disrupting traditional models and anticipate increased consolidation as companies merge to stay competitive.
Leaders will need to focus on adaptation, efficiency, and securing top talent to continue thriving.
But these are only some of the things the legends shared. Tune in to part 1 and enjoy the legends of the trades from RYNOx 2024!
Key Takeaways
Intro (00:00)
Meet the legends in the panel (01:38)
Strategies for growth through acquisition (02:35)
Importance of operating lean for profitability (12:48)
Leadership doubts and overcoming them (20:50)
Additional Resources
Connect with the Legends:
👉 Website
Ken Goodrich - https://www.goettl.com/
Dave Geiger - https://www.horizonservices.com/
Ken Haines - https://www.wrenchgroup.com/
Mary Jean Anderson - https://www.andersonplumbingheatingandair.com/
Frank DiMarco - https://servicechampions.com/
Wyatt Hepworth - https://anyhourservices.com/
👉 Instagram
Ken Goodrich - https://www.instagram.com/goettlair/
Dave Geiger - https://www.instagram.com/horizonservices/
Mary Jean Anderson - https://www.instagram.com/andersonpha/
Frank DiMarco - https://www.instagram.com/servicechampions/
Wyatt Hepworth - https://www.instagram.com/anyhourservices
👉 Facebook
Ken Goodrich - https://www.facebook.com/Goettl
Dave Geiger - https://www.facebook.com/HorizonServices/
Ken Haines - https://www.facebook.com/wrenchgroup/
Mary Jean Anderson - https://www.facebook.com/AndersonPlumbingHeatingandAir
Frank DiMarco - https://www.facebook.com/ServiceChampions/
Wyatt Hepworth - https://www.facebook.com/AnyHourServices
👉 LinkedIn
Ken Goodrich - https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/
Dave Geiger - https://www.linkedin.com/in/dgeigeriii/
Ken Haines - https://www.linkedin.com/in/ken-haines-a889a212/
Mary Jean Anderson - https://www.linkedin.com/in/maryjean-anderson-68b56714/
Frank DiMarco - https://www.linkedin.com/in/frank-dimarco-5b491058/
Wyatt Hepworth - https://www.linkedin.com/in/wyatt-hepworth-b79a93266/
👉 TikTok
Ken Goodrich - https://www.tiktok.com/@goettlair
Frank DiMarco - https://www.tiktok.com/@servicechampions
Wyatt Hepworth - https://www.tiktok.com/@anyhourservices?lang=en
👉 Twitter
Ken Goodrich - https://twitter.com/goettlair
Dave Geiger - https://twitter.com/horizonservices
Mary Jean Anderson - https://twitter.com/andersonpha
Frank DiMarco - https://twitter.com/servicechampsS/
Wyatt Hepworth - https://twitter.com/AnyhourServices
👉 YouTube
Ken Goodrich - https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw
Dave Geiger - https://www.youtube.com/user/HorizSvcs
Mary Jean Anderson - https://www.youtube.com/user/andersonplumbing
Frank DiMarco - https://www.youtube.com/user/ServiceChampionsHVAC
Wyatt Hepworth - https://www.youtube.com/channel/UCcB8cK10jH5h171WJG6m0wQ
 
