TRADE WINS with Tara Solberg Tara Solberg

Laura Higgins is a business coach who specialises in working with creative women to focus on their marketing, sales, systems and processes to help them grow with confidence and scale sustainably. In this episode, Tara sits down with Lara to discuss the power of an integrated sales and marketing strategy for creative based businesses and the importance of shifting the outdated perspective of sales and instead, focusing on how you can best serve others and what value they can receive. From where to find your target audience, understanding how they consume content and what influences their buying decisions, Laura shares her winning formula for growing an email list and stresses the value of a holistic content strategy to promote your business. Join your host Tara Solberg and Laura Higgins in this insightful episode as they unravel the secrets to feeling aligned, simplifying your business operations and achieving success in the creative realm.

Sam Reynolds is the co-founder of Digital Habitus and an expert in the field of digital marketing. In this episode, Tara sits down with Sam to dive into all things digital marketing, exploring the actionable steps you can take to expand your online reach, as well as highlighting the significance of building an email marketing list and how it can drive substantial growth for your business. We also discover some of common mistakes businesses make and how to avoid them and the power of leveraging your analytics to effectively attract and engage new customers. Get ready for an insightful chat between two female founders and feel empowered, with real, actionable insights you can implement in your own business to drive growth today!

 

Join Tara Solberg in an inspiring conversation with Hayley Griffiths, a talented and creative copywriter dedicated to helping businesses stand out from the crowd through the power of storytelling. With over a decade of retail marketing experience Hayley brings a wealth of knowledge to the table as they delve into the transformative power of copywriting in growing and scaling your business. In this episode, Tara and Hayley discuss the importance of prioritising the customer experience and how it can be the key to unlock success for small retailers, and how storytelling can create a genuine connection and leave a lasting impression on customers. From the types of content that cuts through and the strategies you should focus on to authentically connect with your target audience, whether you're a seasoned pro or just starting out, Hayley offers practical advice and suggestions as well as tools you can use, to help navigate the world of captivating content creation. Instagram - https://www.instagram.com/hayleyg.creative/ Website - https://hayleygcreative.com.au/ Are you ready to take your business to the next level? Have you honed in on your why and ready to make your dream business a reality? Then join me for The Retail Academy, a monthly mentorship program specifically designed for homewares and lifestyle entrepreneurs who want a proven roadmap to grow their business. Take the guesswork out of growing and sign up today! www.tarasolberg.com/theretailacademy

Entrepreneur, business coach, former TV journalist and podcast host. Is there anything Liz Nable can’t do? This is exactly why I’m so excited to bring this powerhouse onto the podcast, so we can learn a thing or two from her in-depth knowledge of the media landscape and her experience utilising PR to grow a thriving franchise business.

When it comes to running a small business, we don’t often have the funds to outsource to a PR agency or the know-how to implement PR campaigns ourselves. But I, like most of you know the influential power that media coverage can have to build brand awareness, reach new customers and get your story out in the world.

Liz Nable is here to share her wisdom on how to take your business from best kept secret to iconic brand with her clever formula and framework to master the media and achieve purposeful PR.

https://www.liznable.com/

From financial whiz turned CFO living the corporate high-life to a Byron Bay based small business owner. The inspiring journey of today’s guest Suzanne Hoyne is one we can all learn from and I’m sure can relate to in our own business journey of triumphs and challenges.

Running a product based business is no easy feat with many moving parts – all of which you need to keep on top of to grow your business and ensure it is profitable. From defining your brand and understanding the numbers to refining product ranges, pricing competitively and reducing overhead costs (I could go on, but you get the idea!). No matter what stage of business you’re in, there is always more to learn and different perspectives to hear from that can really challenge your way of thinking and open you up to new opportunities. That is why I am so excited to bring you this interview with Suzanne, as she is an absolute goldmine of knowledge and shares some really practical tips that you can apply in your own business.

You can find out more about Suzanne at www.suzannehoyne.com.au or follow along on her instagram at @suzannehoyne

In this episode, your host Tara Solberg chats with Martin LoSurdo, Head of Business Sales and Aquisitions at MMJ about the questions to ask and what to look for when entering a commercial lease for your business.