Tracksmith Doubles Down on Brand & Culture Business & Sports Discourse

Over the past year, Tracksmith, a small running-based clothing brand based out of downtown Boston, has made a series of moves to elevate its brand within running community. From working with a large cohort of the Olympic Marathon Trials Qualifiers, signing Mary Cain and Nick Willis, starting the Tracksmith Fellowship Program, and more. In this episode we take a deep dive into those moves, what it means for the the company, its ideal costumer, and the culture brand wants is working hard to cultivate.



Follow Jason:

Instagram - https://www.instagram.com/i_am_jaymac/



Follow Matt:

Instagram - https://www.instagram.com/rambling_runner/ 

Twitter - https://twitter.com/rambling_runner