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Confused about where to focus your efforts for maximum business growth in the current home services market? Do you wish you had a crystal ball to see the future of the industry?
These are some of the questions that the influencer panel with the LSD crew at RYNOx 2024 attempted to answer.
It’s all about getting back to basics in business, finding new strategies, and overcoming the struggles of last year.
We dug into AI, and man, it was refreshing to cut through the hype. We talked about how AI is literally changing our industry. 
Different members of the crew are using it in different ways, proving there's no single "right" answer.
But you know what really hit home? The stories about leadership. We touched on trusting our teams, setting crazy ambitious goals, and never, ever stopping that personal growth grind. 
And when it came to scaling up, well, let's just say we got real about finding the right focus and knowing when to bring in outside help.
We even took a peek into the future, imagining how tech and the crazy market will shift things for everyone. One thing's clear: adaptability is the name of the game.
If you're out there trying to make the most of AI, build a killer team, or scale your impact, the stuff the LSD crew shared is pure gold. 
Tune in to this exclusive episode to get into the conversation.
Key Takeaways
Intro (00:00)
AI implementation strategies in home services (03:15)
Reasons businesses fail to scale (13:27)
Leadership and company performance during an economic downturn (17:33)
The importance of people and team building for growth (21:20)
Personal and professional growth strategies (29:11)
Setting big goals and influencing behavior (36:33)
Using automation to stop bleeding in various business areas (42:54)
Additional Resources
Connect with the LSD Crew:
👉 Website
Chad Peterman - https://www.petermanhvac.com/
Tommy Mello - https://a1garage.com/
Aaron Gaynor - https://www.geteco.com/
Tom Howard - https://www.servicetitan.com/
Travis Ringe - https://proskillservices.com/
Ismael Valdez - https://nexgenairandplumbing.com/
👉 Instagram
Chad Peterman - https://www.instagram.com/thepetermanbros/
Tommy Mello - https://www.instagram.com/a1garagedoorservice/
Aaron Gaynor - https://www.instagram.com/ecoplumbers/
Tom Howard - https://www.instagram.com/servicetitan/
Travis Ringe - https://www.instagram.com/proskillservices/
Ismael Valdez - https://www.instagram.com/nexgenair/
👉 Facebook
Chad Peterman - https://www.facebook.com/PetermanHVACIndianapolis/
Tommy Mello - https://www.facebook.com/A1GarageDoorService
Aaron Gaynor - https://www.facebook.com/EcoPlumbers
Tom Howard - https://www.facebook.com/ServiceTitan
Travis Ringe - https://www.facebook.com/proskillservices/
Ismael Valdez - https://www.facebook.com/NexgenAC/
👉 LinkedIn
Chad Peterman - https://www.linkedin.com/in/chad-m-peterman/
Tommy Mello - https://www.linkedin.com/in/tommymello/
Aaron Gaynor - https://www.linkedin.com/in/aaron-gaynor-9b1a7b16/
Tom Howard - https://www.linkedin.com/in/thomas-howard-80567417/
Travis Ringe - https://www.linkedin.com/in/travis-ringe-016639160/
Ismael Valdez - https://www.linkedin.com/in/ismaelvaldez/
👉 TikTok
Chad Peterman - https://www.tiktok.com/@petermanbros
Tommy Mello - https://www.tiktok.com/@officialtommymello?lang=en
Aaron Gaynor - https://www.tiktok.com/@ecoplumbers
👉 Twitter
Chad Peterman - https://twitter.com/petermanbros
Tommy Mello - https://twitter.com/realtommymello
Aaron Gaynor - https://twitter.com/theecoplumbers
Tom Howard - https://twitter.com/ServiceTitan
Ismael Valdez - https://twitter.com/nexgenair
👉 YouTube
Chad Peterman - https://www.youtube.com/channel/UCW5U2lm25aOcW8amjO8gs_Q
Tommy Mello - https://www.youtube.com/user/A1GarageDoorService/videos
Aaron Gaynor - https://www.youtube.com/@geteco
Tom Howard - https://www.youtube.com/user/servicetitan
Travis Ringe - https://www.youtube.com/@proskillservices1196
Ismael Valdez - https://www.youtube.com/channel/UC7RySzt7

It’s becoming increasingly clear to all contractors that AI is not just a fad but a crucial driver of success in the home services industry.
We had the incredible opportunity to listen to Ara Mahdessian at RYNOx, the visionary leader at ServiceTitan, as he shared invaluable tips on integrating artificial intelligence into the core of the home services industry.
Ara highlighted its pivotal role in mimicking human intelligence to elevate decision-making and streamline business operations.
The potential of AI to revolutionize customer service caught our attention, as Ara emphasized its ability to enhance efficiency, reduce costs, and create unparalleled satisfaction through improved communication and responsiveness.
What struck us even more was Ara's insights into the strategic use of AI for optimizing marketing efforts. Tailoring campaigns to reach the right audience at the right time can truly transform the landscape of the home services industry.
The game-changing role of AI in automating day-to-day operations, from dispatching to scheduling, is a powerful means for contractors to achieve efficiency.
Don't miss the chance to propel your company into the future—click to listen for tips on incorporating AI into your business.
Key Takeaways
Intro (00:00)
AI impact in home services (01:28)
Why contractors must embrace AI (09:14)
How AI can increase call center efficiency and reduce costs (12:59)
Automating dispatching, ad optimization, and marketing performance (18:28)
AI impact on marketing in Home Services (22:01)
Additional Resources
Connect with Ara Mahdessian
Website: https://www.servicetitan.com/
Instagram: https://www.instagram.com/servicetitan/
Facebook: https://www.facebook.com/ServiceTitan
LinkedIn: https://www.linkedin.com/in/ara-mahdessian-1116232/
TikTok: https://www.tiktok.com/@servicetitan?lang=en
Twitter: https://twitter.com/ServiceTitan
YouTube: https://www.youtube.com/user/servicetitan

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.